
The Storytelling Company acquires flora & faunavisions
Düsseldorf — Herbert Smith Freehills Kramer has advised The Storytelling Company, a portfolio company of Holland Capital Management B.V., on the acquisition of Berlin-based visual design studio flora&faunavisions. With this transaction, The Storytelling Company is expanding its existing core areas — Brand Experiences, Event Experiences and Technology Solutions — to include Experience Design.
The Storytelling Company develops and implements experience centers, visual installations and innovative brand and event experiences. The company covers the entire range of services — from strategic consulting, concept and content development, software, experience design and technical implementation to global event management.
Holland Capital Management B.V. has been investing in fast-growing small and medium-sized companies in the Netherlands and Germany for more than 40 years. With offices in Amsterdam and Düsseldorf, Holland Capital focuses on the healthcare, technology and agrifood tech sectors.
flora & faunavisions is an award-winning, interdisciplinary design studio based in Berlin. The studio conceives, stages, designs and realizes large-scale, narrative-driven immersive exhibitions, stage productions, brand experiences and original IPs for international clients, partners and a global audience.
Advisors to The Storytelling Company: Herbert Smith Freehills Kramer, Düsseldorf
Dr. Michael Gläsner (Counsel, lead), Dr. Oliver Duys (both Corporate/M&A), Dr. Steffen Hörner (Tax, Frankfurt); Associates: Johannes Niegemann, Lena Tubes (both Corporate/M&A), Tatiana Günster (Tax, Frankfurt).
About Herbert Smith Freehills Kramer
Herbert Smith Freehills Kramer (HSF Kramer) was formed in June 2025 from the merger of Herbert Smith Freehills and Kramer Levin, establishing itself as one of the world’s leading global commercial law firms. With over 6,000 employees, including around 2,700 lawyers, in 26 offices, HSF Kramer offers comprehensive legal advice in all major regions of the world. HSF Kramer is excellently positioned to assist clients in realizing their ambitious projects and, in particular, to support them in complex transactions and legal disputes.