{"id":44308,"date":"2017-08-01T04:04:20","date_gmt":"2017-08-01T02:04:20","guid":{"rendered":"https:\/\/newserver.fyb.de\/produkt\/how-to-find-your-high-potentials-and-talents-in-the-future\/"},"modified":"2017-08-01T04:04:20","modified_gmt":"2017-08-01T02:04:20","slug":"this-is-how-you-find-your-high-potential-and-talent-in-the-future","status":"publish","type":"product","link":"https:\/\/www.fyb.de\/en\/produkt\/this-is-how-you-find-your-high-potential-and-talent-in-the-future\/","title":{"rendered":"How to find your high potentials and talents in the future"},"content":{"rendered":"<p><strong> Stefan Knafl \u2014 <\/strong> CEO Herr\u00adwerth + Part\u00adner Marke\u00adting AG, Munich<\/p>\n<p> <strong> Fabian Kr\u00e4nz\u00adlin<\/strong> \u2014 COO Herr\u00adwerth + Part\u00adner Marke\u00adting AG, Munich<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>After the crisis, the finan\u00adcial indus\u00adtry lives in diffe\u00adrent reali\u00adties. While corpo\u00adrate commu\u00adni\u00adca\u00adti\u00adons suggest trust, credi\u00adbi\u00adlity and sustaina\u00adbi\u00adlity, in fact more and more compa\u00adnies are losing these attri\u00adbu\u00adtes and hiding behind zero diffe\u00adren\u00adtia\u00adtion. This is a problem for commu\u00adni\u00adca\u00adtion in gene\u00adral, but espe\u00adci\u00adally for employer bran\u00adding. How do you win the compe\u00adti\u00adtion for the best young talent, the talents and high poten\u00adti\u00adals of tomorrow?<\/strong><\/p>\n<p>Employer bran\u00adding campaigns in parti\u00adcu\u00adlar need to be authen\u00adtic, rele\u00advant and diffe\u00adren\u00adtia\u00adting. Above all, the finan\u00adcial sector, whose image conti\u00adnues to be tarnis\u00adhed, needs an excel\u00adlently trai\u00adned and highly sensi\u00adtive new gene\u00adra\u00adtion of employees in order to firmly re-estab\u00adlish values and profes\u00adsio\u00adnal ethics for itself and its custo\u00admers. But how can this be achie\u00adved in view of demo\u00adgra\u00adphic change and the appearance of Gene\u00adra\u00adtion Y, with its new self-image and its new demands? How do you find the young talent and high poten\u00adti\u00adals of tomor\u00adrow in the war for talent? How do you address them, how can they be acti\u00adva\u00adted and invol\u00adved? For this new chall\u00adenge, Herr\u00adwerth + Part\u00adner has deve\u00adlo\u00adped not only a stra\u00adtegy but also the Employer Value Profile (EVP\u00ae) tool to ensure sustainable employee development.<\/p>\n<p>Trust. Safety. Credi\u00adbi\u00adlity. Three buzzwords that have always domi\u00adna\u00adted the finan\u00adcial services sector. Before the banking crisis, they were firmly asso\u00adcia\u00adted with seemingly unshakeable values for the custo\u00admer. A bank was perse trust\u00adwor\u00adthy, a finan\u00adcial service provi\u00adder offe\u00adred safe products, private equity and venture capi\u00adtal lived on credi\u00adbi\u00adlity. It took an earth\u00adquake of massive propor\u00adti\u00adons to bring these values cras\u00adhing down. Its shock\u00adwa\u00adves were felt around the world, and the clea\u00adnup conti\u00adnues. And that on all levels. The Allens\u00adbach Occu\u00adpa\u00adtio\u00adnal Pres\u00adtige Scale 2013 provi\u00addes an exam\u00adple of this. In the regu\u00adlarly conduc\u00adted repre\u00adsen\u00adta\u00adtive survey, the Allens\u00adbach Insti\u00adtute for Public Opinion Rese\u00adarch deter\u00admi\u00adnes the repu\u00adta\u00adtion of certain profes\u00adsi\u00adons among the population.<\/p>\n<p><strong>At rock bottom: the repu\u00adta\u00adtion of the finan\u00adcial industry<\/strong><\/p>\n<p>The result is sobering from the perspec\u00adtive of the finan\u00adcial world: bankers rank last in the short report published on August 20, 2013! Behind poli\u00adti\u00adci\u00adans and book\u00adsel\u00adlers (see Fig. 1). Bankers thus find them\u00adsel\u00adves on a par with tele\u00advi\u00adsion presenters.<\/p>\n","protected":false},"featured_media":41402,"comment_status":"open","ping_status":"closed","template":"","meta":{"wp_typography_post_enhancements_disabled":false},"product_brand":[],"product_cat":[2452,2602,2626],"product_tag":[2126,2298,2299,2302,2305,2307,2311,2314,2316,2319],"class_list":{"0":"post-44308","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-ebook-en","7":"product_cat-fyb-2014-en","8":"product_cat-stefan-knafl-en","9":"product_tag-stefan-en","10":"product_tag-knafl-en","11":"product_tag-kraenzlin-en","12":"product_tag-fabian-en","13":"product_tag-financial-industry","14":"product_tag-corporate-communications","15":"product_tag-employer-branding-en","16":"product_tag-professional-ethics","17":"product_tag-employee-development","18":"product_tag-generation-y-en","19":"pa_sprache-english-3","20":"pa_sprache-german","22":"first","23":"outofstock","24":"taxable","25":"shipping-taxable","26":"purchasable","27":"product-type-variable"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to find your high potentials and talents in the future - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/produkt\/this-is-how-you-find-your-high-potential-and-talent-in-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to find your high potentials and talents in the future - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"After the crisis, the financial industry lives in different realities. While corporate communications suggest trust, credibility and sustainability, in fact more and more companies are losing these attributes and hiding behind zero differentiation. This is a problem for communication in general, but especially for employer branding. How do you win the competition for the best young talent, the talents and high potentials of tomorrow? Employer branding campaigns in particular need to be authentic, relevant and differentiating. Above all, the financial sector, whose image continues to be tarnished, needs an excellently trained and highly sensitive new generation of employees in order to firmly re-establish values and professional ethics for itself and its customers. But how can this be achieved in view of demographic change and the appearance of Generation Y, with its new self-image and its new demands? How do you find the young talent and high potentials of tomorrow in the war for talent? How do you address them, how can they be activated and involved? For this new challenge, Herrwerth + Partner has developed not only a strategy but also the Employer Value Profile (EVP\u00ae) tool to ensure sustainable employee development. Trust. Safety. Credibility. Three buzzwords that have always dominated the financial services sector. Before the banking crisis, they were firmly associated with seemingly unshakeable values for the customer. A bank was perse trustworthy, a financial service provider offered safe products, private equity and venture capital lived on credibility. It took an earthquake of massive proportions to bring these values crashing down. Its shockwaves were felt around the world, and the cleanup continues. And that on all levels. The Allensbach Occupational Prestige Scale 2013 provides an example of this. In the regularly conducted representative survey, the Allensbach Institute for Public Opinion Research determines the reputation of certain professions among the population. At rock bottom: the reputation of the financial industry The result is sobering from the perspective of the financial world: bankers rank last in the short report published on August 20, 2013! Behind politicians and booksellers (see Fig. 1). 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