Berlin / Austin (Texas) — Weil advi­ses e‑commerce aggre­ga­tor Elevate Brands on its acqui­si­tion by SellerX. SellerX, a leading eCom­merce aggre­ga­tor in Europe, has signed an agree­ment to acquire Elevate Brands, one of the most estab­lished eCom­merce aggre­ga­tors in the US.

The combi­ned company, SellerX Group, will be one of the largest and most profi­ta­ble global conso­li­da­tors of eCom­merce brands, with total reve­nues of more than €400 million, a strong global presence and a diver­si­fied product port­fo­lio of more than 80 Amazon-owned consu­mer brands.’

Phil­ipp Trie­bel and Malte Horeys­eck, co-CEOs of SellerX, will lead the SellerX Group, while the co-foun­­ders of Elevate Brands (Ryan Gnesin, Jeremy Bell, Robert Bell) will remain in key leader­ship posi­ti­ons. The acqui­si­tion is expec­ted to close by the end of June 2023, subject to custo­mary closing condi­ti­ons. The exis­ting share­hol­ders of SellerX and Elevate Brands have also agreed to invest more than €60 million in a new equity finan­cing round.

Consul­tant Aggre­ga­tor Elevate Brands: WEIL

The German Weil tran­sac­tion team was led by the Munich Corpo­rate Part­ners Prof. Dr. Gerhard Schmidt and Dr. Barbara Jagers­ber­ger. (both Corpo­rate, Munich) and compri­sed part­ner Tobias Geer­ling (Tax, Munich), coun­sel Julian Schwa­ne­beck (Corpo­rate, Frank­furt) and Dr. Konstan­tin Hoppe (IP/IT, Munich) and asso­cia­tes Dr. Maxi­mi­lian Schmitt, Seve­rin Scholz, Amelie Zabel (all Corpo­rate, Munich), Nata­scha Späth (Corpo­rate, Frank­furt), Fabian Kraupe (Labor Law, Munich), Mario Kuhn (Data Protec­tion Law, Frank­furt), Laura Kirch­ber­ger (Real Estate, Munich), Manuela Minsel (Tax, Munich) and Stef­fen Giolda (Anti­trust, Munich). The U.S. aspects were legally advi­sed by part­ners Eoghan P. Keenan (Lead, Corpo­rate, New York), Paul J. Wessel (Tax, New York) and Devon Bodoh (Tax, Washing­ton) with support from Coun­sel Michael Naugh­ton (Anti­trust, New York) and asso­cia­tes Nathan Trun­nell, Sichun (Julia) Liu (both Corpo­rate, New York), Radhika Tahi­liani (Tax, New York) and Carlos Parra (Tax, Miami).