D\u00fcssel\u00addorf, Germany \u2014 Main Capi\u00adtal Part\u00adners has successfully comple\u00adted the stra\u00adte\u00adgic sale of arte\u00adgic, a specia\u00adlist in marke\u00adting auto\u00adma\u00adtion soft\u00adware, to marke\u00adting tech\u00adno\u00adlogy provi\u00adder UNITED Marke\u00adting Tech\u00adno\u00adlo\u00adgies (\u201cUNITED\u201d), a DuMont Media Group company. The sale marks the third successful company sale by Main Capi\u00adtal Part\u00adners in 2022.<\/p>\n
The acqui\u00adsi\u00adtion by UNITED repres\u00adents another successful exit for Main Capi\u00adtal Part\u00adners. With this acqui\u00adsi\u00adtion, UNITED is further expan\u00adding its posi\u00adtion in the field of marke\u00adting tech\u00adno\u00adlogy. arte\u00adgic\u2019s marke\u00adting auto\u00adma\u00adtion solu\u00adti\u00adons comple\u00adment UNITE\u00adD\u2019s current marke\u00adting tech\u00adno\u00adlogy port\u00adfo\u00adlio, which includes a cloud-based plat\u00adform for social media manage\u00adment and an omnich\u00adan\u00adnel content platform.<\/p>\n
arte\u00adgic, head\u00adquar\u00adte\u00adred in Bonn, Germany, was foun\u00added in 2005. Since then, arte\u00adgic has become a leading Euro\u00adpean provi\u00adder of cross-chan\u00adnel, SaaS-based marke\u00adting auto\u00adma\u00adtion solu\u00adti\u00adons and digi\u00adtal CRM. arte\u00adgic offers its custo\u00admers a strong service package for the concep\u00adtion, imple\u00admen\u00adta\u00adtion and auto\u00adma\u00adtion of indi\u00advi\u00addual marke\u00adting campaigns. These solu\u00adti\u00adons enable first-class digi\u00adtal dialog marke\u00adting via e\u2011mail and mobile.<\/p>\n
The merger will enable UNITED and arte\u00adgic to jointly acce\u00adle\u00adrate their growth trajec\u00adtory in the field of marke\u00adting tech\u00adno\u00adlogy. The part\u00adner\u00adship also combi\u00adnes DuMon\u00adt\u2019s resour\u00adces and expe\u00adri\u00adence in media and marke\u00adting with arte\u00adgic\u2019s inno\u00adva\u00adtive soft\u00adware solution.<\/p>\n
Main Capi\u00adtal inves\u00adted in arte\u00adgic in 2016 and has since supported the company on its orga\u00adnic growth path. The focus was the trans\u00adfor\u00adma\u00adtion from a tran\u00adsac\u00adtion-driven busi\u00adness model to a highly scalable and fast-growing SaaS model. Working with Main Capi\u00adtal, arte\u00adgic has nearly tripled its SaaS reve\u00adnue and increased its SaaS growth rate from a low single-digit percen\u00adtage to over 33% in 2022\/23.<\/p>\n
Chris\u00adtian Fried\u00adrichs, Mana\u00adging Direc\u00adtor of UNITED by DuMont,<\/strong> commen\u00adted: \u201cUNITED is taking a stra\u00adte\u00adgi\u00adcally important step with the acqui\u00adsi\u00adtion of arte\u00adgic. We look forward to working with arte\u00adgic\u2019s manage\u00adment team and lever\u00adaging our shared synergies.\u201d<\/p>\n Stefan von Lieven, Mana\u00adging Direc\u00adtor of arte\u00adgic<\/strong>, commen\u00adted: \u201cIn UNITED, we have found a strong part\u00adner that has built up in-depth know\u00adledge in the field of marke\u00adting tech\u00adno\u00adlogy throug\u00adhout its corpo\u00adrate history. As a group, we can offer our custo\u00admers a broa\u00adder range of comple\u00admen\u00adtary solu\u00adti\u00adons in this area. We are very proud of this part\u00adner\u00adship and would like to thank Main Capi\u00adtal Part\u00adners for their stra\u00adte\u00adgic support and exper\u00adtise over the past years.