Berlin \u2014 Miss Sophie sells to Wilde\u00adGroup. Miss Sophie has writ\u00adten an impres\u00adsive success story in 8 years, estab\u00adli\u00adshing itself as a direct-to-consu\u00admer pioneer in the beauty market. Sophie K\u00fchn (photo, \u00a9 Miss Sophie) foun\u00added the company in Berlin in 2014, without inves\u00adtors (\u201cboot\u00adstrap\u00adped\u201d) she scaled the company to an eight-figure turno\u00adver and counts almost one million custo\u00admers. Miss Sophie ranks first among the fastest growing online compa\u00adnies in the beauty sector in Germany (Digi\u00adtal 100 by similarweb).<\/p>\n
During her semes\u00adter abroad in France, the busi\u00adness student came up with the idea for the nail foils. Since nail polish quickly peeled off her nails on the beach, she looked for an alter\u00adna\u00adtive \u2014 and found it. Sophie star\u00adted her busi\u00adness in her 1\u2011room apart\u00adment and packed the first orders there. In the early days of e\u2011commerce, the brand made a name for itself in the beauty world through nume\u00adrous TV features. Influen\u00adcer marke\u00adting paired with perfor\u00admance marke\u00adting allo\u00adwed the company to grow sustainably.<\/p>\n
The Miss Sophie product range consists of over 400 items: a variety of nail foils, access\u00adories for appli\u00adca\u00adtion and removal, and care products. The beauty products are sold via the company\u2019s own online store and via major beauty plat\u00adforms such as Douglas, Flaconi, QVC, West\u00adwing and Amazon. The nail foils are vegan and animal-free. The long shelf life of 14 days and easy appli\u00adca\u00adtion make the nail foils so popu\u00adlar with consumers.<\/p>\n
Wilde\u00adGroup<\/strong> has been active in the cosme\u00adtics indus\u00adtry for over 30 years, specia\u00adli\u00adzing in high-quality beauty products, services and trai\u00adning. Thanks to Wilde\u00adGroup\u2019s long expe\u00adri\u00adence in the nail sector through its LCN as well as ales\u00adsan\u00addro brands and its opera\u00adtio\u00adnal resour\u00adces, Miss Sophie will be able to expand in its current markets, enter new markets, further deve\u00adlop its B2B busi\u00adness and work on expan\u00adding its product range.<\/p>\n By part\u00adne\u00adring with Wilde\u00adGroup, foun\u00adder Sophie K\u00fchn is taking on a pionee\u00adring role. Because while the number of female foun\u00adders in Germany will rise to 20.3% in 2022 (source: Statista), only 4% of all exits in Europe are \u201cwomen-led\u201d, i.e. have at least one female foun\u00adding member (source: Deal\u00adroom; refers to exits with company valua\u00adtion >$20m).<\/p>\n","protected":false},"excerpt":{"rendered":" Berlin \u2014 Miss Sophie sells to Wilde\u00adGroup. Miss Sophie has writ\u00adten an impres\u00adsive success story in 8 years, estab\u00adli\u00adshing itself as a direct-to-consu\u00ad\u00admer pioneer in the beauty market. Sophie K\u00fchn (photo, \u00a9 Miss Sophie) foun\u00added the company in Berlin in 2014, without inves\u00adtors (\u201cboot\u00adstrap\u00adped\u201d) she scaled the company to an eight-figure turno\u00adver and counts almost [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":48285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366,1369,1371],"tags":[],"class_list":["post-48252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","category-investors","category-deals-en"],"yoast_head":"\n