Beyond Capital acquires majority stake in SPCR Invest

Frank­furt a. M. — Beyond Capi­tal Part­ners Fund III, advi­sed by Beyond Capi­tal Part­ners GmbH (“BCP”), has acqui­red a majo­rity stake in Munich-based SPCR Media GmbH (“SC Media House”) via its port­fo­lio company ECD Inter­na­tio­nal Holding GmbH (“ECD”). Signing and closing took place in April 2026. 

The influen­cer marke­ting agency SC Media House was foun­ded in 2018 by Oliver Huber and specia­li­zes in the concep­tion and imple­men­ta­tion of crea­tive and data-based campaigns for brands in order to achieve successful posi­tio­ning, target group-speci­­fic reach and measura­ble results. With a broad network of content crea­tors, the agency combi­nes stra­te­gic consul­ting with authen­tic social media commu­ni­ca­tion and perfor­mance analysis. 

“Our goal is to connect talents, brands and compa­nies and help them tell unfor­gettable stories, create impres­sive events and share excep­tio­nal content. Toge­ther with our part­ners, we want to expand our service port­fo­lio in a targe­ted manner, tap into inter­na­tio­nal poten­tial and utilize and further deve­lop syner­gies with ECD Inter­na­tio­nal, one of the leading inter­na­tio­nal premium agen­cies for expe­ri­en­tial marke­ting,” says Oliver Huber, foun­der and Mana­ging Direc­tor of SC Media House.

With regard to the stra­te­gic importance of the part­ner­ship, Jörn Pfoten­hauer and Alex­an­der Oster­wald, foun­ders and Mana­ging Direc­tors of ECD Inter­na­tio­nal, explain: “With SC Media House, we are gaining a strong part­ner for the targe­ted expan­sion of our digi­tal marke­ting exper­tise in Germany. We were parti­cu­larly impres­sed by the struc­ture and posi­tio­ning of the company deve­lo­ped by Oliver Huber, which has crea­ted a strong foun­da­tion for sustainable growth in recent years. We see many syner­gies between our busi­ness areas and custo­mers, which we will conti­nue to deve­lop toge­ther. By pooling our respec­tive strengths, we are crea­ting the basis for expan­ding our offe­ring in a future-orien­­ted manner and streng­thening our market posi­tion in the long term.” 

Chris­toph D. Kauter, foun­der and Mana­ging Part­ner of Beyond Capi­tal Part­ners, adds: “The influen­cer marke­ting sector in Germany is expe­ri­en­cing conti­nuous growth with a simul­ta­neous sharp increase in the use of social media, which is at an all-time high. With its broad network of micro-influen­­cers and content crea­tors posi­tio­ned across Germany, SC Media House stands out as an attrac­tive stra­te­gic addi­tion to the ECD Group’s buy-and-build strategy.”

About SC Media House

SC Media House is an influen­cer marke­ting agency based in Munich. It deve­lops crea­tive, data-based campaigns and works with an inter­na­tio­nal network of content crea­tors to gene­rate targe­ted reach and measura­ble results for brands. — https://www.sc-mediahouse.com

About ECD Inter­na­tio­nal Holding

ECD Inter­na­tio­nal is a multi­di­sci­pli­nary and inter­na­tio­nally active full-service agency in the premium and luxury segment and offers first-class services such as brand manage­ment, live marke­ting, commu­ni­ca­tion, crea­tive work, custo­mer & guest rela­ti­ons and travel manage­ment for a deman­ding target group. — https://ecd-international.com/de

About Beyond Capi­tal Partners

Beyond Capi­tal Part­ners is an invest­ment company that acqui­res majo­rity stakes in profi­ta­ble medium-sized compa­nies from the DACH region with a focus on the asset-light sectors of services, IT, soft­ware, health­care, life­style and enter­tain­ment via the funds it advi­ses. This tran­sac­tion bene­fits from the support of the Euro­pean Union under the InvestEU fund. — https://beyondcapital-partners.com

HEUKING provi­ded compre­hen­sive support to the seller in struc­tu­ring and imple­men­ting the tran­sac­tion, inclu­ding the bidding process. The HEUKING team advi­sed SPCR Invest GmbH and the foun­der Oliver Huber during the entire sales process, inclu­ding the contract nego­tia­ti­ons as well as the signing and closing. 

Advi­sor SPCR Invest GmbH: HEUKING

Ulrich Weide­mann (lead), (M&A / Private Equity), Frankfurt,
Dr. Patrick Müller, LL.M. (Univer­sity of the West of England, Bris­tol), (lead), Laura Jochem, LL.M. (Univer­sity of East Anglia, Norwich), (all Private Equity / Venture Capi­tal), both Düsseldorf,
Moni­que Sandidge (Employ­ment Law), Klaus Weinand-Härer (Private Equity / Venture Capi­tal) Frankfurt;
Julian Rosen­feld (IP, Media & Tech­no­logy), Tors­ten Groß, LL.M. (Univer­sity of West­mins­ter), (Employ­ment Law), both Düsseldorf.