{"id":42965,"date":"2019-08-09T10:55:13","date_gmt":"2019-08-09T08:55:13","guid":{"rendered":"https:\/\/newserver.fyb.de\/s-ubg-group-invests-in-springlane\/"},"modified":"2019-08-09T10:55:13","modified_gmt":"2019-08-09T08:55:13","slug":"s-ubg-group-invests-in-springlane","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/s-ubg-group-invests-in-springlane\/","title":{"rendered":"S\u2011UBG Group invests in Springlane"},"content":{"rendered":"

Aachen\/D\u00fcsseldorf \u2014 The S\u2011UBG Group<\/strong> invests from its SME fund S\u2011UBG AG in the fully inte\u00adgra\u00adted digi\u00adtal brand manu\u00adfac\u00adtu\u00adrer of cooking and gril\u00adling products Sprin\u00adglane<\/strong> GmbH from D\u00fcsseldorf.<\/p>\n

Since its foun\u00adding seven years ago, Sprin\u00adglane has focu\u00adsed on the trend toward conscious and quality cooking. With high-quality content about cooking, baking and gril\u00adling, the online and social media specia\u00adlist built up a foodie commu\u00adnity that is milli\u00adons strong. The close exch\u00adange in this commu\u00adnity now enables the company to deve\u00adlop tailor-made cooking and gril\u00adling products for its target group. Under the Sprin\u00adglane <\/strong>and Burn\u00adhard<\/strong> brands, Sprin\u00adglane has been offe\u00adring its own products such as ice machi\u00adnes, high-perfor\u00admance blen\u00adders, pots, pans, dishes, pizza ovens, grills and selec\u00adted access\u00adories for two years.<\/p>\n

Change of busi\u00adness model gene\u00adra\u00adtes new growth opportunities<\/strong>
\nUntil the begin\u00adning of 2018, the company opera\u00adted an online retailer with more than 20,000 products from renow\u00adned third-party brands at last count. \u201cOur deep under\u00adstan\u00adding of the indus\u00adtry and custo\u00admers enables us not only to deve\u00adlop our own products and brands, but also to distri\u00adbute them effec\u00adtively and effi\u00adci\u00adently. This is the logi\u00adcal evolu\u00adtion of the busi\u00adness model,\u201d explains foun\u00adder and CEO Marius Fritz\u00adsche. In April 2018, Sprin\u00adglane swit\u00adched comple\u00adtely to its own products; four months later, the lack of sales from third-party brands had alre\u00adady been fully compen\u00adsa\u00adted; in April 2019, the company gene\u00adra\u00adted a profit for the first time. This success not only crea\u00adtes confi\u00addence, but also new oppor\u00adtu\u00adni\u00adties for growth, so that today exis\u00adting share\u00adhol\u00adders and new inves\u00adtors are inves\u00adt\u00ading a total of ten million euros in Sprin\u00adglane. \u201cWe will use the capi\u00adtal to expand new busi\u00adness areas and drive inno\u00adva\u00adtion,\u201d Fritz\u00adsche says.<\/p>\n

No midd\u00adle\u00adman, but full added value<\/strong>
\nSales are made directly to custo\u00admers in a control\u00adled manner via the company\u2019s own web stores and via market\u00adplaces in Germany, Austria, Switz\u00ader\u00adland, Italy, France, Spain, the Nether\u00adlands and the United King\u00addom. Since last year, Sprin\u00adglane has also been running an agency and media busi\u00adness for food manu\u00adfac\u00adtu\u00adr\u00aders who want to build a digi\u00adtal posi\u00adtio\u00adning or streng\u00adthen their reach. Concep\u00adtion, crea\u00adtion, produc\u00adtion and distri\u00adbu\u00adtion are all done from a single source.<\/p>\n

Content instead of marketing<\/strong>
\nWith its new busi\u00adness model, Sprin\u00adglane addres\u00adses the gene\u00adra\u00adtion of digi\u00adtal nati\u00adves and accom\u00adpa\u00adnies them both before and after a purchase. Seve\u00adral million times a day, poten\u00adtial custo\u00admers look at the self-produ\u00adced recipes and cooking instruc\u00adtions online. About half of all users of their own food blog return regularly.<\/p>\n

