{"id":42732,"date":"2019-05-15T12:29:22","date_gmt":"2019-05-15T10:29:22","guid":{"rendered":"https:\/\/newserver.fyb.de\/dpe-exit-mapp-acquires-german-customer-intelligence-market-leader\/"},"modified":"2019-05-15T12:29:22","modified_gmt":"2019-05-15T10:29:22","slug":"dpe-exit-mapp-acquires-german-customer-intelligence-market-leader","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/dpe-exit-mapp-acquires-german-customer-intelligence-market-leader\/","title":{"rendered":"DPE exit: Mapp acquires German customer intelligence market leader"},"content":{"rendered":"<p>Munich \u2014 <strong>DPE Deut\u00adsche Private Equity<\/strong> (DPE) has sold its mino\u00adrity stake in <strong>Webtrekk<\/strong> GmbH to US-based <strong>Mapp Digi\u00adtal US<\/strong>, LLC, San Diego. Mapp is one of the worl\u00add\u2019s largest provi\u00adders of marke\u00adting tech\u00adno\u00adlogy. With now more than 140 employees, Webtrekk has estab\u00adlished itself as one of the market-leading premium custo\u00admer analy\u00adtics plat\u00adforms in Europe since DPE parti\u00adci\u00adpa\u00adted with growth finan\u00adcing in 2014. Webtrekk supports its custo\u00admers in under\u00adstan\u00adding and analy\u00adzing the beha\u00advior of their website and app users across devices and apply\u00ading it speci\u00adfi\u00adcally to marke\u00adting measu\u00adres. Webtrek\u00adk\u2019s custo\u00admers include, for exam\u00adple, ProSiebenSat1 Media AG, Flix\u00adBus, Porsche and ING. The tran\u00adsac\u00adtion is still subject to the usual reser\u00adva\u00adtions \u2014 inclu\u00adding appr\u00adoval by the compe\u00adti\u00adtion authorities.<\/p>\n<p>Mapp provi\u00addes digi\u00adtal marke\u00adting solu\u00adti\u00adons that combine custo\u00admer acqui\u00adsi\u00adtion and reten\u00adtion on a simple plat\u00adform with inte\u00adgra\u00adted cross-chan\u00adnel capa\u00adbi\u00adli\u00adties. Head\u00adquar\u00adte\u00adred in San Diego with global offices in eight count\u00adries, Mapp is a port\u00adfo\u00adlio company of <strong>Marlin Equity Part\u00adners<\/strong>, a global invest\u00adment firm with over $6.7 billion in assets under management.<\/p>\n<p><strong>Advi\u00adsors to Mapp Digi\u00adtal US\/ Marlin Equity Part\u00adners: <\/strong><strong>Heuking K\u00fchn L\u00fcer Wojtek<br>\n<\/strong>A team led by Dr. Marc Scheu\u00adne\u00admann advi\u00adsed U.S. marke\u00adting tech\u00adno\u00adlogy company Mapp Digi\u00adtal US, LLC on its acqui\u00adsi\u00adtion of Webtrekk, the German market leader for marke\u00adting analy\u00adtics and custo\u00admer intel\u00adli\u00adgence. The seller is DPE Deut\u00adsche Private Equity and other co-inves\u00adtors. The tran\u00adsac\u00adtion is expec\u00adted to close in the second quar\u00adter of 2019. The closing of the tran\u00adsac\u00adtion is still subject to appr\u00adoval by the rele\u00advant anti\u00adtrust authorities.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Munich \u2014 DPE Deut\u00adsche Private Equity (DPE) has sold its mino\u00adrity stake in Webtrekk GmbH to US-based Mapp Digi\u00adtal US, LLC, San Diego. Mapp is one of the worl\u00add\u2019s largest provi\u00adders of marke\u00adting tech\u00adno\u00adlogy. With now more than 140 employees, Webtrekk has estab\u00adlished itself as one of the market-leading premium custo\u00admer analy\u00adtics plat\u00adforms in Europe&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":42746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366],"tags":[],"class_list":["post-42732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","news-category-private-equity-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DPE exit: Mapp acquires German customer intelligence market leader - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/dpe-exit-mapp-acquires-german-customer-intelligence-market-leader\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DPE exit: Mapp acquires German customer intelligence market leader - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Munich \u2014 DPE Deut\u00adsche Private Equity (DPE) has sold its mino\u00adrity stake in Webtrekk GmbH to US-based Mapp Digi\u00adtal US, LLC, San Diego. Mapp is one of the worl\u00add\u2019s largest provi\u00adders of marke\u00adting tech\u00adno\u00adlogy. 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