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Photo: Christof Wahl, Partner at EEP (Photo: Executive Equity Partners)

Executive Equity Partners acquires British online marketplace NOTHS

Photo: Chris­tof Wahl, Part­ner at EEP (Photo: Execu­tive Equity Partners)
26. Janu­ary 2026

Munich / London — Execu­tive Equity Part­ners (EEP), the inde­pen­dent Munich-based private equity boutique for invest­ments in trans­for­ma­tive situa­tions, has acqui­red 100 percent of the shares in Noton­the­high­street Enter­pri­ses Limi­ted (NOTHS) toge­ther with a new manage­ment team. The sellers include Great Hill Equity Part­ners in the USA and Burda Prin­ci­pal Invest­ments in Munich.

NOTHS was foun­ded in 2006, employs around 70 people and has built up a broad product range with a focus on jewelry, home access­ories, statio­nery, party items and home­wear. The market­place has over 14 million custo­mers in the UK and works with almost 6,000 local part­ners who offer high-quality products cura­ted by NOTHS via the plat­form. In view of the chal­len­ging market envi­ron­ment, the company is focu­sing stra­te­gi­cally on the upco­ming deve­lo­p­ment phase. 

In addi­tion to capi­tal and finan­cing exper­tise, EEP is also contri­bu­ting expe­ri­en­ced mana­gers from Execu­tive Inte­rim Part­ners (EIP), a leading provi­der of inte­rim manage­ment services, to the invest­ments. Two EIP part­ners are taking over the opera­tio­nal manage­ment of NOTHS and will also become share­hol­ders: indus­try expert Pascal Schus­ter will lead NOTHS as CEO, supported by Chris­tian Sommer as CFO. 

“NOTHS has a strong brand and a unique commu­nity. As the new CEO, my focus is on setting the right prio­ri­ties toge­ther with the team, streng­thening the foun­da­tion and leading the company back to a sustainable growth path,” says Pascal Schus­ter, Part­ner at EIP.

Chris­tof Wahl, Part­ner at EEP, adds: “We are very plea­sed about this first inter­na­tio­nal invest­ment by EEP. Toge­ther with our own newly appoin­ted manage­ment team, we will syste­ma­ti­cally complete the turn­around of NOTHS and create a sustain­ably profi­ta­ble basis for long-term success in the market. We believe in NOTHS’ busi­ness model of targe­ting small inde­pen­dent retail­ers in the UK and show­ca­sing them digi­tally to great effect.”

The tran­sac­tion was imple­men­ted by EEP part­ners Chris­tof Wahl, Michael Hessing and Peter Blumenwitz.

Last year, EEP announ­ced one of its first invest­ments in Pino­lino, a Müns­­ter-based manu­fac­tu­rer of high-quality child­ren’s furni­ture and toys.

About Execu­tive Equity Partners

Execu­tive Equity Part­ners (EEP) is an inde­pen­dent private equity boutique based in Munich that invests in medium-sized compa­nies in the DACH region across all sectors. EEP has a clear focus on compa­nies in chal­len­ging trans­for­ma­tion proces­ses and with sustainable growth poten­tial. EEP not only provi­des capi­tal of typi­cally two to five million euros, but also contri­bu­tes exten­sive expe­ri­ence in restruc­tu­ring and opera­tio­nal deve­lo­p­ment. By coope­ra­ting with an exclu­sive network of expe­ri­en­ced inte­rim mana­gers, EEP is able to stabi­lize the port­fo­lio compa­nies and achieve a sustainable increase in value. — https://executive-equity.com

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