{"id":54451,"date":"2025-03-24T11:40:42","date_gmt":"2025-03-24T09:40:42","guid":{"rendered":"https:\/\/www.fyb.de\/heuking-advises-buynomics-on-series-b-in-the-amount-of-usd-30-million\/"},"modified":"2025-03-24T11:40:42","modified_gmt":"2025-03-24T09:40:42","slug":"heuking-advises-buynomics-on-series-b-in-the-amount-of-usd-30-million","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/heuking-advises-buynomics-on-series-b-in-the-amount-of-usd-30-million\/","title":{"rendered":"Heuking advises Buynomics on Series B in the amount of USD 30 million"},"content":{"rendered":"

Colo\u00adgne \u2014 The Colo\u00adgne-based pricing and reve\u00adnue opti\u00admiza\u00adtion startup Buyno\u00admics has closed a Series B finan\u00adcing round of 30 million US dollars. Parti\u00adci\u00adpants in the Series B included the Swiss early-growth inves\u00adtor Forestay Capi\u00adtal, the Swiss inves\u00adtor Anais Ventures, VI Part\u00adners, Insight Part\u00adners, Seed\u00adcamp, DvH Ventures and Toma\u00adhawk. Buyno\u00admics was advi\u00adsed<\/strong>on this tran\u00adsac\u00adtion by HEUKING. <\/p>\n

Insight Part\u00adners, La Fami\u00adglia, Seed\u00adcamp, DvH Ventures and Toma\u00adhawk had previously inves\u00adted 13 million euros in the company.<\/p>\n

Foun\u00added in 2018, Buyno\u00admics offers a commer\u00adcial opera\u00adting system that helps compa\u00adnies opti\u00admize their pricing, promo\u00adti\u00adons and product port\u00adfo\u00adlios by simu\u00adla\u00adting the beha\u00advior of real shop\u00adpers. Custo\u00admers include Danone, Unile\u00adver, L\u2019Or\u00e9al and Voda\u00adfone. This enables compa\u00adnies to improve their sales, profi\u00adta\u00adbi\u00adlity and market posi\u00adtion in real time across diffe\u00adrent regi\u00adons and products. Buyno\u00admics is a clear leader in its field, with well-known custo\u00admers in various indus\u00adtries and regi\u00adons and one technology. <\/p>\n

The capi\u00adtal provi\u00added by new and exis\u00adting inves\u00adtors will be used to drive inter\u00adna\u00adtio\u00adnal expan\u00adsion and acce\u00adle\u00adrate the deve\u00adlo\u00adp\u00adment of AI-based price opti\u00admiza\u00adtion technology.<\/p>\n

Advi\u00adsor Buyno\u00admics: HEUKING<\/strong><\/p>\n

Dr. Oliver B\u00f6tt\u00adcher, Foto<\/strong> (lead)
\nMark Ross\u00adbroich, LL.M. (King\u2019s College London) (both Private Equity \/ Venture Capi\u00adtal), both Cologne,
\nFabian G. Gaffron (Tax Law), Hamburg,
\nChris\u00adtoph Hexel (Employ\u00adment Law), D\u00fcsseldorf,
\nDr. Lutz Martin Keppe\u00adler (IP, Media & Tech\u00adno\u00adlogy), Cologne,
\nDr. Frede\u00adrik Wiemer (Anti\u00adtrust Law), Hamburg,
\nMichael K\u00f6mpel, and Meike Dani\u00adels (both Private Equity \/ Venture Capi\u00adtal), both Cologne<\/p>\n","protected":false},"excerpt":{"rendered":"

Colo\u00adgne \u2014 The Colo\u00ad\u00adgne-based pricing and reve\u00adnue opti\u00admiza\u00adtion startup Buyno\u00admics has closed a Series B finan\u00adcing round of 30 million US dollars. Parti\u00adci\u00adpants in the Series B included the Swiss early-growth inves\u00adtor Forestay Capi\u00adtal, the Swiss inves\u00adtor Anais Ventures, VI Part\u00adners, Insight Part\u00adners, Seed\u00adcamp, DvH Ventures and Toma\u00adhawk. Buyno\u00admics was advi\u00adsedon this tran\u00adsac\u00adtion by HEUKING. [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":54441,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1366],"tags":[],"class_list":["post-54451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"\nHeuking advises Buynomics on Series B in the amount of USD 30 million - FYB Financial Yearbook<\/title>\n<meta name=\"description\" content=\"Cologne - The Cologne-based pricing and revenue optimization startup Buynomics has closed a Series B financing round of USD 30 million. Participants in the Series B included the Swiss early-growth investor Forestay Capital, the Swiss investor Anais Ventures, VI Partners, Insight Partners, Seedcamp, DvH Ventures and Tomahawk. 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