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Photo: Dr. Michael Gläsner, Counsel at Herbert Smith Freehills Kramer, Düsseldorf (© HSF Kramer)

The Storytelling Company acquires flora & faunavisions

Photo: Dr. Michael Gläs­ner, Coun­sel at Herbert Smith Freeh­ills Kramer, Düssel­dorf (© HSF Kramer)
1. July 2025

Düssel­dorf — Herbert Smith Freeh­ills Kramer has advi­sed The Storytel­ling Company, a port­fo­lio company of Holland Capi­tal Manage­ment B.V., on the acqui­si­tion of Berlin-based visual design studio flora&faunavisions. With this tran­sac­tion, The Storytel­ling Company is expan­ding its exis­ting core areas — Brand Expe­ri­en­ces, Event Expe­ri­en­ces and Tech­no­logy Solu­ti­ons — to include Expe­ri­ence Design. 

The Storytel­ling Company deve­lops and imple­ments expe­ri­ence centers, visual instal­la­ti­ons and inno­va­tive brand and event expe­ri­en­ces. The company covers the entire range of services — from stra­te­gic consul­ting, concept and content deve­lo­p­ment, soft­ware, expe­ri­ence design and tech­ni­cal imple­men­ta­tion to global event management. 

Holland Capi­tal Manage­ment B.V. has been inves­t­ing in fast-growing small and medium-sized compa­nies in the Nether­lands and Germany for more than 40 years. With offices in Amster­dam and Düssel­dorf, Holland Capi­tal focu­ses on the health­care, tech­no­logy and agrif­ood tech sectors. 

flora & fauna­vi­si­ons is an award-winning, inter­di­sci­pli­nary design studio based in Berlin. The studio concei­ves, stages, designs and reali­zes large-scale, narra­­tive-driven immersive exhi­bi­ti­ons, stage produc­tions, brand expe­ri­en­ces and origi­nal IPs for inter­na­tio­nal clients, part­ners and a global audience. 

Advi­sors to The Storytel­ling Company: Herbert Smith Freeh­ills Kramer, Düsseldorf

Dr. Michael Gläs­ner (Coun­sel, lead), Dr. Oliver Duys (both Corporate/M&A), Dr. Stef­fen Hörner (Tax, Frank­furt); Asso­cia­tes: Johan­nes Niege­mann, Lena Tubes (both Corporate/M&A), Tatiana Güns­ter (Tax, Frankfurt).

About Herbert Smith Freeh­ills Kramer

Herbert Smith Freeh­ills Kramer (HSF Kramer) was formed in June 2025 from the merger of Herbert Smith Freeh­ills and Kramer Levin, estab­li­shing itself as one of the worl­d’s leading global commer­cial law firms. With over 6,000 employees, inclu­ding around 2,700 lawy­ers, in 26 offices, HSF Kramer offers compre­hen­sive legal advice in all major regi­ons of the world. HSF Kramer is excel­lently posi­tio­ned to assist clients in reali­zing their ambi­tious projects and, in parti­cu­lar, to support them in complex tran­sac­tions and legal disputes. 

 

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