{"id":52025,"date":"2024-07-20T10:50:40","date_gmt":"2024-07-20T08:50:40","guid":{"rendered":"https:\/\/www.fyb.de\/nachfolgekontor-supports-intrag-in-merger-with-omergy\/"},"modified":"2024-07-24T12:50:40","modified_gmt":"2024-07-24T10:50:40","slug":"nachfolgekontor-supports-intrag-in-merger-with-omergy","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/nachfolgekontor-supports-intrag-in-merger-with-omergy\/","title":{"rendered":"Nachfolgekontor supports INTRAG in merger with OMERGY"},"content":{"rendered":"<p>Wetz\u00adlar \/ Kiel \/ Hamburg \u2014 INTRAG Inter\u00adnet Regio\u00adnal GmbH (\u201cINTRAG\u201d), a specia\u00adlist in regio\u00adnal online marke\u00adting with a focus on small and medium-sized enter\u00adpri\u00adses, is to become part of the OMERGY Group (\u201cOMERGY\u201d) as part of a stra\u00adte\u00adgic growth partnership.<br>\nWith this tran\u00adsac\u00adtion, the inno\u00adva\u00adtive provi\u00adder of online marke\u00adting products based in Hamburg is expan\u00adding its service port\u00adfo\u00adlio and streng\u00adthening its market posi\u00adtion in the field of regio\u00adnal online marketing.<br>\nNach\u00adfol\u00adge\u00adkon\u00adtor, toge\u00adther with sonn\u00adtag corpo\u00adrate finance one of Germany\u2019s leading M&amp;A advi\u00adsory bouti\u00adques for medium-sized compa\u00adnies, successfully advi\u00adsed INTRAG on the merger.<br>\nFoun\u00added in Kiel in 1999, INTRAG specia\u00adli\u00adzes in the marke\u00adting and provi\u00adsion of online marke\u00adting services.<br>\nIt focu\u00adses in parti\u00adcu\u00adlar on compa\u00adnies that want to expand their local online presence in a targe\u00adted manner.<br>\nINTRAG offers its custo\u00admers a compre\u00adhen\u00adsive digi\u00adtal service port\u00adfo\u00adlio that includes search engine marke\u00adting (SEO and SEA) as well as effec\u00adtive online adver\u00adti\u00adsing in the form of website design and corpo\u00adrate videos.<br>\nINTRA\u00adG\u2019s core product is the SEO opti\u00admiza\u00adtion of Google busi\u00adness profiles, supported by a speci\u00adally programmed SEO tool set and AI-based appli\u00adca\u00adti\u00adons for SEO content crea\u00adtion. <strong>Conti\u00adnuing the life\u2019s work <\/strong> With the recent merger of INTRAG and OMERGY, both compa\u00adnies are taking their growth to a new level: by inte\u00adgra\u00adting INTRAG, the more than 2,100 active OMERGY custo\u00admers bene\u00adfit from both the digi\u00adtal SEO marke\u00adting tools and INTRA\u00adG\u2019s many years of regio\u00adnal expertise.<br>\nOMERGY, form\u00aderly adzLo\u00adcal and majo\u00adrity-owned by Munich-based private equity firm PINOVA Capi\u00adtal since June 2021, uses its unique tech\u00adno\u00adlo\u00adgi\u00adcal plat\u00adform to support local compa\u00adnies throug\u00adhout Germany with a compre\u00adhen\u00adsive online marke\u00adting mix of Google Ads, website design and cont\u00adact track\u00ading to acquire new custo\u00admers, which in turn will bene\u00adfit the appro\u00adxi\u00adm\u00adately 8,500 INTRAG customers.<br>\nThe previous INTRAG owners, Burk\u00adhard and Hart\u00admut Wehr\u00admeyer, are acqui\u00adring a mino\u00adrity stake in the OMERGY Group as part of the tran\u00adsac\u00adtion and will conti\u00adnue to closely support INTRA\u00adG\u2019s further growth under the aegis of OMERGY.<br>\nToge\u00adther with CEO Simone Baade-Doerf\u00adner and COO Cars\u00adten Schmidt, Hart\u00admut Wehr\u00admeyer will help shape the Group\u2019s product port\u00adfo\u00adlio as CPO and new member of the OMERGY manage\u00adment&nbsp;board.