{"id":56874,"date":"2025-09-23T23:01:00","date_gmt":"2025-09-23T21:01:00","guid":{"rendered":"https:\/\/www.fyb.de\/heuking-advises-giata-on-the-acquisition-of-smartseer\/"},"modified":"2025-09-23T23:01:00","modified_gmt":"2025-09-23T21:01:00","slug":"heuking-advises-giata-on-the-acquisition-of-smartseer","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/","title":{"rendered":"HEUKING advises GIATA on the acquisition of Smartseer"},"content":{"rendered":"

Colo\u00adgne \u2014 GIATA, a port\u00adfo\u00adlio company of ODEWALD KMU, acqui\u00adres the AI company Smart\u00adseer GmbH. GIATA was advi\u00adsed by HEUKING on this transaction. <\/p>\n

GIATA is a leading travel tech\u00adno\u00adlogy company specia\u00adli\u00adzing in the manage\u00adment and distri\u00adbu\u00adtion of travel offers and hotel content. With a modu\u00adlarly desi\u00adgned product range, GIATA offers custo\u00admi\u00adzed complete solu\u00adti\u00adons that ensure the highest precis\u00adion in the allo\u00adca\u00adtion of hotel infor\u00adma\u00adtion. This is achie\u00adved through the use of state-of-the-art AI tech\u00adno\u00adlo\u00adgies, digi\u00adtal finger\u00adprin\u00adting and careful manual post-proces\u00adsing. Its custo\u00admers include almost all inter\u00adna\u00adtio\u00adnally renow\u00adned online travel agen\u00adcies, tour opera\u00adtors, hotel chains and global search engi\u00adnes from over 70 count\u00adries. With its inno\u00adva\u00adtive tech\u00adno\u00adlogy and exten\u00adsive exper\u00adtise, GIATA makes a signi\u00adfi\u00adcant contri\u00adbu\u00adtion to opti\u00admi\u00adzing sales proces\u00adses in the travel industry. <\/p>\n

Smart\u00adseer offers an AI-supported solu\u00adtion for the auto\u00adma\u00adted crea\u00adtion of booking offers speci\u00adfi\u00adcally for the travel indus\u00adtry. The inno\u00adva\u00adtive AI tool analy\u00adses user beha\u00adviour, in parti\u00adcu\u00adlar click beha\u00adviour, in real time and anony\u00admously, enab\u00adling the perso\u00adna\u00adli\u00adzed gene\u00adra\u00adtion of offers for bookers. SMART\u00adSEER\u2019s custo\u00admers include well-known provi\u00adders in the travel agency sector. <\/p>\n

Consul\u00adtant GIATA: HEUKING<\/strong><\/p>\n

Dr. P\u00e4r Johans\u00adson<\/strong> (lead, Corporate\/M&A),
\nDr. Verena Hoene, LL.M. (Univer\u00adsity of Washing\u00adton), (IP, Media & Technology),
\nDr. Sascha Sche\u00adwiola (Employ\u00adment Law),
\nSvea Kunz (IP, Media & Technology),
\nJulien Krause,
\nChiara Diek\u00admann (both Corporate\/M&A),
\nLena Kurth, LL.M. (Stel\u00adlen\u00adbosch Univer\u00adsity), (IP, Media & Tech\u00adno\u00adlogy), all Cologne<\/p>\n","protected":false},"excerpt":{"rendered":"

