Beyond Capital Partners invests in fashion digital agency Wiethe Content

Photo: Chris­toph D. Kauter is Foun­der and Mana­ging Part­ner of Beyond Capi­tal Part­ners in Frank­furt a. Main, Germany.
29. Septem­ber 2021

Frank­furt am Main — Beyond Capi­tal Part­ners Fund II, advi­sed by Beyond Capi­tal Part­ners GmbH (“BCP”), has inves­ted in Wiethe Content GmbH & Co KG (“Wiethe”), based in Georgs­ma­ri­en­hütte and Bremen. Signing and closing was comple­ted in Septem­ber 2021.

Wiethe is one of the leading German digi­tal agen­cies and market leader in the fashion sector. With the largest e‑commerce photo studio in Europe, Wiethe specia­li­zes as a service provi­der in the area of content crea­tion & produc­tion and bene­fits from the acce­le­ra­ted change of statio­nary trade to e‑commerce. Over the past 15 years, under the custo­­mer-centric leader­ship of its foun­der and name­sake Markus Wiethe, the company has deve­lo­ped into the rele­vant service provi­der for custo­mers in the fashion sector. With 150 employees at 2 loca­ti­ons and over 50 custo­mers, Wiethe is thus a funda­men­tal full-service provi­der in the e‑commerce scene and the one-stop-shop fulfill­ment provi­der for digi­tal content for its custo­mers, which include global brands such as adidas, Reebok, Hugo Boss, G Star, Style­bop, Deich­mann and many more.

“Beyond Capi­tal Part­ners has convin­ced us with its profes­sio­nal manner and under­stan­ding of a conti­nuously growing medium-sized company like us. Toge­ther with the BCP team, we want to use the coming years to conso­li­date our leading posi­tion in Germany and further roll out our service port­fo­lio for both exis­ting and new clients. For me, in addi­tion to Beyond’s profes­sio­nal exper­tise, it was above all the confi­den­tial and perso­nal exch­ange at eye level that confirmed a long-term part­ner­ship,” says Markus Wiethe, foun­der and mana­ging direc­tor of the company.

“Wiethe convin­ced us from the first moment with its clearly defi­ned focus on the needs of its custo­mers and the profes­sio­nal struc­ture of the company. Toge­ther with Markus Wiethe as foun­der and also future mana­ging part­ner as well as his team of moti­va­ted employees, we see a clearly focu­sed orga­nic growth story. In addi­tion, we will also take the oppor­tu­nity for selec­tive acqui­si­ti­ons in the DACH region and Europe in order to signi­fi­cantly support the company in its core area as well as adja­cent services and to be able to deve­lop it to a new reve­nue and size level,” adds Chris­toph D. Kauter, Foun­der and Mana­ging Part­ner of Beyond Capi­tal Partners.

Advi­sor Beyond Capi­tal Part­ners (BCP): Reed Smith’s inter­di­sci­pli­nary team advi­sed on corporate/PE, tax, employ­ment, IP and IT/data protec­tion matters.

Florian Hirsch­mann (Part­ner), Silvio McMi­ken (Coun­sel), (both Lead, Corporate/PE, Munich)
Dr. Martin Bünning (Part­ner), Carina Park (both Tax Law, Frankfurt)
Vincent Magotsch (Labor Law, Munich)
Dr. Andreas Splitt­ger­ber (Part­ner, IT/Data Protec­tion, Munich)
Chris­tian Leuth­ner (Senior Asso­ciate), Irmela Dölle (Asso­ciate, both IT/Data Protec­tion, Frankfurt)
Dr. Chris­toph Mikyska (Asso­ciate, IP, Munich)

About Beyond Capi­tal Partners

Beyond Capi­tal Part­ners is an invest­ment company and acqui­res majo­rity stakes in profi­ta­ble medium-sized compa­nies from the DACH region through the funds it advi­ses, with a focus on the asset-light sectors of services, IT, soft­ware, health­care, life­style and entertainment.

About Wiethe

Wiethe Content GmbH & Co KG, based in Georgs­ma­ri­en­hütte and Bremen, is one of Germany’s leading digi­tal agen­cies and market leader in the e‑commerce fashion sector.

About Reed Smith

Reed Smith is one of the leading inter­na­tio­nal law firms with more than 1,700 lawy­ers in 30 offices in Europe, the United States, the Middle East and Asia. For more infor­ma­tion, visit

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