Berlin \/ Munich \u2014 Sunday Natu\u00adral, a leading brand for high-quality vitamins, mine\u00adrals and nutri\u00adtio\u00adnal supple\u00adments, has secu\u00adred an invest\u00adment from CVC Fund VIII. The part\u00adner\u00adship aims to support the scaling and inter\u00adna\u00adtio\u00adnal reach of the company. The foun\u00adder of Sunday Natu\u00adral, J\u00f6rg Schwei\u00adkart, will conti\u00adnue to play a central role in the stra\u00adte\u00adgic deve\u00adlo\u00adp\u00adment of the company and will remain signi\u00adfi\u00adcantly invol\u00adved in the company.<\/p>\n
OMMAX supported Sunday Natu\u00adral with an expan\u00adsion stra\u00adtegy and the subse\u00adquent crea\u00adtion of a commer\u00adcial fact\u00adbook to prepare for the entry of the inves\u00adtor CVC. \u2014 With two million custo\u00admers in German-spea\u00adking countries,Sunday Natu\u00adral gene\u00adra\u00adted a profit of almost twelve million euros in 2021 and is esti\u00adma\u00adted to have a valua\u00adtion of 700 million euros. Most recently, the well-known inves\u00adtor CVC also inves\u00adted in the company.<\/p>\n
Speci\u00adfi\u00adcally, a compre\u00adhen\u00adsive stra\u00adtegy project was laun\u00adched to improve the under\u00adstan\u00adding of market dyna\u00admics and key play\u00aders in various key regi\u00adons (14+) with the aim of asses\u00adsing the oppor\u00adtu\u00adni\u00adties for inter\u00adna\u00adtio\u00adna\u00adliza\u00adtion and chan\u00adnel expan\u00adsion. Combi\u00adned with a digi\u00adtal and commer\u00adcial compe\u00adti\u00adtive bench\u00admar\u00adking analy\u00adsis, the OMMAX results helped the company derive key impli\u00adca\u00adti\u00adons for its go-to-market stra\u00adtegy and formed the basis of a commer\u00adcial fact\u00adbook for poten\u00adtial buyers.<\/p>\n
Dr. Stefan Sambol, Part\u00adner and Co-Foun\u00adder at OMMAX, comm\u00adents: \u201cWe are impres\u00adsed by the great digi\u00adtal execu\u00adtion of Sunday Natu\u00adral\u2019s stra\u00adtegy and its ability to reac\u00adti\u00advate its loyal custo\u00admer base. \u201d<\/p>\n
About Sunday Natural The company sells its products to over one million loyal custo\u00admers per year via its D2C online plat\u00adform Sunday.de, gene\u00adra\u00adting sales of around EUR 100 million in 2022. This strong custo\u00admer affi\u00adnity and loyalty is a testa\u00adment to Sunday Natu\u00adral\u2019s commit\u00adment to quality and has resul\u00adted in the brand being truly loved by its commu\u00adnity. www.sunday.de.<\/p>\n About Ommax \u2014 Anyone can become a digi\u00adtal market leader<\/strong><\/p>\n We are a fast-growing digi\u00adtal stra\u00adtegy consul\u00adtancy specia\u00adli\u00adzing in tran\u00adsac\u00adtion advi\u00adsory, stra\u00adtegy and end-to-end execu\u00adtion of digi\u00adtal initia\u00adti\u00adves. Our vision is to build digi\u00adtal leaders world\u00adwide to drive inno\u00adva\u00adtion and acce\u00adle\u00adrate digi\u00adtal growth and profi\u00adta\u00adbi\u00adlity. Over the last 12 years, we have execu\u00adted more than 300 M&A tran\u00adsac\u00adtions with a tran\u00adsac\u00adtion value of more than EUR 18 billion and more than 2,000 inter\u00adna\u00adtio\u00adnal value crea\u00adtion projects across various indus\u00adtries for leading private equity firms in the areas of busi\u00adness stra\u00adtegy, digi\u00adtal opera\u00adtio\u00adnal excel\u00adlence, advan\u00adced data stra\u00adtegy, analy\u00adtics, tech\u00adno\u00adlogy and auto\u00adma\u00adtion. As a pioneer in holi\u00adstic data-driven stra\u00adtegy consul\u00adting and end-to-end imple\u00admen\u00adta\u00adtion, we are the leading consul\u00adting firm in the global private equity space, deve\u00adlo\u00adping and imple\u00admen\u00adting best-in-class digi\u00adtal stra\u00adte\u00adgies and value crea\u00adtion. www.ommax.de<\/p>\n Consul\u00adtant Sunday Natu\u00adral: Houli\u00adhan Lokey<\/strong><\/p>\n Advi\u00adsor CVC: Rothschild<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Berlin \/ Munich \u2014 Sunday Natu\u00adral, a leading brand for high-quality vitamins, mine\u00adrals and nutri\u00adtio\u00adnal supple\u00adments, has secu\u00adred an invest\u00adment from CVC Fund VIII. The part\u00adner\u00adship aims to support the scaling and inter\u00adna\u00adtio\u00adnal reach of the company. The foun\u00adder of Sunday Natu\u00adral, J\u00f6rg Schwei\u00adkart, will conti\u00adnue to play a central role in the stra\u00adte\u00adgic development [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":50660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1365,1366,1369,1372,1377,1380],"tags":[],"class_list":["post-50662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-private-equity-en","category-news-en","category-investors","category-consultant","category-corporate-finance-ma","category-management-consultants-investor-relations-en"],"yoast_head":"\n
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\nSunday Natu\u00adral is a leading D2C brand for premium nutri\u00adtio\u00adnal supple\u00adments that is charac\u00adte\u00adri\u00adzed by high quality and a wide range of products and focu\u00adses on sustaina\u00adbi\u00adlity and trans\u00adpa\u00adrency. The company pursues a multi-chan\u00adnel approach with a focus on direct-to-consu\u00admer (D2C) sales via its website and the use of its network of thera\u00adpists. Sunday Natu\u00adral was foun\u00added in Berlin in 2013 and has quickly deve\u00adlo\u00adped into one of the largest premium nutri\u00adtio\u00adnal supple\u00adment brands in Europe with more than 1,0,000 products in the areas of nutri\u00adtio\u00adnal supple\u00adments, vitamins, teas, super\u00adfoods and cosmetics.<\/p>\n