Colo\u00adgne \u2014 GIATA, a port\u00adfo\u00adlio company of ODEWALD KMU, acqui\u00adres the AI company Smart\u00adseer GmbH. GIATA was advi\u00adsed by HEUKING on this tran\u00adsac\u00adtion.  GIATA is a leading travel tech\u00adno\u00adlogy company specia\u00adli\u00adzing in the manage\u00adment and distri\u00adbu\u00adtion of travel offers and hotel content. With a modu\u00adlarly desi\u00adgned product range, GIATA offers custo\u00admi\u00adzed complete solu\u00adti\u00adons that ensure [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":56872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1366],"tags":[],"class_list":["post-56874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"\nHEUKING advises GIATA on the acquisition of Smartseer - FYB Financial Yearbook<\/title>\n<meta name=\"description\" content=\"Cologne - GIATA, a portfolio company of ODEWALD KMU, acquires the AI company Smartseer GmbH. GIATA was advised by HEUKING on this transaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEUKING advises GIATA on the acquisition of Smartseer - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Cologne - GIATA, a portfolio company of ODEWALD KMU, acquires the AI company Smartseer GmbH. GIATA was advised by HEUKING on this transaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/\" \/>\n<meta property=\"og:site_name\" content=\"FYB Financial Yearbook\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T21:01:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"334\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tatjana Anderer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tatjana Anderer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/\"},\"author\":{\"name\":\"Tatjana Anderer\",\"@id\":\"https:\/\/www.fyb.de\/en\/#\/schema\/person\/4308b3086925bc8567ceba3ebd69b4ce\"},\"headline\":\"HEUKING advises GIATA on the acquisition of Smartseer\",\"datePublished\":\"2025-09-23T21:01:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/\"},\"wordCount\":237,\"publisher\":{\"@id\":\"https:\/\/www.fyb.de\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/\",\"url\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/\",\"name\":\"HEUKING advises GIATA on the acquisition of Smartseer - FYB Financial Yearbook\",\"isPartOf\":{\"@id\":\"https:\/\/www.fyb.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg\",\"datePublished\":\"2025-09-23T21:01:00+00:00\",\"description\":\"Cologne - GIATA, a portfolio company of ODEWALD KMU, acquires the AI company Smartseer GmbH. GIATA was advised by HEUKING on this transaction.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#primaryimage\",\"url\":\"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg\",\"contentUrl\":\"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg\",\"width\":334,\"height\":393},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fyb.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HEUKING advises GIATA on the acquisition of Smartseer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fyb.de\/en\/#website\",\"url\":\"https:\/\/www.fyb.de\/en\/\",\"name\":\"FYB Financial Yearbook\",\"description\":\"For Your Business\",\"publisher\":{\"@id\":\"https:\/\/www.fyb.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fyb.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.fyb.de\/en\/#organization\",\"name\":\"FYB Financial Yearbook\",\"url\":\"https:\/\/www.fyb.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fyb.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.fyb.de\/wp-content\/uploads\/2020\/06\/logo.svg\",\"contentUrl\":\"https:\/\/www.fyb.de\/wp-content\/uploads\/2020\/06\/logo.svg\",\"caption\":\"FYB Financial Yearbook\"},\"image\":{\"@id\":\"https:\/\/www.fyb.de\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fyb.de\/en\/#\/schema\/person\/4308b3086925bc8567ceba3ebd69b4ce\",\"name\":\"Tatjana Anderer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fyb.de\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11708a5289b743e6290bae8e4109e97efec1cb1ae5c7065f0bfc5c36f28c7757?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11708a5289b743e6290bae8e4109e97efec1cb1ae5c7065f0bfc5c36f28c7757?s=96&d=mm&r=g\",\"caption\":\"Tatjana Anderer\"},\"description\":\"Gr\u00fcnderin des FYB-Verlag\",\"sameAs\":[\"http:\/\/neu.fyb.de\"],\"url\":\"https:\/\/www.fyb.de\/en\/author\/tanderer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HEUKING advises GIATA on the acquisition of Smartseer - FYB Financial Yearbook","description":"Cologne - GIATA, a portfolio company of ODEWALD KMU, acquires the AI company Smartseer GmbH. GIATA was advised by HEUKING on this transaction.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/","og_locale":"en_US","og_type":"article","og_title":"HEUKING advises GIATA on the acquisition of Smartseer - FYB Financial Yearbook","og_description":"Cologne - GIATA, a portfolio company of ODEWALD KMU, acquires the AI company Smartseer GmbH. GIATA was advised by HEUKING on this transaction.","og_url":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/","og_site_name":"FYB Financial Yearbook","article_published_time":"2025-09-23T21:01:00+00:00","og_image":[{"width":334,"height":393,"url":"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg","type":"image\/jpeg"}],"author":"Tatjana Anderer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tatjana Anderer","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#article","isPartOf":{"@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/"},"author":{"name":"Tatjana Anderer","@id":"https:\/\/www.fyb.de\/en\/#\/schema\/person\/4308b3086925bc8567ceba3ebd69b4ce"},"headline":"HEUKING advises GIATA on the acquisition of Smartseer","datePublished":"2025-09-23T21:01:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/"},"wordCount":237,"publisher":{"@id":"https:\/\/www.fyb.de\/en\/#organization"},"image":{"@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/","url":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/","name":"HEUKING advises GIATA on the acquisition of Smartseer - FYB Financial Yearbook","isPartOf":{"@id":"https:\/\/www.fyb.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#primaryimage"},"image":{"@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg","datePublished":"2025-09-23T21:01:00+00:00","description":"Cologne - GIATA, a portfolio company of ODEWALD KMU, acquires the AI company Smartseer GmbH. GIATA was advised by HEUKING on this transaction.","breadcrumb":{"@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#primaryimage","url":"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg","contentUrl":"https:\/\/www.fyb.de\/wp-content\/uploads\/2025\/09\/johansson2-dr-paer-heuking-heuking.jpeg","width":334,"height":393},{"@type":"BreadcrumbList","@id":"https:\/\/www.fyb.de\/en\/heuking-advises-giata-on-the-acquisition-of-smartseer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fyb.de\/en\/"},{"@type":"ListItem","position":2,"name":"HEUKING advises GIATA on the acquisition of Smartseer"}]},{"@type":"WebSite","@id":"https:\/\/www.fyb.de\/en\/#website","url":"https:\/\/www.fyb.de\/en\/","name":"FYB Financial Yearbook","description":"For Your Business","publisher":{"@id":"https:\/\/www.fyb.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fyb.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.fyb.de\/en\/#organization","name":"FYB Financial Yearbook","url":"https:\/\/www.fyb.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fyb.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.fyb.de\/wp-content\/uploads\/2020\/06\/logo.svg","contentUrl":"https:\/\/www.fyb.de\/wp-content\/uploads\/2020\/06\/logo.svg","caption":"FYB Financial Yearbook"},"image":{"@id":"https:\/\/www.fyb.de\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.fyb.de\/en\/#\/schema\/person\/4308b3086925bc8567ceba3ebd69b4ce","name":"Tatjana Anderer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fyb.de\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11708a5289b743e6290bae8e4109e97efec1cb1ae5c7065f0bfc5c36f28c7757?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11708a5289b743e6290bae8e4109e97efec1cb1ae5c7065f0bfc5c36f28c7757?s=96&d=mm&r=g","caption":"Tatjana Anderer"},"description":"Gr\u00fcnderin des FYB-Verlag","sameAs":["http:\/\/neu.fyb.de"],"url":"https:\/\/www.fyb.de\/en\/author\/tanderer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/posts\/56874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/comments?post=56874"}],"version-history":[{"count":0,"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/posts\/56874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/media\/56872"}],"wp:attachment":[{"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/media?parent=56874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/categories?post=56874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fyb.de\/en\/wp-json\/wp\/v2\/tags?post=56874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}