AlphaPet Ventures takes over animal lovers with LUTZ | ABEL

Munich — The commer­cial law firm LUTZ | ABEL has provi­ded compre­hen­sive legal advice to Alpha­Pet Ventures GmbH, a leading European
digi­tal brand plat­form for premium pet food, on the acqui­si­tion of the Berlin-based brand Tier­lieb­ha­ber. The acqui­si­tion streng­thens Alpha­Pe­t’s posi­tion in the fast-growing animal health segment and conti­nues its successful buy-and-build strategy. 

Tier­lieb­ha­ber was foun­ded in 2016 and has estab­lished itself as the leading German brand for nutri­tio­nal supple­ments and func­tional snacks for pets. The company stands for natu­ral, high-quality products for preven­tive animal health and distri­bu­tes its range via digi­tal chan­nels and B2B part­ner­ships. The previous share­hol­ders have sold their shares as part of the tran­sac­tion. The manage­ment team will remain on board and will drive the future deve­lo­p­ment of the company. 

For Alpha­Pet, the acqui­si­tion repres­ents an important stra­te­gic step in the targe­ted expan­sion of its exis­ting brand port­fo­lio to include the Health & Well­ness segment. Tier­lieb­ha­ber ideally comple­ments the exis­ting range and streng­thens the posi­tion in the func­tional animal health products segment in parti­cu­lar. With this acqui­si­tion, Alpha­Pet is conti­nuing its expan­sion stra­tegy and further expan­ding its leading posi­tion in the Euro­pean market for premium pet food and animal health. 

The tran­sac­tion was finan­ced through a combi­na­tion of equity and debt. Patria Invest­ments acted as lead inves­tor, supported by Venture Stars and exis­ting share­hol­ders of Alpha­Pet. The debt finan­cing was provi­ded by CVC.

Advi­sor Alpha­Pet Ventures GmbH: LUTZ | ABEL

Phil­ipp Hoene (lead, Munich), Constanze Hach­mann (Hamburg), Lars Dieball and Roman Krug (both Munich, all M&A) as well as Ute Schenn and Simon Kopp (Stutt­gart, Commer­cial), Corne­lius Renner and Jonas Klei­ne­b­rahm (Berlin, IP/IT) as well as Clau­dia Knuth and Jasper Barkow­ski (Berlin, Employ­ment). The advice covered all aspects of the tran­sac­tion, inclu­ding struc­tu­ring, contract nego­tia­ti­ons and implementation. 

Alpha­Pet was also advi­sed by A&O Shear­man (Debt Finan­cing Legal) and Deloitte and
SONNTAG (Tax) advised.

The seller, Tier­lieb­ha­ber, was legally advi­sed by GÖRG under the leader­ship of Dr. Phil­ipp Grzimek.

About LUTZ | ABEL

The commer­cial law firm LUTZ | ABEL advi­ses on all matters of commer­cial law with around 110 lawy­ers and offices in Munich,
Hamburg, Stutt­gart, Berlin and Frank­furt am Main. — www.lutzabel.com.