{"id":59032,"date":"2026-01-26T15:45:21","date_gmt":"2026-01-26T13:45:21","guid":{"rendered":"https:\/\/www.fyb.de\/paragon-partners-new-growth-partner-of-baldur-garten\/"},"modified":"2026-01-26T16:26:21","modified_gmt":"2026-01-26T14:26:21","slug":"paragon-partners-new-growth-partner-of-baldur-garten","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/paragon-partners-new-growth-partner-of-baldur-garten\/","title":{"rendered":"Paragon Partners \u2014 new growth partner of BALDUR-Garten"},"content":{"rendered":"<div class=\"post-content__header\"><\/div>\n<div class=\"post-content__text\">\n<div class=\"text-box text-box--secondary text-box--big\">\n<p>Munich <strong>-<\/strong> Para\u00adgon Part\u00adners, a leading invest\u00adment company based in Munich, has signed a purchase agree\u00adment to acquire 100% of the shares in BALDUR-Garten GmbH toge\u00adther with some of the exis\u00adting share\u00adhol\u00adders, the mana\u00adging direc\u00adtor Bernd Koch and a Dutch family holding company.<\/p>\n<\/div>\n<div class=\"text-box\">\n<p>BALDUR is the leading German direct sales plat\u00adform for garden plants. Based in Bens\u00adheim, the company opera\u00adtes a fully inte\u00adgra\u00adted e\u2011commerce model with its own state-of-the-art warehousing, effi\u00adci\u00adent logi\u00adstics, relia\u00adble custo\u00admer service and crea\u00adtive content produc\u00adtion. At its peak, BALDUR employs over 500 highly moti\u00adva\u00adted staff at its Bens\u00adheim site. The product range includes over 1,500 items \u2014 from outdoor and indoor plants to flower bulbs, seeds, ferti\u00adli\u00adzers and garden access\u00adories \u2014 with a special focus on rari\u00adties and bota\u00adni\u00adcal novelties.&nbsp;<\/p>\n<p>More than one million custo\u00admers a year place their trust in BALDUR \u2014 the online market leader for plants in German-spea\u00adking count\u00adries. The combi\u00adna\u00adtion of exclu\u00adsive product selec\u00adtion, excel\u00adlent quality and relia\u00adble deli\u00advery makes BALDUR the top address for hobby garden\u00aders and plant lovers.&nbsp;<\/p>\n<p>\u201cWe are deligh\u00adted to have found a long-term orien\u00adted part\u00adner in Para\u00adgon Part\u00adners who reco\u00adgni\u00adzes the poten\u00adtial of BALDUR, shares the values of our company and our employees and supports us in imple\u00admen\u00adting our growth stra\u00adtegy,\u201d says Bernd Koch, Mana\u00adging Part\u00adner of BALDUR. \u201cIt was parti\u00adcu\u00adlarly important to me to find a part\u00adner who shares our holi\u00adstic approach and our passion for garden products.\u201d&nbsp;<\/p>\n<p>\u201cWith our invest\u00adment in BALDUR-Garten, we are inves\u00adt\u00ading in a digi\u00adtally orien\u00adted medium-sized company with an excel\u00adlent market posi\u00adtion,\u201d says <strong>Marco Atto\u00adlini, Senior Part\u00adner at Para\u00adgon Part\u00adners<\/strong>. \u201cBALDUR is the clear number 1 in the online plant trade in the DACH region \u2014 in a market that will conti\u00adnue to bene\u00adfit from incre\u00adasing online pene\u00adtra\u00adtion.\u201d Chris\u00adtian Bettin\u00adger, Part\u00adner at Para\u00adgon, adds: \u201cWe are looking forward to working with the expe\u00adri\u00aden\u00adced manage\u00adment team around Mr. Koch, Ms. Berge and Mr. Matthes and to shaping the next chap\u00adter of BALDUR toge\u00adther. Para\u00adgon will actively support BALDUR as a spar\u00adring part\u00adner and inves\u00adtor in the imple\u00admen\u00adta\u00adtion of the growth stra\u00adtegy, espe\u00adci\u00adally in the further pan-Euro\u00adpean expan\u00adsion and dedi\u00adca\u00adted acquisitions.\u201d&nbsp;<\/p>\n<p><strong>About BALDUR-Garten<\/strong><\/p>\n<p>BALDUR is a digi\u00adtal direct sales plat\u00adform for garden plants and garden supplies based in Bens\u00adheim. The company supplies over 1 million custo\u00admers in the DACH region and Bene\u00adlux every year with a wide range of more than 1,500 products. BALDUR products are available at <a href=\"https:\/\/www.baldur-garten.de\/?em_src=kw&amp;em_cmp=Brand\/DE&amp;gclsrc=aw.ds&amp;ds_rl=1278422&amp;gad_source=1&amp;gad_campaignid=66058482&amp;gbraid=0AAAAAD-Sw4YhojcUvj4Bf95gHk2BAvFMX&amp;gclid=EAIaIQobChMIg9bSzLSfkgMV-Kn9BR2sTQV2EAAYASAAEgLS6vD_BwE\">www.baldur-garten.de<\/a>  <\/p>\n<p><strong>About Para\u00adgon<\/strong><\/p>\n<p>Para\u00adgon is an owner-mana\u00adged, private group of compa\u00adnies that has been invol\u00adved with medium-sized compa\u00adnies in German-spea\u00adking count\u00adries since it was foun\u00added in 2004. Para\u00adgon works closely with its port\u00adfo\u00adlio compa\u00adnies to ensure sustainable growth and improve opera\u00adtio\u00adnal proces\u00adses. The Para\u00adgon port\u00adfo\u00adlio spans various sectors and curr\u00adently compri\u00adses 13 compa\u00adnies. Para\u00adgon has alre\u00adady supported a large number of e\u2011commerce compa\u00adnies in their orga\u00adnic and inor\u00adga\u00adnic growth. Para\u00adgon is based in Munich and curr\u00adently mana\u00adges over \u20ac2.4 billion of equity. Further infor\u00adma\u00adtion about the company can be found at <a href=\"http:\/\/www.paragon.de\/\">www.paragon.de.<\/a>   <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Munich \u2014 Para\u00adgon Part\u00adners, a leading invest\u00adment company based in Munich, has signed a purchase agree\u00adment to acquire 100% of the shares in BALDUR-Garten GmbH toge\u00adther with some of the exis\u00adting share\u00adhol\u00adders, the mana\u00adging direc\u00adtor Bernd Koch and a Dutch family holding company. BALDUR is the leading German direct sales plat\u00adform for garden plants. Based&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":59030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1366],"tags":[],"class_list":["post-59032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paragon Partners - new growth partner of BALDUR-Garten - FYB Financial Yearbook<\/title>\n<meta name=\"description\" content=\"Munich - Paragon Partners, a leading investment company based in Munich, has signed a purchase agreement to acquire 100% of the shares in BALDUR-Garten GmbH together with some of the existing shareholders, the managing director Bernd Koch and a Dutch family holding company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/paragon-partners-new-growth-partner-of-baldur-garten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paragon Partners - 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