POELLATH advises Paragon Partners on the acquisition of DYMATRIX

Munich — Munich-based private equity firm Para­gon Part­ners (“Para­gon”) has acqui­red DYMATRIX GmbH (“DYMATRIX”), a leading provi­der of Soft­­ware-as-a-Service (SaaS) solu­ti­ons for data-driven and AI-supported custo­mer expe­ri­ence manage­ment. The seller is Perfor­mance Inter­ac­tive Alli­ance GmbH (“PIA”). The DYMATRIX manage­ment team will remain opera­tio­nally respon­si­ble after the acqui­si­tion and will actively drive the company’s next growth steps in close part­ner­ship with Paragon. 

With this acqui­si­tion, Para­gon is consis­t­ently imple­men­ting its stra­tegy of inves­t­ing in high-growth compa­nies and support­ing them on their further orga­nic and inor­ga­nic expan­sion course. The parties have agreed not to disc­lose the finan­cial details of the tran­sac­tion. POELLATH provi­ded legal advice to Para­gon Part­ners on the manage­ment parti­ci­pa­tion in the acquisition. 

Stut­t­­gart-based DYMATRIX is one of the leading provi­ders of data-driven and AI-supported solu­ti­ons for custo­mer expe­ri­ence manage­ment. With its SaaS plat­form, it has been helping compa­nies to perso­na­lize custo­mer expe­ri­en­ces in real time for over 20 years — based on real inter­ac­tions and supple­men­ted by AI-supported analy­ses and predic­tions. More than 200 renow­ned compa­nies from the retail, insu­rance, energy, media and services sectors rely on DYMATRIX. — www.dymatrix.de

“With the acqui­si­tion of DYMATRIX, we are parti­ci­pa­ting in the attrac­tive market for tech­no­logy and data-based marke­ting solu­ti­ons. The company has deve­lo­ped excel­lently since its foun­da­tion more than 20 years ago and enjoys an excel­lent repu­ta­tion in German-spea­king count­ries. Para­gon is looking forward to the trustful coope­ra­tion with the expe­ri­en­ced team around the two company foun­ders Thomas Dold and Stefan Oertel”, says Marco Atto­lini (photo: Para­gon), Senior Part­ner at Para­gon Part­ners.

About Para­gon Partners

Para­gon Part­ners is an owner-mana­­ged, private equity firm focu­sing on estab­lished medium-sized compa­nies with signi­fi­cant stra­te­gic and opera­tio­nal deve­lo­p­ment poten­tial in the German-spea­king region. The company works closely with its port­fo­lio compa­nies to gene­rate sustainable growth and improve opera­tio­nal proces­ses. Para­gon is active in various indus­tries and curr­ently holds invest­ments in 13 compa­nies. — www.paragon.de

Advi­sor Para­gon: POELLATH 
Silke Simmer, LL.M. (Coun­sel, Lead, Manage­ment Parti­ci­pa­ti­ons, M&A/PE)
Dr. Bene­dikt Hohaus (Part­ner, Co-Lead, Manage­ment Parti­ci­pa­ti­ons, M&A/PE)
Nata­lie Tafel­ski (Asso­ciate, Manage­ment Parti­ci­pa­ti­ons, M&A/PE)

POELLATH is a market-leading, inter­na­tio­nally active commer­cial and tax law firm with more than 180 lawy­ers and tax advi­sors in Berlin, Frank­furt and Munich. We stand for high-end advice on tran­sac­tions and asset manage­ment. We offer legal and tax services from a single source. In our selec­ted and highly specia­li­zed prac­tice groups, we not only know the law, but also shape best prac­tice in the market toge­ther with our clients. Natio­nal and inter­na­tio­nal rankings
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We offer compre­hen­sive services in the follo­wing areas: Mergers & Acqui­si­ti­ons | Private Equity | Venture Capi­tal | Private Funds | Real Estate Law | Corpo­rate and Capi­tal Markets Law | Finan­cing | Tax Law | Succes­sion and Wealth | Foun­da­ti­ons and Non-Profit Orga­niza­ti­ons | IP. — www.pplaw.com