Beyond Capital Partners invests in fashion digital agency Wiethe Content
Frankfurt am Main — Beyond Capital Partners Fund II, advised by Beyond Capital Partners GmbH (“BCP”), has invested in Wiethe Content GmbH & Co KG (“Wiethe”), based in Georgsmarienhütte and Bremen. Signing and closing was completed in September 2021.
Wiethe is one of the leading German digital agencies and market leader in the fashion sector. With the largest e‑commerce photo studio in Europe, Wiethe specializes as a service provider in the area of content creation & production and benefits from the accelerated change of stationary trade to e‑commerce. Over the past 15 years, under the customer-centric leadership of its founder and namesake Markus Wiethe, the company has developed into the relevant service provider for customers in the fashion sector. With 150 employees at 2 locations and over 50 customers, Wiethe is thus a fundamental full-service provider in the e‑commerce scene and the one-stop-shop fulfillment provider for digital content for its customers, which include global brands such as adidas, Reebok, Hugo Boss, G Star, Stylebop, Deichmann and many more.
“Beyond Capital Partners has convinced us with its professional manner and understanding of a continuously growing medium-sized company like us. Together with the BCP team, we want to use the coming years to consolidate our leading position in Germany and further roll out our service portfolio for both existing and new clients. For me, in addition to Beyond’s professional expertise, it was above all the confidential and personal exchange at eye level that confirmed a long-term partnership,” says Markus Wiethe, founder and managing director of the company.
“Wiethe convinced us from the first moment with its clearly defined focus on the needs of its customers and the professional structure of the company. Together with Markus Wiethe as founder and also future managing partner as well as his team of motivated employees, we see a clearly focused organic growth story. In addition, we will also take the opportunity for selective acquisitions in the DACH region and Europe in order to significantly support the company in its core area as well as adjacent services and to be able to develop it to a new revenue and size level,” adds Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners.
Advisor Beyond Capital Partners (BCP): Reed Smith’s interdisciplinary team advised on corporate/PE, tax, employment, IP and IT/data protection matters.
Florian Hirschmann (Partner), Silvio McMiken (Counsel), (both Lead, Corporate/PE, Munich)
Dr. Martin Bünning (Partner), Carina Park (both Tax Law, Frankfurt)
Vincent Magotsch (Labor Law, Munich)
Dr. Andreas Splittgerber (Partner, IT/Data Protection, Munich)
Christian Leuthner (Senior Associate), Irmela Dölle (Associate, both IT/Data Protection, Frankfurt)
Dr. Christoph Mikyska (Associate, IP, Munich)
About Beyond Capital Partners
Beyond Capital Partners is an investment company and acquires majority stakes in profitable medium-sized companies from the DACH region through the funds it advises, with a focus on the asset-light sectors of services, IT, software, healthcare, lifestyle and entertainment.
Wiethe Content GmbH & Co KG, based in Georgsmarienhütte and Bremen, is one of Germany’s leading digital agencies and market leader in the e‑commerce fashion sector.
About Reed Smith
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