{"id":52100,"date":"2024-08-04T14:01:38","date_gmt":"2024-08-04T12:01:38","guid":{"rendered":"https:\/\/www.fyb.de\/heuking-advises-funnel-ab-on-the-acquisition-of-adtriba\/"},"modified":"2024-08-04T14:01:38","modified_gmt":"2024-08-04T12:01:38","slug":"heuking-advises-funnel-ab-on-the-acquisition-of-adtriba","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/heuking-advises-funnel-ab-on-the-acquisition-of-adtriba\/","title":{"rendered":"HEUKING advises Funnel AB on the acquisition of AdTriba"},"content":{"rendered":"

Stockholm\/Hamburg \u2014 The Swedish soft\u00adware company Funnel AB has acqui\u00adred the German AdTriba GmbH, a provi\u00adder of marke\u00adting attri\u00adbu\u00adtion solutions.
\nA team led by Hamburg HEUKING part\u00adner Dr. J\u00f6rg Schewe advi\u00adsed Funnel AB compre\u00adhen\u00adsi\u00advely on all legal and tax aspects of the transaction.
\nThe take\u00adover is a further deve\u00adlo\u00adp\u00adment of the coope\u00adra\u00adtion between the two compa\u00adnies, which has alre\u00adady exis\u00adted for seve\u00adral years.
\nThe acqui\u00adsi\u00adtion of AdTriba<\/strong> streng\u00adthens Funnel\u2019s posi\u00adtion as a leading provi\u00adder of marke\u00adting intel\u00adli\u00adgence soft\u00adware in Europe.
\nFunnel provi\u00addes a plat\u00adform that makes it possi\u00adble to coll\u00adect, harmo\u00adnize and visua\u00adlize data from various marke\u00adting sources.
\nAdTriba offers a solu\u00adtion to measure and opti\u00admize the contri\u00adbu\u00adtion of each marke\u00adting chan\u00adnel to busi\u00adness success.
\nBy inte\u00adgra\u00adting AdTriba into the Funnel plat\u00adform, Funnel\u2019s custo\u00admers can now also analyze and improve the effec\u00adti\u00adve\u00adness of their marke\u00adting campaigns across diffe\u00adrent channels.
\n Funnel AB<\/strong> is an inter\u00adna\u00adtio\u00adnal soft\u00adware company head\u00adquar\u00adte\u00adred in Stock\u00adholm that has specia\u00adli\u00adzed in provi\u00adding clear dash\u00adboards to help compa\u00adnies coll\u00adect, report and export infor\u00adma\u00adtion since its foun\u00adda\u00adtion in 2014.
\nWith more than 2,000 custo\u00admers in over 60 count\u00adries, inclu\u00adding well-known brands such as Adidas, Sony, Uber, Triv\u00adago and Home Depot, Funnel AB employs around 350 people at loca\u00adti\u00adons in Stock\u00adholm, Dublin, London and Boston.
\nFunnel AB has so far recei\u00adved more than 100 million US dollars in finan\u00adcing from seve\u00adral well-known inves\u00adtors over seve\u00adral finan\u00adcing rounds.
\nAdTriba GmbH is a German soft\u00adware company based in Hamburg that was foun\u00added in 2015.
\nWith around 20 employees, it offers a marke\u00adting attri\u00adbu\u00adtion solu\u00adtion that makes it possi\u00adble to measure and opti\u00admize the influence of each indi\u00advi\u00addual marke\u00adting chan\u00adnel on the custo\u00admer jour\u00adney and to deter\u00admine the ROI of campaigns.
\nAdTriba GmbH has more than 30 clients in Germany, Austria and Switz\u00ader\u00adland, inclu\u00adding well-known brands such as Flix\u00adbus, Deuba, Axel Sprin\u00adger Verlag, Douglas, Free\u00adnow and Montblanc.
\nAdvi\u00adsors Funnel AB \/ Funnel Holding AB: HEUKING <\/strong> Dr. J\u00f6rg Schewe (lead, M&A\/Corporate), Dr. Henrik Lay (Tax), both Hamburg, Dr. Lutz Keppe\u00adler (IT\/GDPR), Colo\u00adgne, Caro\u00adline Frohn\u00adwie\u00adser (M&A\/Corporate), Simon Pommer, LL.M. (Tax), Dr. Julia Fied\u00adler, LL.B., Theresa Arndt, LL.M. (both Labor Law, Employ\u00adment), Larissa Krebs (Corpo\u00adrate, Finance), all Hamburg, Dr. Ruben Schnei\u00adder (IT\/GDPR), Cologne
\nFurther advi\u00adsors Funnel AB \/ Funnel Holding: Advo\u00adkat\u00adfir\u00adman Vinge KB (Stock\u00adholm) <\/strong> Matthias Pannier, Johan Winner\u00adblad Filip Magnus\u00adson, Adrian Filipovic<\/p>\n","protected":false},"excerpt":{"rendered":"

Stockholm\/Hamburg \u2014 The Swedish soft\u00adware company Funnel AB has acqui\u00adred the German AdTriba GmbH, a provi\u00adder of marke\u00adting attri\u00adbu\u00adtion solu\u00adti\u00adons. A team led by Hamburg HEUKING part\u00adner Dr. J\u00f6rg Schewe advi\u00adsed Funnel AB compre\u00adhen\u00adsi\u00advely on all legal and tax aspects of the tran\u00adsac\u00adtion. The take\u00adover is a further deve\u00adlo\u00adp\u00adment of the coope\u00adra\u00adtion between the two [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":52096,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366,1367,1368,1371],"tags":[],"class_list":["post-52100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","category-lawyers-tax-advisors-auditors-en","category-lawyers-tax-consultants-auditors","category-deals-en"],"yoast_head":"\nHEUKING advises Funnel AB on the acquisition of AdTriba - FYB Financial Yearbook<\/title>\n<meta name=\"description\" content=\"The Swedish software company Funnel AB has acquired the German AdTriba GmbH, a provider of marketing attribution solutions. 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