Hamburg \u2014 Sport Alli\u00adance, a leading soft\u00adware company in the fitness indus\u00adtry based in Hamburg, Germany, announ\u00adces a further invest\u00adment of USD 100 million from leading equity growth firm PSG Equity (\u201cPSG\u201d). PSG alre\u00adady supported the Hamburg-based soft\u00adware company with USD 65 million in 2021. No further finan\u00adcial details were disclosed.<\/p>\n
Sport Alli\u00adance has set itself the goal of taking the sports and fitness indus\u00adtry to a new level with cloud-based and digi\u00adtal soft\u00adware solu\u00adti\u00adons. The company counts more than 8,000 sports and health faci\u00adli\u00adties among its custo\u00admers and offers inno\u00adva\u00adtive all-in-one soft\u00adware and services for fitness chains, fran\u00adchise systems and indi\u00advi\u00addual studios.<\/p>\n
With its product port\u00adfo\u00adlio, which is curr\u00adently available throug\u00adhout Europe, Sport Alli\u00adance enables the effi\u00adci\u00adent manage\u00adment of gyms Sport Alli\u00adance and easy, digi\u00adtal access to sport and exer\u00adcise for members in sports faci\u00adli\u00adties. Over 5.2 million gym members use the app solu\u00adti\u00adons provi\u00added by Sport Alli\u00adance to gain easy and digi\u00adtal access to sports facilities.<\/p>\n
Sport Alli\u00adance\u2019s core product is the \u201cMagicline\u201d manage\u00adment soft\u00adware. It is not only the market leader among ERP soft\u00adware systems in the fitness indus\u00adtry in German-spea\u00adking count\u00adries \u2014 with its inte\u00adgra\u00adted core brands for finan\u00adcial services and member apps, Magicline has become the stan\u00addard for many sports provi\u00adders over the years. Its most renow\u00adned custo\u00admers include the RSG Group (McFit, John Reed, Gold\u2019s Gym), clever fit and Bodystreet.<\/p>\n
\u201cI am extre\u00admely proud of the great perfor\u00admance of the Sport Alli\u00adance team and very plea\u00adsed about the trust that PSG has placed in us. It proves once again that our products and services offer precis\u00adely the solu\u00adti\u00adons that the market needs and that we are making an important contri\u00adbu\u00adtion to the digi\u00adta\u00adliza\u00adtion of the fitness indus\u00adtry,\u201d says Daniel Hanelt, CEO of Sport Alli\u00adance<\/strong>. \u201cPSG\u2019s invest\u00adment once again encou\u00adra\u00adges us to conti\u00adnue our success story inter\u00adna\u00adtio\u00adnally beyond the German-spea\u00adking region. I am looking forward to the exci\u00adting future that lies ahead of us.\u201d<\/p>\n \u201cSince we ente\u00adred into the part\u00adner\u00adship with Sport Alli\u00adance just over two years ago, we have expe\u00adri\u00aden\u00adced an incre\u00addi\u00adble curve of success. The company has since further expan\u00added its offe\u00adring and driven forward the digi\u00adta\u00adliza\u00adtion of sports venues in Europe,\u201d says Edward Hughes, Mana\u00adging Direc\u00adtor at PSG. \u201cWe are deligh\u00adted to deepen our commit\u00adment to Sport Alli\u00adance and look forward to seeing what the strong team will achieve next.\u201d<\/p>\n About Sport Alliance<\/b><\/p>\n Sport Alli\u00adance GmbH, based in Hamburg, specia\u00adli\u00adzes in soft\u00adware solu\u00adti\u00adons for effi\u00adci\u00adent studio manage\u00adment and finan\u00adcial services in the fitness indus\u00adtry. The group of compa\u00adnies has over 8,000 custo\u00admers, inclu\u00adding FitX, RSG Group (McFIT, Gold\u2019s Gym, John Reed), clever fit and Body\u00ads\u00adtreet. With \u201cMagicline\u201d, Sport Alli\u00adance offers Euro\u00adpe\u2019s leading manage\u00adment ERP solu\u00adtion for the fitness indus\u00adtry, helping gym opera\u00adtors to opti\u00admize and digi\u00adta\u00adlize their faci\u00adli\u00adties. In addi\u00adtion to Magicline, the company\u2019s port\u00adfo\u00adlio also includes Finion \u2014 with Finion Capi\u00adtal and Finion Fair\u00adPay \u2014 a provi\u00adder of finan\u00adcial services that supports studio opera\u00adtors with the manage\u00adment of member\u00adship fees through to debt coll\u00adec\u00adtion. www.sportalliance.com<\/p>\n About PSG Equity<\/b><\/p>\n PSG Equity (\u201cPSG\u201d) is a growth equity firm that part\u00adners with soft\u00adware and tech\u00adno\u00adlogy-enab\u00adled services compa\u00adnies to help them trans\u00adform and grow, capi\u00adta\u00adlize on stra\u00adte\u00adgic oppor\u00adtu\u00adni\u00adties and build strong teams. PSG has supported more than 130 plat\u00adform compa\u00adnies and faci\u00adli\u00adta\u00adted over 470 add-on acqui\u00adsi\u00adti\u00adons to date. The company brings exten\u00adsive invest\u00adment expe\u00adri\u00adence, deep exper\u00adtise in soft\u00adware and tech\u00adno\u00adlogy and a strong commit\u00adment to working with manage\u00adment teams to the part\u00adner\u00adships. Foun\u00added in 2014, PSG has offices in Boston, Kansas City, London, Madrid, Paris and Tel Aviv. www.psgequity.com<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Hamburg \u2014 Sport Alli\u00adance, a leading soft\u00adware company in the fitness indus\u00adtry based in Hamburg, Germany, announ\u00adces a further invest\u00adment of USD 100 million from leading equity growth firm PSG Equity (\u201cPSG\u201d). PSG alre\u00adady supported the Hamburg-based soft\u00adware company with USD 65 million in 2021. No further finan\u00adcial details were disc\u00adlo\u00adsed. Sport Alli\u00adance has set [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1366],"tags":[],"class_list":["post-50020","post","type-post","status-publish","format-standard","hentry","category-news-en"],"yoast_head":"\n