{"id":43216,"date":"2020-04-16T16:10:21","date_gmt":"2020-04-16T14:10:21","guid":{"rendered":"https:\/\/newserver.fyb.de\/main-incubator-and-bayern-kapital-invest-in-start-up-scompler\/"},"modified":"2020-04-16T16:10:21","modified_gmt":"2020-04-16T14:10:21","slug":"main-incubator-and-bayern-kapital-invest-in-start-up-scompler","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/main-incubator-and-bayern-kapital-invest-in-start-up-scompler\/","title":{"rendered":"main incubator and Bayern Kapital invest in start-up Scompler"},"content":{"rendered":"

Lands\u00adhut \/ Frank\u00adfurt am Main \/ Munich \u2014 main incu\u00adba\u00adtor<\/strong>, early-stage inves\u00adtor of the Commerz\u00adbank Group, and Bayern Kapi\u00adtal<\/strong>, the venture capi\u00adtal company of the Free State of Bava\u00adria, are taking a seven-figure stake in Scom\u00adpler Tech\u00adno\u00adlo\u00adgies<\/strong> GmbH as part of a seed finan\u00adcing round. The Software-as-a-Service(SaaS) solu\u00adtion from the Munich-based company covers all stra\u00adte\u00adgic content manage\u00adment (SCOM) proces\u00adses and brings toge\u00adther all corpo\u00adrate commu\u00adni\u00adca\u00adti\u00adons and marke\u00adting content on a clearly struc\u00adtu\u00adred plat\u00adform. Scom\u00adpler is inves\u00adt\u00ading the funds from the finan\u00adcing round in the further deve\u00adlo\u00adp\u00adment and expan\u00adsion of the range of func\u00adtions of its product.<\/p>\n

In many compa\u00adnies, the areas of marke\u00adting and commu\u00adni\u00adca\u00adtion are beco\u00adming incre\u00adasingly complex and exten\u00adsive as a result of digi\u00adta\u00adliza\u00adtion. Content is usually not crea\u00adted uniformly and across disci\u00adpli\u00adnes, but is distri\u00adbu\u00adted uncoor\u00addi\u00adna\u00adted and without a long-term stra\u00adtegy. The lack of trans\u00adpa\u00adrency and coor\u00addi\u00adna\u00adtion between depart\u00adments leads to dupli\u00adca\u00adtion of effort and addi\u00adtio\u00adnal costs, which ulti\u00adm\u00adately makes commu\u00adni\u00adca\u00adtion compli\u00adca\u00adted and expen\u00adsive. The hoped-for effect of the campaign fails to mate\u00adria\u00adlize. Scom\u00adpler aims to solve precis\u00adely this problem: With the help of the combi\u00adna\u00adtion of soft\u00adware solu\u00adtion and stra\u00adtegy consul\u00adting, content can be orga\u00adni\u00adzed across chan\u00adnels and projects as a struc\u00adtu\u00adred edito\u00adrial and topic plan and subse\u00adquently published.<\/p>\n

With Scom\u00adpler, complex marke\u00adting and commu\u00adni\u00adca\u00adtion campaign compon\u00adents that were previously orga\u00adni\u00adzed in a decen\u00adtra\u00adli\u00adzed manner come toge\u00adther at a single hub, where they can be plan\u00adned and imple\u00admen\u00adted across chan\u00adnels by all parti\u00adci\u00adpants via a common plat\u00adform. While other tools often only work accor\u00adding to a coll\u00adec\u00adtion and check\u00adlist prin\u00adci\u00adple, Scom\u00adpler is the tool to centrally orga\u00adnize content marke\u00adting and social media campaigns, mapping and stra\u00adte\u00adgi\u00adcally coor\u00addi\u00adna\u00adting all invol\u00adved proces\u00adses. The intui\u00adtive tool thus links the indi\u00advi\u00addual depart\u00adments of compa\u00adnies in an inter\u00addi\u00adsci\u00adpli\u00adnary manner: commu\u00adni\u00adca\u00adtion focal points such as public rela\u00adti\u00adons, search engine opti\u00admiza\u00adtion (SEO), online marke\u00adting or social media are control\u00adled from one cock\u00adpit, which ulti\u00adm\u00adately conser\u00adves capa\u00adci\u00adties and resources.<\/p>\n

