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Afinum sells Perfect Drive Sports Group to Bregal Unternehmerkapital

Photo: (from left): Dr. Gernot Eisin­ger, Dr. Thomas Bühler, both Mana­ging Part­ners of Afinum
20. May 2021

Munich — After a very successful growth course, AFINUM Achte Betei­li­gungs­ge­sell­schaft mbH & Co KG (“Afinum”), advi­sed by Afinum Manage­ment GmbH, has sold its stake in Perfect Drive Sports Group GmbH (“Perfect Drive Sports Group”) to the inves­tor Bregal Unternehmerkapital.

POELLATH advi­sed the German manage­ment of PDSG on the transaction.

Perfect Drive Sports Group, based in Hano­ver, Lower Saxony, is Europe’s largest e‑commerce company for golfing supplies. The offer includes the entire range of golf equip­ment, clot­hing and access­ories with more than 20,000 items. The group combi­nes the brands All4Golf (“A4G”) based in Hano­ver, Germany and Club­house Golf (“CHG”) based in Manches­ter, UK. Both brands are market leaders in their respec­tive home markets with high custo­mer loyalty and, in addi­tion to their online presence, also operate retail stores in Hano­ver and Salford, UK, respec­tively. Across the Group, the company employs around 140 people.

POELLATH advi­sed the German manage­ment of Perfect Drive Sports Group on the tran­sac­tion regar­ding the manage­ment parti­ci­pa­tion with the follo­wing Munich team:

Dr. Bene­dikt Hohaus (Part­ner, Lead Part­ner, Manage­ment Participation/Private Equity), Johanna Scherk (Asso­ciate, Manage­ment Participation/Private Equity)

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