{"id":43156,"date":"2020-01-16T13:16:49","date_gmt":"2020-01-16T11:16:49","guid":{"rendered":"https:\/\/newserver.fyb.de\/smart-adserver-acquires-bertelsmann-subsidiary-liquidm\/"},"modified":"2020-01-16T13:16:49","modified_gmt":"2020-01-16T11:16:49","slug":"smart-adserver-acquires-bertelsmann-subsidiary-liquidm","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/smart-adserver-acquires-bertelsmann-subsidiary-liquidm\/","title":{"rendered":"Smart AdServer acquires Bertelsmann subsidiary LiquidM"},"content":{"rendered":"

Eschborn\/Nuremberg, Janu\u00adary 2020 \u2014 R\u00f6dl & Part\u00adner<\/strong> has advi\u00adsed Smart AdSer\u00adver<\/strong> (Smart), a port\u00adfo\u00adlio company of Cathay Capi\u00adtal on<\/strong> the acqui\u00adsi\u00adtion of the global demand side plat\u00adform Liqu\u00adidM<\/strong>. Prior to its acqui\u00adsi\u00adtion by Smart, Liqu\u00adidM was part of the Bertels\u00admann Group. The current mana\u00adging direc\u00adtors Phil\u00adipp Simon and Thomas Hille will conti\u00adnue to support the Berlin-based company in this capacity.<\/p>\n

With the acqui\u00adsi\u00adtion of Liqu\u00adidM, Smart aims to acce\u00adle\u00adrate its product deve\u00adlo\u00adp\u00adment and ther\u00adeby better align supply and demand. With the help of Liqu\u00adid\u00adM\u2019s sophisti\u00adca\u00adted tech\u00adno\u00adlogy, adver\u00adti\u00adsers and digi\u00adtal publishers will be able to achieve grea\u00adter finan\u00adcial and opera\u00adtio\u00adnal effi\u00adci\u00adency. They are provi\u00added with a bran\u00added and data secure envi\u00adron\u00adment through the provi\u00adsion of deal manage\u00adment, audi\u00adence acti\u00adva\u00adtion and data control. This allows them to further expand their program\u00adma\u00adtic adver\u00adti\u00adsing busi\u00adness with consu\u00admer privacy as a cornerstone.<\/p>\n

About Liqu\u00adidM<\/strong>
\nLiqu\u00adidM is a self-service demand side plat\u00adform (DSP) opera\u00adting world\u00adwide. It enables agen\u00adcies, adver\u00adti\u00adsers and trading desks to achieve their marke\u00adting goals using the power and effi\u00adci\u00adency of program\u00adma\u00adtic adver\u00adti\u00adsing. As a full-stack demand side provi\u00adder, Liqu\u00adidM offers compre\u00adhen\u00adsive campaign manage\u00adment capa\u00adbi\u00adli\u00adties. With a clean and intui\u00adtive user inter\u00adface, Liqu\u00adidM simpli\u00adfies the process of defi\u00adning, scaling, opti\u00admi\u00adzing and editing adver\u00adti\u00adsing campaigns. Foun\u00added in 2013 in Berlin, the company is one of the first DSPs on the market with exten\u00adsive exper\u00adtise in mobile adver\u00adti\u00adsing, a more tech\u00adni\u00adcally complex envi\u00adron\u00adment than desk\u00adtop advertising.<\/p>\n

About Smart<\/strong>
\nSmart is the leading inde\u00adpen\u00addent adver\u00adti\u00adsing mone\u00adtiza\u00adtion plat\u00adform. The fully trans\u00adpa\u00adrent plat\u00adform and the shared inte\u00adrest approach enable premium publishers and brands to receive a fair share of the ad value at any time on their terms. The holi\u00adstic archi\u00adtec\u00adture effi\u00adci\u00adently dove\u00adtails direct and program\u00adma\u00adtic adver\u00adti\u00adsing inven\u00adtory and empowers market\u00aders, publishers and website opera\u00adtors to take complete control of all marke\u00adting chan\u00adnels. Smart works directly with more than 1,000 publishers world\u00adwide. Inter\u00adna\u00adtio\u00adnally, Smart can count Finan\u00adcial Times, Groupe Marie Claire, Trac\u00adFone, Le Figaro, Lebon\u00adcoin, Altice Media Publi\u00adcit\u00e9 and IMGUR among its clients. Global provi\u00addes smart display, video, rich media, and native adver\u00adti\u00adsing for over 50,000 websites and apps. In German-spea\u00adking count\u00adries, Smart works with most of the top AGOF publishers. The company opera\u00adtes twelve offices world\u00adwide and has estab\u00adlished itself as a leading player in buil\u00adding a trans\u00adpa\u00adrent and high-quality ecosystem.<\/p>\n

Consul\u00adtant Smart AdSer\u00adver: R\u00f6dl & Partner
\nJochen Reis, Part\u00adner, Photo<\/strong> (Head of Tran\u00adsac\u00adtion Services), Esch\u00adborn, Over\u00adall Project Manage\u00adment \u2014 Financial
\nSimon Nieder\u00admann, Senior Asso\u00adciate (Tran\u00adsac\u00adtion Services), Esch\u00adborn \u2014 Financial
\nMichael Wiehl, Part\u00adner (Corporate\/M&A), Nurem\u00adberg \u2014 Legal
\nJens Linhardt, Senior Asso\u00adciate (Corporate\/M&A), Nurem\u00adberg \u2014 Legal
\nSebas\u00adtian Dittrich, Senior Asso\u00adciate (Corporate\/M&A), Nurem\u00adberg \u2014 Legal
\nDr. Chris\u00adtoph Kurz\u00adb\u00f6ck, Asso\u00adciate Part\u00adner (Labor Law) \u2014 Legal
\nMarta Wi\u015bniewska, Senior Asso\u00adciate (Corporate\/M&A), Nurem\u00adberg \u2014 Legal
\nJuliane Krafft, Asso\u00adciate (Corporate\/M&A), Nurem\u00adberg \u2014 Legal
\nFlorian Kaiser, Part\u00adner (Tax Law), Nurem\u00adberg \u2014 Tax
\nDr. Ramona Christ, Asso\u00adciate (Tax Law), Nurem\u00adberg \u2014 Tax<\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00f6dl & Part\u00adner advi\u00adsed Smart AdSer\u00adver (Smart), a port\u00adfo\u00adlio company of Cathay Capi\u00adtal on the acqui\u00adsi\u00adtion of the global demand side plat\u00adform LiquidM.<\/p>\n","protected":false},"author":2,"featured_media":43168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366,1371],"tags":[],"class_list":["post-43156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","category-deals-en","news-category-deals-news-en"],"yoast_head":"\nSmart AdServer acquires Bertelsmann subsidiary LiquidM - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/smart-adserver-acquires-bertelsmann-subsidiary-liquidm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart AdServer acquires Bertelsmann subsidiary LiquidM - 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