Scom\u00adpler has alre\u00adady won a large number of well-known custo\u00admers, inclu\u00adding ADAC, BASF, Commerz\u00adbank, Deut\u00adsche Bahn, Merck and Nestl\u00e9. Up to 300 users work there in paral\u00adlel and across projects on theme plans and commu\u00adni\u00adca\u00adtion campaigns. The start-up was foun\u00added in 2018 by Mirko Lange and curr\u00adently employs 30 people. The funds from the finan\u00adcing round will prima\u00adrily be used for the further deve\u00adlo\u00adp\u00adment of the Scom\u00adpler plat\u00adform. Among other things, the inte\u00adgra\u00adtion of func\u00adtions for media moni\u00adto\u00adring and analy\u00adsis of the company\u2019s own content is plan\u00adned. In the long term, for exam\u00adple, natu\u00adral language proces\u00adsing (compu\u00adter-aided content analy\u00adsis) is to be used to iden\u00adtify devia\u00adti\u00adons from defi\u00adned stra\u00adte\u00adgies at an early stage.<\/p>\n

Mirko Lange, Foun\u00adder and CEO of Scom\u00adpler<\/strong>says: \u201cMana\u00adging commu\u00adni\u00adca\u00adtion content across all chan\u00adnels in a way that is appro\u00adpriate for the target group is a very complex task given the incre\u00adasing hete\u00adro\u00adgen\u00adeity and digi\u00adtiza\u00adtion. This is exactly where we come in as a holi\u00adstic soft\u00adware solu\u00adtion. Unlike almost any other plat\u00adform, Scom\u00adpler is able to digi\u00adtally map even complex commu\u00adni\u00adca\u00adtion stra\u00adte\u00adgies and imple\u00adment them across chan\u00adnels. Last year in parti\u00adcu\u00adlar, we were very successful with this. The new finan\u00adcial resour\u00adces will be a great help to us in incor\u00adpo\u00adra\u00adting a whole range of new tech\u00adno\u00adlo\u00adgies and functions.\u201d<\/p>\n

Roman Huber (photo)<\/strong>, Mana\u00adging Direc\u00adtor of Bayern Kapi\u00adtal, says: \u201cIn many compa\u00adnies, commu\u00adni\u00adca\u00adtion and marke\u00adting are at a turning point: The exter\u00adnal presen\u00adta\u00adtion must incre\u00adasingly address the speci\u00adfic needs of their target groups in order to stand out from the compe\u00adti\u00adtion. That\u2019s why we see considera\u00adble market poten\u00adtial in Scom\u00adpler: In the age of digi\u00adta\u00adliza\u00adtion, the young high-tech company is fully hitting the nerve of the times with its sophisti\u00adca\u00adted solu\u00adtion. Inno\u00adva\u00adtive approa\u00adches in a high-growth area ther\u00ade\u00adfore make invest\u00adments in IT compa\u00adnies like Scom\u00adpler parti\u00adcu\u00adlarly inte\u00adres\u00adt\u00ading for Bava\u00adria as a loca\u00adtion of the future.\u201d<\/p>\n

\u201cThe produc\u00adtion of rele\u00advant content is both a bott\u00adlen\u00adeck and a success factor for custo\u00admer-centric commu\u00adni\u00adca\u00adtion. In addi\u00adtion, the ever-incre\u00adasing number of distri\u00adbu\u00adtion chan\u00adnels leads to incre\u00adasing comple\u00adxity and thus to a grea\u00adter need for solu\u00adti\u00adons to deal with this comple\u00adxity. Mirko Lange and his team, through their deca\u00addes of consul\u00adting work, know the many chal\u00adlenges large compa\u00adnies face in the over\u00adar\u00adching topic manage\u00adment in the commu\u00adni\u00adca\u00adtion stra\u00adtegy and have found the right answer with Scom\u00adpler,\u201d explain Moritz Schwarz and Sebas\u00adtian Scheib<\/strong>, respon\u00adsi\u00adble invest\u00adment mana\u00adgers at main incubator.<\/p>\n

