In principle, mergers involve companies whose value ratio is roughly the same merging by mutual agreement. — In contrast to a genuine takeover, no premium is therefore usually paid to the shareholders. In this way, transactions that would usually be impossible to finance as “hostile” takeovers can be launched. If certain conditions are met, it is also possible to ensure that no additional enterprise value (goodwill) is created as a result of the merger and thus avoid depreciation and amortization.
— In practice, shareholders sometimes feel tricked because mergers that were celebrated as “mergers of equals” on the day they were announced later turned out to be the opposite.
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