VR Equitypartner supports succession at 1AVista Reisen
Frankfurt a. M. — The Frankfurt-based investment company VR Equitypartner is acquiring a minority stake in 1AVista Reisen GmbH (“1AVista”), a Cologne-based tour operator focusing on all-inclusive river cruises, as part of a succession plan. With this investment, VREP is supporting the company’s next stage of development. Together, 1AVista and VREP plan to continue their growth course in the coming years by further expanding the fleet.
The current managing directors and shareholders Hagen Mesters and Sascha Güldenmeister of 1AVista Reisen GmbH are taking a significant stake in the company. At the same time, Raphael Dombrowski, Managing Director, and Manuel Kloubert, authorized signatory, will also acquire shares in 1AVista as part of the transaction. Hubert Schulte-Schmelter, who founded the Cologne-based tour operator with a focus on river cruises in 2007, is transferring his shares in the company to the new owners.
1AVista, one of the leading tour operators for river cruises on the Rhine and Danube, established an all-inclusive concept with full board and drinks on board at an early stage, as well as an additional Germany-wide door-to-door pick-up service. 1AVista is growing continuously and currently generates sales of more than EUR 50 million. Today, 1AVista offers a program of over 100 river cruises as well as selected round trips in several European countries, Egypt, Morocco and Turkey. The tour operator employs around 30 people. The 1AVista fleet currently consists of eight full charter ships with a total of around 1,000 beds. In 2027, the VistaBaroness, a 110-metre-long river ship, will join the fleet; in addition, the new MS VistaQueen (135 meters), another ship for more than 190 guests, which is currently being built in the Netherlands and will then be deployed on the Danube, will be added in 2028.
Together with its shareholders, VR Equitypartner aims to continue its successful growth strategy. This primarily includes the expansion of the fleet with new river cruise ships equipped with the latest environmentally friendly technology and a high level of comfort for guests. In addition, further growth is to be driven forward through targeted acquisitions and their structured integration.
Christian Futterlieb, Managing Director at VR Equitypartner, says: “1AVista has an attractive, clearly positioned product offering in a sustainable growth market. We were particularly impressed by the management’s many years of operational experience and the resilient partnerships with shipping companies. On this basis, we want to support the company together with the management in implementing its growth strategy, further expanding its market position and tapping into additional development potential in the tourism sector.”
Hagen Mesters, shareholder and managing director of 1AVista Reisen, emphasizes: “With VR Equitypartner, we have gained a long-term oriented partner who will actively accompany us on our further growth path. Above all, VREP has experience in the further development of companies and a strong network. The partnership and constructive nature of the cooperation has already become apparent during the investment process. We look forward to tackling the next development steps together and further expanding our offering.”
The transaction is subject to approval by the antitrust authorities. The parties have agreed not to disclose the purchase price.
Consulting firms involved in the transaction by VREP:
Financial:
RSM Ebner Stolz (Matthias Krankowsky, Henrik Merz, Felix Roth, Louis Perrino, Xiaohe Zhang)
Commercial:
Dr. Fried & Partner (Dr. Markus Heller, Franziska Mosenheuer, Anne Kaffka)
Legal:
ARQIS (Dr. Lars Laeger, Benjamin Bandur)
Tax:
ARQIS (Jens Knipping)
Antitrust law:
LUPP + Partner (Tilman Siebert)
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