Munich \u2014 MOSER Trach\u00adten GmbH, a leading specia\u00adlist for tradi\u00adtio\u00adnal costume clot\u00adhing with 40 stores and 250 employees, has been acqui\u00adred by a group of Euro\u00adpean family inves\u00adtors. The inter\u00adna\u00adtio\u00adnal law firm Reed Smith has advi\u00adsed a group of Euro\u00adpean family inves\u00adtors on their joint invest\u00adment in MOSER Trach\u00adten GmbH. <\/p>\n
MOSER Trach\u00adten GmbH (\u201cMOSER Trach\u00adten\u201d) is the leading retailer of Bava\u00adrian tradi\u00adtio\u00adnal costu\u00admes with around 40 stores in southern Germany and a turno\u00adver of around 45 million euros. The company has a long tradi\u00adtion in the design and sale of tradi\u00adtio\u00adnal costume fashion and deve\u00adlops its own coll\u00adec\u00adtions under estab\u00adlished brands such as Ludwig & Therese, MOSER, LIEBLINGSGWAND and Alpen\u00adglanz. It also sells selec\u00adted exter\u00adnal brands such as KR\u00dcGER Dirndl, Spieth & Wensky and Hammer\u00adschmid. In addi\u00adtion to over-the-coun\u00adter retail and key account busi\u00adness (e.g. restau\u00adrants and clubs), MOSER Trach\u00adten also opera\u00adtes three online stores: trachten.de (or dirndl.de), ludwig-therese.de and kerstins-landhausmode.de. <\/p>\n
MOSER Trach\u00adten shows how a market-leading posi\u00adtion in the niche can be achie\u00adved through a strong regio\u00adnal presence and a large store network in the most important chan\u00adnel for tradi\u00adtio\u00adnal costu\u00admes, the statio\u00adnary retail trade. The gradual trend towards less frequent but higher-quality and more sustainable tradi\u00adtio\u00adnal costume purcha\u00adses enables addi\u00adtio\u00adnal orga\u00adnic growth poten\u00adtial due to the very stable demand and the high level of aware\u00adness of the MOSER brand. <\/p>\n
The foun\u00adder and mana\u00adging direc\u00adtor Mr. Wirkes had been looking for a long-term succes\u00adsion solu\u00adtion<\/strong> for his company. He will conti\u00adnue to be available to the company as Mana\u00adging Direc\u00adtor for a tran\u00adsi\u00adtion period of two years to ensure a smooth hando\u00adver and to enable a suita\u00adble succes\u00adsor to be effi\u00adci\u00adently trained. <\/p>\n Paral\u00adlel to the succes\u00adsion plan, the focus is on the conti\u00adnuous expan\u00adsion of the MOSER Trach\u00adten loca\u00adti\u00adons. The aim is to expand the store network both orga\u00adni\u00adcally and through targe\u00adted acqui\u00adsi\u00adti\u00adons as part of a possi\u00adble market conso\u00adli\u00adda\u00adtion \u2014 parti\u00adcu\u00adlarly with regard to the \u201cMOSER Trach\u00adten\u00adwel\u00adten\u201d concept. In addi\u00adtion, the expan\u00adsion of own brands is to be inten\u00adsi\u00adfied. There are plans to streng\u00adthen the design and product manage\u00adment team and to set up our own show\u00adrooms for opti\u00admal brand presen\u00adta\u00adtion. At the same time, the targe\u00adted use of social media offers a great oppor\u00adtu\u00adnity to bring the world of tradi\u00adtio\u00adnal costu\u00admes to life for exis\u00adting and new custo\u00admers. Authen\u00adtic insights into the brand, the coll\u00adec\u00adtions, the craft\u00adsman\u00adship and the people behind MOSER Trach\u00adten can create an emotio\u00adnal connec\u00adtion. Social media serves as a \u201cdigi\u00adtal shop window\u201d that not only provi\u00addes inspi\u00adra\u00adtion, but also conveys the values, quality and diver\u00adsity of the MOSER Trach\u00adten brand in a modern way. <\/p>\n The Reed Smith team advi\u00adsed on all aspects of the tran\u00adsac\u00adtion, from its struc\u00adtu\u00adring to the co-invest\u00adment and the share purchase agree\u00adment to the financing.<\/p>\n Advi\u00adsor to the family inves\u00adtors: Reed Smith<\/strong><\/p>\n Under the joint leader\u00adship of the two Munich corpo\u00adrate part\u00adners Dr. Niko\u00adlaus von Jacobs and Dr. Germar Enders<\/strong> (both Corpo\u00adrate, Part\u00adner), the team in Munich also compri\u00adsed Robert Werz\u00adlau (Corpo\u00adrate, Asso\u00adciate), Michaela Westrup (Anti\u00adtrust & Compe\u00adti\u00adtion, Part\u00adner), Nadja R\u00fcnzel (Anti\u00adtrust & Compe\u00adti\u00adtion, Asso\u00adciate), Elisa Saier (Employ\u00adment Law, Asso\u00adciate), Tim Sauer\u00adham\u00admer (Enter\u00adtain\u00adment & Media, Asso\u00adciate), Katrin Gerce\u00adker (Real Estate, Asso\u00adciate) and Alex\u00adan\u00adder Harding\u00adhaus (Enter\u00adtain\u00adment & Media, Coun\u00adsel). From the Reed Smith team in Frank\u00adfurt, Nina Siewert (Tax, Part\u00adner), Dr. Oliver Hahn\u00adelt (Finance, Part\u00adner), Dr. Niko\u00adlas Kout\u00ads\u00f3s (Finance, Coun\u00adsel), Markus Cejka (Finance, Coun\u00adsel), and Cihan\u00adgir Agdemir (Real Estate, Coun\u00adsel) advi\u00adsed on the tran\u00adsac\u00adtion. \u2014 www.reedsmith.com <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Munich \u2014 MOSER Trach\u00adten GmbH, a leading specia\u00adlist for tradi\u00adtio\u00adnal costume clot\u00adhing with 40 stores and 250 employees, has been acqui\u00adred by a group of Euro\u00adpean family inves\u00adtors. The inter\u00adna\u00adtio\u00adnal law firm Reed Smith has advi\u00adsed a group of Euro\u00adpean family inves\u00adtors on their joint invest\u00adment in MOSER Trach\u00adten GmbH. MOSER Trach\u00adten GmbH (\u201cMOSER Trach\u00adten\u201d) is [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":56172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1366],"tags":[],"class_list":["post-56174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"\n