Auctus supports MAI Group in the establishment of a new holding company
Munich — With the support of the AUCTUS Group, which recently acquired a majority stake in MAI Marketing Automation Intelligence GmbH (“MAI Group”), MAI Group has established a new holding company consisting of seven existing service companies. POELLATH advises digital agencies on merger with MAI Group and sale of majority stake to AUCTUS Capital.
The agencies crsd, Digitalberatung, Hanse CRM, Kamano, Klaro Media, Leonex and mediaworx have joined forces for this purpose. Together they form a group with 300 employees at six locations in Hamburg, Berlin, Cologne, Munich, Paderborn and Vienna. MAI Group’s services range from campaign strategy and conception to creation and branding, software development and technology implementation. The agency group is headed by Oliver Czok and Klaus-Stephan Wendt, who founded the advertising agency deepblue networks in Hamburg back in 2001 and later sold it to Scholz & Friends.
MAI Group, headquartered in Hamburg, Germany, is a leading holding company for modern digital and data services in the German-speaking region, bringing together the best digital and data service providers to help companies optimize costs and increase revenue by acquiring new customers and maintaining optimal customer loyalty.
AUCTUS Capital Partners AG is an independent investment company founded by entrepreneurs with a fund capital of over EUR 800 million, which currently manages 47 platform investments in various sectors of the economy.
POELLATH advised theowners of the digital agencies in connection with the sale and a re-investment as well as the merger into a holding company with the following team:
Christian Tönies, LL.M. Eur. (Partner, Lead Partner, M&A/VC, Berlin/Munich)
Dr. Nico Fischer (Partner, Taxes, Munich)
Daniel Wiedmann, LL.M. (NYU) (Partner, Cartel, Frankfurt)
Dr. Sebastian Gerlinger, LL.M. (Counsel, M&A/VC, Berlin/Munich)
Markus Döllner, LL.M. (London) (Senior Associate, M&A/VC, Munich)
Christine Funk, LL.M. (Senior Associate, IP/IT, Frankfurt)
Consultant AUCTUS Group: BUB MEMMINGER & PARTNER
Dr. Peter Memminger, LL.M. (Miami) of fully advised the AUCTUS Group with a team from various disciplines and lead structured the transaction.