Hamburg \u2014 A private equity fund initia\u00adted by Hamburg-based family office Lennertz & Co. is acqui\u00adring a mino\u00adrity stake in Super\u00adVista AG, which opera\u00adtes in Germany under the \u201cbrillen.de\u201d brand. Lennertz & Co. and some of Super\u00adVista\u2019s foun\u00adders and employees are parti\u00adci\u00adpa\u00adting in the current finan\u00adcing round in the double-digit million range.<\/p>\n
With its unique digi\u00adtal concept, the Bran\u00adden\u00adburg-based company combi\u00adnes the cost effi\u00adci\u00adency of an online provi\u00adder with the neces\u00adsary custo\u00admer service of tradi\u00adtio\u00adnal opti\u00adci\u00adans\u2019 stores. This enables the part\u00adner opti\u00adci\u00adans in the network to hold their own against the compe\u00adti\u00adtion from the large opti\u00adcal chain stores and online-only providers.<\/p>\n
The Super\u00adVista concept is based on a close inte\u00adgra\u00adtion of online and offline, which builds on strong custo\u00admer acqui\u00adsi\u00adtion through online marke\u00adting with the grea\u00adtest possi\u00adble digi\u00adta\u00adliza\u00adtion, start\u00ading with the offer of glas\u00adses, through their produc\u00adtion to the hando\u00adver to the custo\u00admer on site. Inter\u00adme\u00addiary costs are elimi\u00adna\u00adted enti\u00adrely. Mean\u00adwhile, the network of part\u00adner opti\u00adci\u00adans covers 7 count\u00adries with more than 1,700 stores inclu\u00adding the company\u2019s own stores. The turno\u00adver of the Super\u00adVista Group was recently over EUR 200 million and conti\u00adnues to grow in contrast to the industry.<\/p>\n
\u201cThe Super\u00adVista busi\u00adness model is proof of how disrup\u00adtion works in an indus\u00adtry, in this case in fruitful colla\u00adbo\u00adra\u00adtion with the many part\u00adner opti\u00adci\u00adans on the ground,\u201d says Phil\u00adipp Lennertz, mana\u00adging part\u00adner of Lennertz & Co.<\/strong> \u201cWe are plea\u00adsed to again have the oppor\u00adtu\u00adnity to parti\u00adci\u00adpate in this great growth story in the current round of funding.\u201d Lennertz & Co. had alre\u00adady held a stake in Super\u00adVista AG in an earlier phase and had sold its shares to the US invest\u00adment firm TCV, Super\u00adVista\u2019s current anchor inves\u00adtor, in 2016.<\/p>\n Matthias Kamp\u00adpe\u00adter, foun\u00adder of brillen.de: \u201cOur unique busi\u00adness model and posi\u00adtio\u00adning as a discoun\u00adter in the ophthal\u00admic optics indus\u00adtry has proven to be a successful concept for diffe\u00adren\u00adtia\u00adting oursel\u00adves from the major compe\u00adti\u00adtors for 10 years now. The current capi\u00adtal increase enables us to further expand our network of part\u00adner opti\u00adci\u00adans and our own stores throug\u00adhout Europe.\u201d<\/p>\n About Lennertz & Co. Lennertz & Co. also has a large number of autho\u00adriza\u00adtion certi\u00adfi\u00adca\u00adtes from the German Fede\u00adral Finan\u00adcial Super\u00advi\u00adsory Autho\u00adrity (BaFin) and is thus subject to nume\u00adrous quali\u00adta\u00adtive and quan\u00adti\u00adta\u00adtive requi\u00adre\u00adments of both BaFin and the Deut\u00adsche Bundesbank. About brillen.de Hamburg \u2014 A private equity fund initia\u00adted by Hamburg-based family office Lennertz & Co. is acqui\u00adring a mino\u00adrity stake in Super\u00adVista AG, which opera\u00adtes in Germany under the \u201cbrillen.de\u201d brand. Lennertz & Co. and some of Super\u00adVista\u2019s foun\u00adders and employees are parti\u00adci\u00adpa\u00adting in the current finan\u00adcing round in the double-digit million range. With its unique [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":45940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1365,1366,1369,1375],"tags":[],"class_list":["post-45944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-private-equity-en","category-news-en","category-investors","category-family-offices-en"],"yoast_head":"\n
\n<\/strong>
\nAs an entre\u00adpre\u00adneu\u00adrial and owner-mana\u00adged family office, Lennertz & Co. is exclu\u00adsi\u00advely focu\u00adsed on the success of its clients\u2019 invest\u00adments. The invest\u00adment recom\u00admen\u00adda\u00adti\u00adons are in line with the perso\u00adnal prefe\u00adrence of the clients. They bene\u00adfit from the inde\u00adpen\u00addence of Lennertz & Co. and the exclu\u00adsi\u00advity of the invest\u00adment opportunities.<\/p>\n
\nLennertz & Co. shares its clients\u2019 demand for fast, profound and secure decis\u00adi\u00adons. In order to thoroughly examine the emer\u00adging oppor\u00adtu\u00adni\u00adties in the venture and growth capi\u00adtal, private equity and block\u00adchain segments for its clients, Lennertz & Co. has a compe\u00adtent team at its dispo\u00adsal that can look back on deca\u00addes of expe\u00adri\u00adence. In addi\u00adtion, the advi\u00adsory board consists of renow\u00adned indus\u00adtry, venture capi\u00adtal and private equity experts such as Prof. Dr. Hein\u00adrich von Pierer, Prof. Dr. Klaus Wuche\u00adrer, Stefan Theis, Daniel Thung, Daniel Milleg and Florian Heinemann.<\/p>\n
\n<\/strong>
\nbrillen.de is the German brand of the inter\u00adna\u00adtio\u00adnal omnich\u00adan\u00adnel company Super\u00adVista AG, which is known for the produc\u00adtion and sale of progres\u00adsive and single vision glas\u00adses in high quality at low prices. The company star\u00adted in Germany in 2012 with 12 employees, a few part\u00adner opti\u00adci\u00adans and sales of less than EUR 1 million. Today, more than 1,300 company-owned employees work for the hybrid opti\u00adcian in more than 1,700 affi\u00adlia\u00adted or company-owned opti\u00adcal stores in curr\u00adently seven count\u00adries with sales of more than EUR 200 million (2021). The largest markets are Spain and Italy, ahead of Poland and the United Kingdom.<\/p>\n","protected":false},"excerpt":{"rendered":"