{"id":48002,"date":"2023-03-01T13:37:13","date_gmt":"2023-03-01T11:37:13","guid":{"rendered":"https:\/\/newserver.fyb.de\/investment-holding-armira-invests-in-factor-eleven-in-hamburg\/"},"modified":"2023-03-01T13:37:13","modified_gmt":"2023-03-01T11:37:13","slug":"investment-holding-armira-invests-in-factor-eleven-in-hamburg","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/investment-holding-armira-invests-in-factor-eleven-in-hamburg\/","title":{"rendered":"Investment holding Armira invests in FACTOR ELEVEN in Hamburg"},"content":{"rendered":"

Munich\/ Hamburg \u2014 Munich-based invest\u00adment holding Armira has bought into German start-up Factor Eleven. Its main share\u00adhol\u00adders are giving up a majo\u00adrity stake in the company. The company was foun\u00added in 2014 by Alex\u00adan\u00adder Anhuth and is based in Hamburg. Previous main share\u00adhol\u00adders and sellers of Factor Eleven are a family holding of the foun\u00adder and CEO, Alex\u00adan\u00adder Anhuth, and a family holding of the entre\u00adpre\u00adneur and inves\u00adtor Werner Dreesbach.<\/p>\n

\n

Factor Eleven says it is a leading tech\u00adno\u00adlogy company that provi\u00addes adver\u00adti\u00adsers with a one-stop soft\u00adware solu\u00adtion for their cross-chan\u00adnel campaigns. Foun\u00added in 2014 by Alex\u00adan\u00adder Anhuth, the company uses proprie\u00adtary algo\u00adrithms and deli\u00advers not only Brand Safety, but also metrics-based and trans\u00adpa\u00adrent billing. FACTOR ELEVEN is conti\u00adnuously deve\u00adlo\u00adping its own tech\u00adno\u00adlogy stack to auto\u00admate and simplify the process from campaign plan\u00adning to billing. Campaigns can be plan\u00adned and booked by all adver\u00adti\u00adsers in both mana\u00adged and self-service (soft\u00adware-as-a-service) mode. At the same time, the plat\u00adform hand\u00adles digi\u00adtal campaigns for over one thousand compa\u00adnies. Custo\u00admers and part\u00adners include well-known compa\u00adnies from the corpo\u00adrate, agency and SME sectors. The company curr\u00adently employs just under 100 people and is active on the Austrian and French markets in addi\u00adtion to the German market. Other inter\u00adna\u00adtio\u00adnal markets will follow.<\/p>\n

The invest\u00adment holding company Armira invests prima\u00adrily in tech\u00adno\u00adlogy compa\u00adnies. It offers closed-end alter\u00adna\u00adtive invest\u00adment funds that acquire equity inte\u00adrests in medium-sized compa\u00adnies in Germany and, where appro\u00adpriate, in Austria and Switz\u00ader\u00adland. The focus is on family busi\u00adnesses and tech\u00adno\u00adlogy. The focus is on the long-term deve\u00adlo\u00adp\u00adment of the companies.<\/p>\n

Advi\u00adsor Armira: R\u00f6dl & Partner
\n<\/strong>
\nDuring the entire tran\u00adsac\u00adtion, Armira was advi\u00adsed by a tran\u00adsac\u00adtion team from R\u00f6dl & Part\u00adner specia\u00adli\u00adzing in finan\u00adcial issues. In addi\u00adtion to conduc\u00adting a finan\u00adcial due dili\u00adgence, the team provi\u00added ongo\u00ading advice on issues rele\u00advant to the purchase price in the share purchase agree\u00adment from the start of the project to signing. Part\u00adner Matthias Zahn<\/strong> was respon\u00adsi\u00adble for the over\u00adall project manage\u00adment. Asso\u00adciate Part\u00adner Michal Wilc\u00adzek was respon\u00adsi\u00adble for the execu\u00adtion on this M&A deal. www.roedl.de.<\/p>\n

Advi\u00adsors to Armira Invest\u00adment Holding: White & Case (London)
\n<\/strong>
\nGareth Eagles (Finance), Marcus Booth (Private Equity), Dr. Matthias Kiese\u00adwet\u00adter (M&A\/Corporate; Hamburg), Emma Foster, Andreas Lischka (Frank\u00adfurt; both Finance), Phil\u00adlip Vava\u00adli\u00addis (Dubai), Hugo Schwarz Leite (both Private Equity), Markus Fischer (Finance; both Frank\u00adfurt), Moritz M\u00fcller-Butt\u00admann (M&A\/Corporate; Hamburg); Asso\u00adcia\u00adtes: Oliver Trot\u00adman, Jacob Heath (both Finance), Adnan Bekdur (all London), Thomas Jacques (both Private Equity), Tigran Saak\u00adyan (both Dubai), Moritz Schnei\u00adder, Dr. Nico Frehse, Thors\u00adten Eggert (all Corporate\/M&A; all Hamburg)
\nTaxess (Frank\u00adfurt): Gerald Thomas (tax law) \u2014 known from the market<\/p>\n

Advi\u00adsor Factor Eleven: CMS Hasche Sigle (Munich)
\n<\/strong>
\nStefan-Ulrich M\u00fcller, Dr. Jessica Mohaupt-Schnei\u00adder, Photo<\/strong> (\u00a9 CMS) (both lead)
\nDr. Jacob Siebert (all Corporate\/Private Equity), J\u00f6rg Schr\u00adade (Tax Law), Dr. Markus Kaulartz (IT\/Data Protec\u00adtion), Stefan L\u00fcft (IP), Dr. Bene\u00addikt Forsch\u00adner (Labor Law), Dr. Andr\u00e9 Frische\u00admeier (Banking and Finance Law), Stefan Lehr (Anti\u00adtrust Law), Dr. Stefan H\u00f6\u00df (Real Estate Law\/Public Law), Dr. Chris\u00adtoph K\u00fcster (Corporate\/Private Equity), Dr. Chris\u00adtoph Ceele (Labor Law); Asso\u00adcia\u00adtes: Tobias Kalski, Sebas\u00adtian Hummel, Marie\u00adlouise Emmer, Matthias Unger, Dr. Chris\u00adtian Seebur\u00adger (all Corporate\/Private Equity), Eduard Kosavtsev (Tax Law), Dr. Felix Glocker, Katha\u00adrina Hirzle (both IT\/Data Protec\u00adtion), Annika Linde\u00admann (IP), Sarah Sch\u00e4\u00adfer (Labor Law), Hatice Akyel (Banking and Finance Law)<\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Munich\/ Hamburg \u2014 Munich-based invest\u00adment holding Armira has bought into German start-up Factor Eleven. Its main share\u00adhol\u00adders are giving up a majo\u00adrity stake in the company. The company was foun\u00added in 2014 by Alex\u00adan\u00adder Anhuth and is based in Hamburg. Previous main share\u00adhol\u00adders and sellers of Factor Eleven are a family holding of the founder [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":48000,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1365,1366,1367,1368,1369,1372],"tags":[],"class_list":["post-48002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-private-equity-en","category-news-en","category-lawyers-tax-advisors-auditors-en","category-lawyers-tax-consultants-auditors","category-investors","category-consultant","news-category-deals-news-en"],"yoast_head":"\nInvestment holding Armira invests in FACTOR ELEVEN in Hamburg - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/investment-holding-armira-invests-in-factor-eleven-in-hamburg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investment holding Armira invests in FACTOR ELEVEN in Hamburg - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Munich\/ Hamburg \u2014 Munich-based invest\u00adment holding Armira has bought into German start-up Factor Eleven. 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