Bregal acquires a stake in Murnauer Markenvertrieb
Egelsbach / Munich — Funds advised by Bregal Unternehmer kapital (“Bregal Entrepreneurial Capital”) acquire a majority stake in Murnauer Markenvertrieb GmbH, based in Egelsbach near Frankfurt am Main. The company develops and distributes medical, naturopathic and cosmetic products, dental care preparations and nutritional or dietary supplements. The seller of the shares is Cologne-based FETTE Pharma AG, a family holding company headed by Tamar Vingron and her brother Henry Dawidowicz, which will continue to hold a significant stake in the company. Mr. Dawidowicz will continue to manage Murnauer’s business as CEO — alongside Ms. Henrike Schick as CMO and Mr. Tilo Beerbaum as COO.
Successful with brands such as PERLWEISS, Salthouse and Dermasel
FETTEPharma has been successfully represented on the German market for over 40 years and has specialized in products using the unique active ingredient Dead Sea salt for therapeutic and cosmetic applications since 1976 — including brands such as “DermaSel” and “Salthouse”. Founded around 30 years ago, Murnauer Markenvertrieb GmbH has been part of the FETTE Pharma Group since 2012 and distributes its numerous medical, cosmetic and wellness products for pharmacies, food retailers and drugstores. In addition, the company is successful with well-known brands such as “PERLWEISS” (teeth whitening products), “Murnauer’s Bach flowers” and “Frühmesner” (natural medicine and natural cosmetics lines) as well as “Murnauer’s crystal deodorant” in the aforementioned sales channels. The steadily growing product portfolio with its own and licensed brands has been among the leaders in the respective product segments for decades and focuses on premium quality as well as valuable and well-tolerated ingredients.
Focus on growth in highly attractive market environment
“I am pleased to have found the ideal partner in Bregal, which will support Murnauer’s successful course not only with capital strength, but also with the necessary sensitivity to our tradition and corporate values, as well as with profound know-how and networking in the healthcare market,” explains Henry Dawidowicz, Managing Partner of Murnauer. Bregal Unternehmerkapital is itself part of a family business built up over generations and accompanies medium-sized companies in Germany, Austria and Switzerland of various industries in their development within the framework of long-term investments. Together with the management and the employees, Bregal now wants to continue the internationalization of Murnauer, open up new markets and expand the product portfolio. Acquisitions of suitable brands are also options in the new strategy. “The trend towards healthy, sustainable nutrition, natural cosmetics as well as alternative medicine continues unstoppably — in this environment, a supplier as excellently positioned in the market and as renowned as Murnauer has the best opportunities for further development,” says Florian Schick, Chairman of the Management Board at Bregal Unternehmerkapital. “We are very excited to lead Murnauer into the next phase of growth with Henry Dawidowicz and the entire team.”
The parties have agreed not to disclose the sale price or other details of the transaction. The transaction is still subject to the usual regulatory approval.
About Bregal Entrepreneurial Capital
Bregal entrepreneurial capital is part of a family business built over generations. The focus is on investments that are open to long-term commitments and independent of developments on the financial markets. Bregal Unternehmerkapital identifies companies that have strong management teams and are considered market leaders or “hidden champions” in their respective segments. Thanks to flexible financing and transaction structures, both minority and majority shareholdings are targeted. In doing so, Bregal Unternehmerkapital is able to sensitively and result-orientedly design even complex industrial spin-offs, management buy-outs or succession situations. Bregal Unternehmerkapital strives to support companies in increasing their sales and profitability in a sustainable manner and accompanies them with capital, long-standing financing expertise and a broad network of entrepreneurs and industry experts. www.bregal.de
About Murnauer Markenvertrieb
Murnauer Markenvertrieb GmbH, headquartered in Egelsbach near Frankfurt/Main, has been developing and marketing medical and cosmetic products, dental care preparations, naturopathic specialties, and food and nutritional supplements for 25 years. The steadily growing product portfolio with own and licensed brands has been among the leaders in the respective product segments for decades. The company relies on the active principles of nature in combination with modern know-how. www.murnauers.de