{"id":42921,"date":"2019-09-04T12:06:11","date_gmt":"2019-09-04T10:06:11","guid":{"rendered":"https:\/\/newserver.fyb.de\/air-up-secures-7-figure-investment\/"},"modified":"2019-09-04T12:06:11","modified_gmt":"2019-09-04T10:06:11","slug":"air-up-secures-7-figure-investment","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/air-up-secures-7-figure-investment\/","title":{"rendered":"air up secures 7\u2011figure investment"},"content":{"rendered":"<p>Munich -<strong> air up<\/strong> secu\u00adres 7\u2011figure invest\u00adment and successfully enters the market. Sold out in the mean\u00adtime and sales that please inves\u00adtors \u2014 the successful launch in online and retail of<strong> air up<\/strong> \u2018s \u201cscen\u00adted drin\u00adking bottle\u201d was prece\u00added by a <strong>7\u2011figure exten\u00added seed round<\/strong> prepared by the<strong> BayStartUP<\/strong> inves\u00adtor network.  <strong>Stephan Huber<\/strong>, mana\u00adging direc\u00adtor of the Munich-based phar\u00admaceu\u00adti\u00adcal company Denk Pharma, acts as lead inves\u00adtor. The FRe UG of NavVis foun\u00adder <strong>Dr. Felix Reins\u00adha\u00adgen<\/strong> and private inves\u00adtor <strong>Carl-Clau\u00addius Rosen\u00adgar\u00adten<\/strong> also parti\u00adci\u00adpate. The inves\u00adtors from the first finan\u00adcing round,<strong> Ralf D\u00fcmmel, Chris\u00adtoph Miller and Frank Thelen<\/strong>, remain on board. The team had met its lead inves\u00adtor at one of the three BayStartUP Venture Confe\u00adren\u00adces 2019 \u2014 exclu\u00adsive inves\u00adtor panels where selec\u00adted start\u00adups present their solu\u00adti\u00adons. Last year, parti\u00adci\u00adpa\u00adting teams were able to raise a total of more than 30 million euros in capi\u00adtal through the series of events.<\/p>\n<p>With air up\u2019s tech\u00adno\u00adlogy, you perceive flavor even though you\u2019re only drin\u00adking water: the drin\u00adking system can flavor water only via scent. This crea\u00adtes flavor without any other addi\u00adti\u00adves or calo\u00adries. \u201cSome ideas are so obvious and yet no one has yet come up with the idea of pack\u00ada\u00adging taste sensa\u00adtion through retro\u00adna\u00adsal smel\u00adling into an inno\u00adva\u00adtive product,\u201d says Harald Wagner, head of finan\u00adcing coaching at BayStartUP.<\/p>\n<p>The prelude for talks with lead inves\u00adtor Stephan Huber and for his invest\u00adment in the company was one of BayStar\u00adtUP\u2019s Venture Confe\u00adren\u00adces in March 2019: \u201cair up convin\u00adced me with its inno\u00adva\u00adtive product and its strong team. I was parti\u00adcu\u00adlarly impres\u00adsed that the team mana\u00adged to gain access to key play\u00aders in the beverage indus\u00adtry in a very short time. This enab\u00adled it to stra\u00adte\u00adgi\u00adcally place its products with manu\u00adfac\u00adtu\u00adr\u00aders and retail\u00aders \u2014 an outstan\u00adding achie\u00adve\u00adment!\u201d air up intends to invest the newly acqui\u00adred capi\u00adtal in marke\u00adting, company deve\u00adlo\u00adp\u00adment and product deve\u00adlo\u00adp\u00adment in order to make the brand even better known and to retain custo\u00admers in the long term. \u201cIn the next few months, we want to show that air up is accepted by custo\u00admers in the market and that our user promise appeals precis\u00adely to users,\u201d says Fabian Schlang, co-foun\u00adder, food tech\u00adno\u00adlo\u00adgist and nutri\u00adtion expert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Munich \u2014 air up secu\u00adres 7\u2011figure invest\u00adment and successfully enters the market. Sold out in the mean\u00adtime and sales that please inves\u00adtors \u2014 the successful launch in online and retail of air up \u2018s \u201cscen\u00adted drin\u00adking bottle\u201d was prece\u00added by a 7\u2011figure exten\u00added seed round prepared by the BayStartUP inves\u00adtor network. Stephan Huber, mana\u00adging director&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":42936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366],"tags":[],"class_list":["post-42921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","news-category-venture-capital-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>air up secures 7-figure investment - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/air-up-secures-7-figure-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"air up secures 7-figure investment - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Munich - air up secu\u00adres 7\u2011figure invest\u00adment and successfully enters the market. Sold out in the mean\u00adtime and sales that please inves\u00adtors \u2014 the successful launch in online and retail of air up \u2018s \u201cscen\u00adted drin\u00adking bottle\u201d was prece\u00added by a 7\u2011figure exten\u00added seed round prepared by the BayStartUP inves\u00adtor network. 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