\u201cSprin\u00adglane has crea\u00adted the basis to grow profi\u00adta\u00adbly in an exci\u00adting market with convin\u00adcing products and the successful trans\u00adfor\u00adma\u00adtion to a direct sales approach with its own products,\u201d said Bern\u00adhard Kugel, CEO of S\u2011UBG Group. \u201cIn addi\u00adtion, we have come to know Marius Fritz\u00adsche as a strong entre\u00adpre\u00adneur who, toge\u00adther with his dyna\u00admic team, is consis\u00adt\u00adently driving the deve\u00adlo\u00adp\u00adment of the busi\u00adness\u201d adds G\u00fcnther Bogen\u00adrie\u00adder, who over\u00adsees the company as an invest\u00adment mana\u00adger on the part of S\u2011UBG.<\/p>\n

About the S\u2011UBG Group<\/strong>
\nThe S\u2011UBG Group, Aachen, has been the leading part\u00adner for over 30 years in the provi\u00adsion of
\nEquity capi\u00adtal for estab\u00adlished medium-sized compa\u00adnies (S\u2011UBG AG) and young, tech\u00adno\u00adlogy-orien\u00adted start-ups (S\u2011VC GmbH) in the econo\u00admic regi\u00adons of Aachen, Krefeld and M\u00f6nchen\u00adglad\u00adbach. S\u2011UBG AG invests in growth sectors; high quality of corpo\u00adrate manage\u00adment is a key invest\u00adment criter\u00adion for the invest\u00adment company. In 1997, the share\u00adhol\u00adder savings banks estab\u00adlished an early-stage fund under S\u2011VC GmbH to finance startups.<\/p>\n

In 2018, toge\u00adther with Spar\u00adkasse Aachen, Kreis\u00adspar\u00adkasse Heins\u00adberg, Stadt\u00adspar\u00adkasse M\u00f6nchen\u00adglad\u00adbach, NRW.BANK and DSA Invest GmbH, Seed Fonds III f\u00fcr die Region Aachen & M\u00f6nchen\u00adglad\u00adbach GmbH & Co. KG was laun\u00adched, provi\u00adding around 21.5 million euros in seed capi\u00adtal for the start-up scene in the region. As the succes\u00adsor to the two fully finan\u00adced seed funds, it stimu\u00adla\u00adtes the deve\u00adlo\u00adp\u00adment of future-orien\u00adted tech\u00adno\u00adlo\u00adgies in the Aachen econo\u00admic region and was exten\u00added to the M\u00f6nchen\u00adglad\u00adbach region in 2018. The S\u2011UBG Group curr\u00adently holds stakes in over 40 compa\u00adnies in the region, giving it a top posi\u00adtion in the Spar\u00adkas\u00adsen-Finanz Group. www.s\u2011ubg.de; www.seedfonds-aachen.de<\/p>\n","protected":false},"excerpt":{"rendered":"

Aachen\/D\u00fcsseldorf \u2014 The S\u2011UBG Group invests from its SME fund S\u2011UBG AG in the fully inte\u00adgra\u00adted digi\u00adtal brand manu\u00adfac\u00adtu\u00adrer of cooking and gril\u00adling products Sprin\u00adglane GmbH from D\u00fcssel\u00addorf. Since its foun\u00adding seven years ago, Sprin\u00adglane has focu\u00adsed on the trend toward conscious and quality cooking. With high-quality content about cooking, baking and gril\u00adling, the online [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":42975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366],"tags":[],"class_list":["post-42965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","news-category-venture-capital-news","news-category-private-equity-news-en"],"yoast_head":"\nS-UBG Group invests in Springlane - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/s-ubg-group-invests-in-springlane\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S-UBG Group invests in Springlane - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Aachen\/D\u00fcsseldorf \u2014 The S\u2011UBG Group invests from its SME fund S\u2011UBG AG in the fully inte\u00adgra\u00adted digi\u00adtal brand manu\u00adfac\u00adtu\u00adrer of cooking and gril\u00adling products Sprin\u00adglane GmbH from D\u00fcsseldorf. Since its foun\u00adding seven years ago, Sprin\u00adglane has focu\u00adsed on the trend toward conscious and quality cooking. 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