


{"id":57342,"date":"2025-11-21T13:23:16","date_gmt":"2025-11-21T11:23:16","guid":{"rendered":"https:\/\/www.fyb.de\/vertical-ads-group-takes-over-defacto-gmbh\/"},"modified":"2025-11-26T13:23:16","modified_gmt":"2025-11-26T11:23:16","slug":"vertical-ads-group-takes-over-defacto-gmbh","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/vertical-ads-group-takes-over-defacto-gmbh\/","title":{"rendered":"Vertical Ads Group takes over DEFACTO GmbH"},"content":{"rendered":"<p>Nurem\u00adberg \u2014 Future secu\u00adred for DEFACTO GmbH \u2014 With the inte\u00adgra\u00adtion of the tech\u00adno\u00adlogy busi\u00adness of the Erlan\u00adgen-based CRM agency Defacto into the Nurem\u00adberg-based Verti\u00adcal Ads Group, a future-orien\u00adted solu\u00adtion has been reali\u00adzed. The conti\u00adnua\u00adtion of the tech divi\u00adsion and the safe\u00adguar\u00adding of tech\u00adno\u00adlo\u00adgi\u00adcal know-how are thus on a sustainable basis.&nbsp;<\/p>\n<p>Concen\u00adtro Manage\u00adment AG successfully supported the struc\u00adtu\u00adred inves\u00adtor process for DEFACTO GmbH<br>\ntoge\u00adther with the insol\u00advency admi\u00adnis\u00adtra\u00adtor Volker B\u00f6hm<br>\nof the law firm Schultze &amp; Braun. In Novem\u00adber, the Verti\u00adcal Ads Group in Nurem\u00adberg took over the<x id=\"gid_2\"><\/x>tech\u00adni\u00adcal areas of Defacto. The employees at&nbsp;the<br>\nloca\u00adtion in Erlan\u00adgen bene\u00adfit from this solution.&nbsp;<\/p>\n<p>The Verti\u00adcal Ads Group star\u00adted as an affi\u00adliate marke\u00adting network in 2006 and was foun\u00added by CEO&nbsp;Ralf<br>\nFischer. Accor\u00adding to the company, it now employs more than 200 people<x id=\"gid_1\"><\/x>and gene\u00adra\u00adted <g id=\"gid_2\">reve\u00adnue of EUR 156 million<\/g> in 2024. The network opera\u00adtes inter\u00adna\u00adtio\u00adnally and has a total of ten bran\u00adches in Europe and South America.&nbsp;<\/p>\n<p>Defacto was foun\u00added in Erlan\u00adgen in 2001 and had recently come under pres\u00adsure. Accor\u00adding to the insol\u00advency admi\u00adnis\u00adtra\u00adtor, the reason for this was \u201cunfo\u00adre\u00adseeable and short-term decli\u00adnes in turno\u00adver due to the post\u00adpo\u00adne\u00adment and cancel\u00adla\u00adtion of plan\u00adned custo\u00admer orders\u201d. Defacto was no longer able to close&nbsp;the<br>\nresul\u00adting liqui\u00addity gap on its own. The subsi\u00addia\u00adries Defacto Be\/One and Cintel\u00adlic Consul\u00adting Group are not affec\u00adted by the insol\u00advency of Defacto GmbH.&nbsp;<\/p>\n<p>\u201cWe would like to thank ever\u00adyone invol\u00adved for the profes\u00adsio\u00adnal and trus\u00adting coope\u00adra\u00adtion, the consis\u00adt\u00adently solu\u00adtion-orien\u00adted dialog, the struc\u00adtu\u00adred approach and the relia\u00adble and effi\u00adci\u00adent hand\u00adling of the tran\u00adsac\u00adtion,\u201d said Prof. Dr. Alex\u00adan\u00adder&nbsp;Sasse,<br>\nMana\u00adging Part\u00adner of Concen\u00adtro Manage\u00adment&nbsp;AG.<\/p>\n<p><strong>Advi\u00adsor DEFACTO GmbH: Concen\u00adtro Manage\u00adment&nbsp;AG<br>\n<\/strong><br>\n Prof. Dr. Alex\u00adan\u00adder Sasse (Mana\u00adging Part\u00adner) and his team Johan\u00adnes D\u00fcrr (Senior Project Mana\u00adger), Moritz Pech\u00adstein (Consul\u00adtant) and Barbara Hamela (Exter\u00adnal Advi\u00adsor) mana\u00adged the tran\u00adsac\u00adtion process. \u2014 www.concentro.de<\/p>\n<p><strong>Project team law firm Schultze und&nbsp;Braun:<\/strong><\/p>\n<p class=\"p1\">Lawyer Volker B\u00f6hm<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nurem\u00adberg \u2014 Future secu\u00adred for DEFACTO GmbH \u2014 With the inte\u00adgra\u00adtion of the tech\u00adno\u00adlogy busi\u00adness of the Erlan\u00ad\u00adgen-based CRM agency Defacto into the Nure\u00adm\u00ad\u00adberg-based Verti\u00adcal Ads Group, a future-orien\u00ad\u00adted solu\u00adtion has been reali\u00adzed. The conti\u00adnua\u00adtion of the tech divi\u00adsion and the safe\u00adguar\u00adding of tech\u00adno\u00adlo\u00adgi\u00adcal know-how are thus on a sustainable basis.&nbsp; Concen\u00adtro Manage\u00adment AG successfully&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":57340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1366],"tags":[],"class_list":["post-57342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vertical Ads Group takes over DEFACTO GmbH - FYB Financial Yearbook<\/title>\n<meta name=\"description\" content=\"Nuremberg - Future secured for DEFACTO GmbH - With the integration of the technology business of the Erlangen-based CRM agency Defacto into the Nuremberg-based Vertical Ads Group, a future-oriented solution has been realized. 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