About Bayern Kapital<\/strong>
\nBayern Kapi\u00adtal GmbH, based in Lands\u00adhut, was foun\u00added in 1995 as a wholly owned subsi\u00addiary of LfA F\u00f6rder\u00adbank Bayern on the initia\u00adtive of the Bava\u00adrian state govern\u00adment. As the venture capi\u00adtal company of the Free State of Bava\u00adria, Bayern Kapi\u00adtal provi\u00addes equity capi\u00adtal to the foun\u00adders of inno\u00adva\u00adtive high-tech compa\u00adnies and young, inno\u00adva\u00adtive tech\u00adno\u00adlogy compa\u00adnies in Bava\u00adria. Bayern Kapi\u00adtal curr\u00adently mana\u00adges eleven invest\u00adment funds with an invest\u00adment volume of around 385 million euros. To date, Bayern Kapi\u00adtal has inves\u00adted around 310 million euros of venture capi\u00adtal in around 275 inno\u00adva\u00adtive tech\u00adno\u00adlogy-orien\u00adted compa\u00adnies from a wide range of sectors, inclu\u00adding life scien\u00adces, soft\u00adware & IT, mate\u00adri\u00adals & new mate\u00adri\u00adals, nano\u00adtech\u00adno\u00adlogy and envi\u00adron\u00admen\u00adtal tech\u00adno\u00adlogy. As a result, more than 7,500 jobs have been perma\u00adnently crea\u00adted in Bava\u00adria in sustainable companies.
\nwww.bayernkapital.de<\/p>\n

About main incubator<\/strong>
\nmain incu\u00adba\u00adtor is the early-stage inves\u00adtor and rese\u00adarch and deve\u00adlo\u00adp\u00adment unit of Commerz\u00adbank Group. It inves\u00adti\u00adga\u00adtes future tech\u00adno\u00adlo\u00adgies that are rele\u00advant to the economy and society, and promo\u00adtes and deve\u00adlops sustainable solu\u00adti\u00adons. He deve\u00adlops proto\u00adty\u00adpes based on future tech\u00adno\u00adlo\u00adgies such as addi\u00adtive prin\u00adting, arti\u00adfi\u00adcial intel\u00adli\u00adgence, cross reality, Inter\u00adnet of Things, networks, robo\u00adtics and quan\u00adtum compu\u00adting, often in colla\u00adbo\u00adra\u00adtion with part\u00adners from indus\u00adtry and rese\u00adarch. In this way, it actively helps to shape future-proof products, solu\u00adti\u00adons and infra\u00adstruc\u00adtures. Through stra\u00adte\u00adgic invest\u00adments in young tech-driven start\u00adups, the main incu\u00adba\u00adtor supports inno\u00adva\u00adtions at an early stage and makes them acces\u00adsi\u00adble to Commerz\u00adbank and its custo\u00admers. Further\u00admore, the main incu\u00adba\u00adtor promo\u00adtes the tech ecosys\u00adtem through active parti\u00adci\u00adpa\u00adtion in opinion-forming proces\u00adses and commit\u00adtee work as well as through its own events, such as the monthly tech startup event series \u201cBetween the Towers\u201d.<\/p>\n

Main Incu\u00adba\u00adtor GmbH, or main incu\u00adba\u00adtor for short, is a wholly owned subsi\u00addiary of Commerz\u00adbank AG based in Frank\u00adfurt am Main. www.main-incubator.de<\/p>\n","protected":false},"excerpt":{"rendered":"

Lands\u00adhut \/ Frank\u00adfurt am Main \/ Munich \u2014 main incu\u00adba\u00adtor, early-stage inves\u00adtor of the Commerz\u00adbank Group, and Bayern Kapi\u00adtal, the venture capi\u00adtal company of the Free State of Bava\u00adria, are taking a seven-figure stake in Scom\u00adpler Tech\u00adno\u00adlo\u00adgies GmbH as part of a seed finan\u00adcing round. The Software-as-a-Service(SaaS) solu\u00adtion from the Munich-based company covers all strategic [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":43226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1366,1373],"tags":[],"class_list":["post-43216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-news-en","category-venture-capital-en","news-category-venture-capital-news"],"yoast_head":"\nmain incubator and Bayern Kapital invest in start-up Scompler - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/main-incubator-and-bayern-kapital-invest-in-start-up-scompler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"main incubator and Bayern Kapital invest in start-up Scompler - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Lands\u00adhut \/ Frank\u00adfurt am Main \/ Munich \u2014 main incu\u00adba\u00adtor, early-stage inves\u00adtor of the Commerz\u00adbank Group, and Bayern Kapi\u00adtal, the venture capi\u00adtal company of the Free State of Bava\u00adria, are taking a seven-figure stake in Scom\u00adpler Tech\u00adno\u00adlo\u00adgies GmbH as part of a seed finan\u00adcing round. 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