{"id":42730,"date":"2019-05-30T12:36:48","date_gmt":"2019-05-30T10:36:48","guid":{"rendered":"https:\/\/newserver.fyb.de\/berlusconis-mediaset-becomes-new-stakeholder-in-prosiebensat-1\/"},"modified":"2019-05-30T12:36:48","modified_gmt":"2019-05-30T10:36:48","slug":"berlusconis-mediaset-becomes-new-stakeholder-in-prosiebensat-1","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/berlusconis-mediaset-becomes-new-stakeholder-in-prosiebensat-1\/","title":{"rendered":"Berlusconi\u2019s Mediaset becomes new stakeholder in ProSiebenSat.1"},"content":{"rendered":"<p>Munich \u2014 Silvio Berlus\u00adco\u00adni\u2019s <strong>media group Media\u00adset<\/strong> beco\u00admes a new share\u00adhol\u00adder in <strong>ProSiebenSat.1<\/strong>. Munich and the Itali\u00adans describe the purchase of 10 percent as \u201cfriendly\u201d.<\/p>\n<p>The Italian media group Media\u00adset buys 9.6 percent of ProSiebenSat.1 <strong>\u2018<\/strong>s shares. The <strong>block of shares is worth around EUR 330 million<\/strong>. Media\u00adset CEO Pier Silvio Berlus\u00adconi, son of ex-Prime Minis\u00adter Silvio Berlus\u00adconi, announ\u00adced today (Wednes\u00adday) that this is a \u201cfriendly acqui\u00adsi\u00adtion\u201d and \u201ca long-term decis\u00adion aimed at crea\u00adting value with an incre\u00adasingly inter\u00adna\u00adtio\u00adnal&nbsp;focus.\u201d<\/p>\n<p>Group CEO Max Conze, \u201cwelco\u00admes\u201d the invest\u00adment and sees it \u201cas a vote of confi\u00addence in our stra\u00adtegy and team.\u201d Conze\u2019s friendly reac\u00adtion is proba\u00adbly also due to the fact that Media\u00adset does not want to force a restruc\u00adtu\u00adring of ProSiebenSat.1\u2019s manage\u00adment level: \u201cWe value ProSiebenSat.1\u2019s manage\u00adment team,\u201d the Itali\u00adans explai\u00adned. Media\u00adset appre\u00adcia\u00adtes the manage\u00adment team of ProSiebenSat.1, Berlus\u00adconi empha\u00adsi\u00adzed. Since last year, the company from Unter\u00adf\u00f6h\u00adring near Munich has been mana\u00adged by Max Conze, who previously headed the vacuum clea\u00adner manu\u00adfac\u00adtu\u00adrer&nbsp;Dyson.<\/p>\n<p><strong>Media\u00adset entry posi\u00adtive for ProSie\u00adben&nbsp;share<\/strong><br>\nThe share acqui\u00adsi\u00adtion deepens the exis\u00adting part\u00adner\u00adship between the two media groups. Both have been working toge\u00adther in the Euro\u00adpean Media Alli\u00adance (EMA) for five years. ProSie\u00adben is the larger part\u00adner here: While the Germans gene\u00adra\u00adted conso\u00adli\u00adda\u00adted reve\u00adnues of EUR 4.9 billion in 2018, the Itali\u00adans achie\u00adved only EUR 3.4 billion. Both groups are strugg\u00adling with decli\u00adning reve\u00adnues in their core TV adver\u00adti\u00adsing busi\u00adness. \u201cThe aim of the alli\u00adance is to realize econo\u00admies of scale, which are crucial for the future of Euro\u00adpean tele\u00advi\u00adsion,\u201d says Media\u00adset boss Berlus\u00adconi. Howe\u00adver, ProSiebenSat.1 did not respond to a FINANCE inquiry as to which speci\u00adfic econo\u00admies of scale were involved.<\/p>\n<p>On the capi\u00adtal market, howe\u00adver, the Media\u00adset entry is alre\u00adady helping Conze. Since Conze took office exactly one year ago, ProSie\u00adben\u2019s share price has fallen from 25 to 13 euros. Many short-sellers were and are active in the stock. During this time, ProSie\u00adben CFO Jan Kemper, who had star\u00adted out as a beacon of hope, also threw in the towel. Today, howe\u00adver, the stock is up by around 5 percent and is once again trading at more than 15 euros. The Media\u00adset share, on the other hand, slip\u00adped slightly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Munich \u2014 Silvio Berlus\u00adco\u00adni\u2019s media group Media\u00adset beco\u00admes a new share\u00adhol\u00adder in ProSiebenSat.1. Munich and the Itali\u00adans describe the purchase of 10 percent as \u201cfriendly\u201d. The Italian media group Media\u00adset buys 9.6 percent of ProSiebenSat.1 \u2018s shares. The block of shares is worth around EUR 330 million. Media\u00adset CEO Pier Silvio Berlus\u00adconi, son of ex-Prime&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":42744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366],"tags":[],"class_list":["post-42730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","news-category-deals-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Berlusconi&#039;s Mediaset becomes new stakeholder in ProSiebenSat.1 - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/berlusconis-mediaset-becomes-new-stakeholder-in-prosiebensat-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berlusconi&#039;s Mediaset becomes new stakeholder in ProSiebenSat.1 - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Munich \u2014 Silvio Berlus\u00adco\u00adni\u2019s media group Media\u00adset beco\u00admes a new share\u00adhol\u00adder in ProSiebenSat.1. Munich and the Itali\u00adans describe the purchase of 10 percent as \u201cfriendly\u201d. The Italian media group Media\u00adset buys 9.6 percent of ProSiebenSat.1 \u2018s shares. The block of shares is worth around EUR 330 million. 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