<br>\n\u201cIn OMERGY, we have found a part\u00adner with whom we can lead our company into a promi\u00adsing, high-growth future. A merger from which both sides will bene\u00adfit signi\u00adfi\u00adcantly. I look forward to accom\u00adpany\u00ading the next steps of the part\u00adner\u00adship and thus promo\u00adting the growth of INTRAG and OMERGY,\u201d explains Hart\u00admut Wehr\u00admeyer, former owner and Mana\u00adging Direc\u00adtor of INTRAG.<br>\n\u201cThe market for digi\u00adtal marke\u00adting is growing rapidly \u2014 and the incre\u00adasing use of arti\u00adfi\u00adcial intel\u00adli\u00adgence is natu\u00adrally fueling this deve\u00adlo\u00adp\u00adment further. Digi\u00adtal marke\u00adting tools are ther\u00ade\u00adfore beco\u00adming incre\u00adasingly important for compa\u00adnies across all sectors. With the merger, both compa\u00adnies are ideally posi\u00adtio\u00adned to bene\u00adfit from these market oppor\u00adtu\u00adni\u00adties in the long term,\u201d comm\u00adents <strong>David Weid\u00admann, Part\u00adner and respon\u00adsi\u00adble Project Mana\u00adger at Nach\u00adfol\u00adge\u00adkon\u00adtor<\/strong>. <strong>About Nach\u00adfol\u00adge\u00adkon\u00adtor and sonn\u00adtag corpo\u00adrate finance <\/strong> Nach\u00adfol\u00adge\u00adkon\u00adtor GmbH, toge\u00adther with sonn\u00adtag corpo\u00adrate finance GmbH, is one of the leading M&amp;A consul\u00adting firms in the German SME sector.            The team of almost 30 experts accom\u00adpa\u00adnies medium-sized entre\u00adpre\u00adneurs exclu\u00adsi\u00advely through the entire sales process. \u201cOur task is to safe\u00adguard life\u2019s work,\u201d is how we see oursel\u00adves. In doing so, custo\u00admers bene\u00adfit from a unique approach that has won multi\u00adple awards from the busi\u00adness press, and which protects the iden\u00adtity of their compa\u00adnies to a special degree. Thanks to their excel\u00adlent access to medium-sized compa\u00adnies, Nach\u00adfol\u00adge\u00adkon\u00adtor and sonn\u00adtag corpo\u00adrate finance have also estab\u00adlished them\u00adsel\u00adves as a strong part\u00adner at the side of renow\u00adned natio\u00adnal and inter\u00adna\u00adtio\u00adnal major compa\u00adnies and inves\u00adtors in acqui\u00adsi\u00adti\u00adons. This is also demons\u00adtra\u00adted by the top posi\u00adtion recently achie\u00adved at the Merger\u00admar\u00adket League Table. With a total of ten accom\u00adpa\u00adnied tran\u00adsac\u00adtions in the first quar\u00adter of 2024, the M&amp;A consul\u00adtancy ranks first in Germany.<br>\nwww.nachfolgekontor.de | www.sonntagcf.com <strong>About INTRAG Inter\u00adnet Regio\u00adnal GmbH<\/strong> www.intrag.de <strong>About OMERGY GmbH<\/strong> https:\/\/www.omergy.de\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wetz\u00adlar \/ Kiel \/ Hamburg \u2014 INTRAG Inter\u00adnet Regio\u00adnal GmbH (\u201cINTRAG\u201d), a specia\u00adlist in regio\u00adnal online marke\u00adting with a focus on small and medium-sized enter\u00adpri\u00adses, is to become part of the OMERGY Group (\u201cOMERGY\u201d) as part of a stra\u00adte\u00adgic growth part\u00adner\u00adship. With this tran\u00adsac\u00adtion, the inno\u00adva\u00adtive provi\u00adder of online marke\u00adting products based in Hamburg is&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":52023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366,1377,2635],"tags":[],"class_list":["post-52025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","category-corporate-finance-ma","category-corporate-finance-mergers-acquisitions-en-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nachfolgekontor supports INTRAG in merger with OMERGY - FYB Financial Yearbook<\/title>\n<meta name=\"description\" content=\"INTRAG Internet Regional GmbH, a specialist in regional online marketing with a focus on small and medium-sized enterprises, is to become part of the OMERGY Group as part of a strategic growth partnership. 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