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Auctus supports MAI Group in the establishment of a new holding company

Photo: The team of AUCTUS Capi­tal and MAI Group
20. Febru­ary 2022

Munich — With the support of the AUCTUS Group, which recently acqui­red a majo­rity stake in MAI Marke­ting Auto­ma­tion Intel­li­gence GmbH (“MAI Group”), MAI Group has estab­lis­hed a new holding company consis­ting of seven exis­ting service compa­nies. POELLATH advi­ses digi­tal agen­cies on merger with MAI Group and sale of majo­rity stake to AUCTUS Capital.

The agen­cies crsd, Digi­tal­be­ra­tung, Hanse CRM, Kamano, Klaro Media, Leonex and medi­a­worx have joined forces for this purpose. Toge­ther they form a group with 300 employees at six loca­ti­ons in Hamburg, Berlin, Colo­gne, Munich, Pader­born and Vienna. MAI Group’s services range from campaign stra­tegy and concep­tion to crea­tion and bran­ding, soft­ware deve­lo­p­ment and tech­no­logy imple­men­ta­tion. The agency group is headed by Oliver Czok and Klaus-Stephan Wendt, who foun­ded the adver­ti­sing agency deep­blue networks in Hamburg back in 2001 and later sold it to Scholz & Friends.

MAI Group, head­quar­te­red in Hamburg, Germany, is a leading holding company for modern digi­tal and data services in the German-spea­­king region, brin­ging toge­ther the best digi­tal and data service provi­ders to help compa­nies opti­mize costs and incre­ase reve­nue by acqui­ring new custo­mers and main­tai­ning opti­mal custo­mer loyalty.

AUCTUS Capi­tal Part­ners AG is an inde­pen­dent invest­ment company foun­ded by entre­pre­neurs with a fund capi­tal of over EUR 800 million, which curr­ently mana­ges 47 plat­form invest­ments in various sectors of the economy.

POELLATH advi­sed theowners of the digi­tal agen­cies in connec­tion with the sale and a re-inves­t­­ment as well as the merger into a holding company with the following team:

Chris­tian Tönies, LL.M. Eur. (Part­ner, Lead Part­ner, M&A/VC, Berlin/Munich)
Dr. Nico Fischer (Part­ner, Taxes, Munich)
Daniel Wied­mann, LL.M. (NYU) (Part­ner, Cartel, Frankfurt)
Dr. Sebas­tian Gerlin­ger, LL.M. (Coun­sel, M&A/VC, Berlin/Munich)
Markus Döll­ner, LL.M. (London) (Senior Asso­ciate, M&A/VC, Munich)
Chris­tine Funk, LL.M. (Senior Asso­ciate, IP/IT, Frankfurt)

Consul­tant AUCTUS Group: BUB MEMMINGER & PARTNER

Dr. Peter Memmin­ger, LL.M. (Miami) of fully advi­sed the AUCTUS Group with a team from various disci­pli­nes and lead struc­tu­red the transaction.

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