\u201d<\/p>\n Sven van Berge Henegou\u00adwen, Part\u00adner at Main Capi\u00adtal Part\u00adners<\/strong>, commen\u00adted: \u201cWe congra\u00adtu\u00adlate arte\u00adgic and UNITED on this successful part\u00adner\u00adship. The company has under\u00adgone an impres\u00adsive busi\u00adness model trans\u00adfor\u00adma\u00adtion that has resul\u00adted in SaaS growth rates of over 33%. We believe arte\u00adgic has found a strong part\u00adner in UNITED for the next phase of growth.\u201d<\/p>\n UNITED Marke\u00adting Tech\u00adno\u00adlo\u00adgies by DuMont \u2014 www.united-mt.com arte\u00adgic \u2014 www.artegic.com\/de<\/strong> Main Capi\u00adtal Partners<\/strong><\/p>\n Main Capi\u00adtal Part\u00adners is a leading soft\u00adware inves\u00adtor in the Bene\u00adlux, DACH region and the Nordic count\u00adries. Main has nearly 20 years of expe\u00adri\u00adence in streng\u00adthening soft\u00adware compa\u00adnies and works closely with the manage\u00adment teams of its port\u00adfo\u00adlio compa\u00adnies as a stra\u00adte\u00adgic part\u00adner to realize sustainable growth and build excel\u00adlent soft\u00adware groups. Main employs over 55 people and has offices in The Hague, Stock\u00adholm, D\u00fcssel\u00addorf, Antwerp and the USA (Boston). As of Octo\u00adber 2021, Main has over \u20ac2.2 billion in assets under manage\u00adment. Main has inves\u00adted in more than 150 soft\u00adware compa\u00adnies to date. These compa\u00adnies have crea\u00adted jobs for about 9000 employees.<\/p>\n","protected":false},"excerpt":{"rendered":" D\u00fcssel\u00addorf, Germany \u2014 Main Capi\u00adtal Part\u00adners has successfully comple\u00adted the stra\u00adte\u00adgic sale of arte\u00adgic, a specia\u00adlist in marke\u00adting auto\u00adma\u00adtion soft\u00adware, to marke\u00adting tech\u00adno\u00adlogy provi\u00adder UNITED Marke\u00adting Tech\u00adno\u00adlo\u00adgies (\u201cUNITED\u201d), a DuMont Media Group company. The sale marks the third successful company sale by Main Capi\u00adtal Part\u00adners in 2022. The acqui\u00adsi\u00adtion by UNITED repres\u00adents another successful exit for [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":46260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1365,1369],"tags":[],"class_list":["post-46263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-equity-en","category-investors","news-category-deals-news-en"],"yoast_head":"\n
\n<\/strong>
\nUNITED Marke\u00adting Tech\u00adno\u00adlo\u00adgies by DuMont compri\u00adses all of DuMon\u00adt\u2019s invest\u00adments, which were bund\u00adled for the first time in 2017 in its own Marke\u00adting Tech\u00adno\u00adlogy busi\u00adness unit. Today, the UNITED group includes the compa\u00adnies face\u00adlift (100 percent), censhare (100 percent), quintly (100 percent) and arte\u00adgic (75.1 percent) \u2014 all with a focus on scalable soft\u00adware-as-a-service busi\u00adness models in the MarTech context. Curr\u00adently, 470 employees work at a total of seven loca\u00adti\u00adons world\u00adwide for UNITED Marke\u00adting Tech\u00adno\u00adlo\u00adgies, which combi\u00adnes the advan\u00adta\u00adges of large holists and a large number of small specia\u00adlists. The port\u00adfo\u00adlio and size of the UNITED compa\u00adnies thus give DuMont a unique posi\u00adtio\u00adning in the global MarTech land\u00adscape. UNITED Marke\u00adting Tech\u00adno\u00adlo\u00adgies is a 100 percent subsi\u00addiary of the family-owned company DuMont.<\/p>\n
\narte\u00adgic was foun\u00added in 2005 and employs over 70 people. The company offers SaaS marke\u00adting auto\u00adma\u00adtion solu\u00adti\u00adons that enable custo\u00admers to deve\u00adlop and auto\u00admate complex digi\u00adtal campaigns in real time. The custo\u00admer base includes Payback, BMW, DHL, Ameri\u00adcan Express and a total of one third of the German DAX companies.<\/p>\n