{"id":42576,"date":"2019-01-31T18:42:18","date_gmt":"2019-01-31T16:42:18","guid":{"rendered":"https:\/\/newserver.fyb.de\/my-media-group-acquires-majority-stake-in-berlin-based-peak-ace\/"},"modified":"2019-01-31T18:42:18","modified_gmt":"2019-01-31T16:42:18","slug":"my-media-group-acquires-majority-stake-in-berlin-based-peak-ace","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/my-media-group-acquires-majority-stake-in-berlin-based-peak-ace\/","title":{"rendered":"My Media Group acquires majority stake in Berlin-based Peak&nbsp;Ace"},"content":{"rendered":"<p>Paris\/ Berlin \u2014 <strong>My Media Group<\/strong>, the market-leading inde\u00adpen\u00addent consul\u00adting and media agency group from France, has acqui\u00adred a 51 percent stake in <strong>Peak Ace<\/strong> AG. With more than 20 languages in-house, Peak Ace is Germany\u2019s leading inde\u00adpen\u00addent perfor\u00admance marke\u00adting agency.<\/p>\n<p>The invest\u00adment in Peak Ace is a signi\u00adfi\u00adcant stra\u00adte\u00adgic step in My Media Group\u2019s inter\u00adna\u00adtio\u00adna\u00adliza\u00adtion stra\u00adtegy. It enables the Group to imple\u00adment high-perfor\u00admance campaigns and stra\u00adte\u00adgies for its custo\u00admers on a global scale, thus opening up new markets and scaling inter\u00adna\u00adtio\u00adnally. With its perfor\u00admance marke\u00adting exper\u00adtise, Peak Ace comple\u00adments the group\u2019s five compa\u00adnies, each of which offers its own unique digi\u00adtal marke\u00adting solutions:<\/p>\n<p>My Media (direct response TV agency), Eggs (crea\u00adtive agency), Search Fore\u00adsight (SEO agency), GeoVista (local media agency), RoiK (direct response TV agency).<\/p>\n<p><strong>Bastian Grimm, CEO and Direc\u00adtor Orga\u00adnic Search at Peak Ace<\/strong>: \u201cWe are very exci\u00adted to now be a part of My Media Group, a team of extre\u00admely talen\u00adted entre\u00adpre\u00adneurs we hold in high regard, who have succee\u00added in buil\u00adding an outstan\u00adding group of compa\u00adnies. We all share a great passion for deli\u00adve\u00adring the best possi\u00adble results for our custo\u00admers \u2014 in line with our own guiding prin\u00adci\u00adple: Deli\u00adve\u00adring Perfor\u00admance! It\u2019s great to have a part\u00adner with the same ambi\u00adti\u00adons who appre\u00adcia\u00adtes the value of a progres\u00adsive culture like ours. We look forward to our future toge\u00adther and are commit\u00adted to taking Peak Ace to the next level through our partnership.\u201d<\/p>\n<p>Peak Ace AG, foun\u00added in 2007, is an inter\u00adna\u00adtio\u00adnally active perfor\u00admance marke\u00adting agency head\u00adquar\u00adte\u00adred in Berlin. More than 110 employees from over 20 nati\u00adons realize campaigns on a native-spea\u00adker level. With its tech\u00adno\u00adlogy-driven approach, Peak Ace AG offers flexi\u00adble, data-based solu\u00adti\u00adons for all rele\u00advant perfor\u00admance marke\u00adting chan\u00adnels from a single source. In this way, the agency enables its clients to use marke\u00adting spend more effi\u00adci\u00adently to operate more profi\u00adta\u00adbly overall.<\/p>\n<p>Peak Ace\u2019s core busi\u00adness is perfor\u00admance marke\u00adting, which includes paid adver\u00adti\u00adsing (PPC), orga\u00adnic search (SEO) and content marke\u00adting, as well as conver\u00adsion rate opti\u00admiza\u00adtion and digi\u00adtal analy\u00adtics. Their inno\u00adva\u00adtive stra\u00adte\u00adgies and campaigns have been awarded the Euro\u00adpean Search Award seve\u00adral times, inclu\u00adding for the best SEO campaign. In addi\u00adtion, Peak Ace not only won the \u201cBest Use of Data\u201d cate\u00adgory at the Drum Search Awards, but also recei\u00adved the pres\u00adti\u00adgious, cross-cate\u00adgory \u201cGrand Prix\u201d for its excep\u00adtio\u00adnal perfor\u00admance. Peak Ace\u2019s custo\u00admers include inter\u00adna\u00adtio\u00adnally renow\u00adned brands such as Airbnb, SEPHORA, T\u00dcV S\u00fcd, Sch\u00fc\u00adler\u00adhilfe, the OTTO Group and A&amp;O Hotels and Hostels.<\/p>\n<p><strong>About My Media&nbsp;Group<\/strong><br>\nMy Media Group is a media company respon\u00adsi\u00adble for more than 1 billion euros of media budget annu\u00adally for its more than 500 custo\u00admers. A leader in the deve\u00adlo\u00adp\u00adment of media stra\u00adte\u00adgies aimed directly at custo\u00admer acqui\u00adsi\u00adtion, the company is prima\u00adrily active in e\u2011commerce. It can boast a market share of more than 40% among pure play\u00aders and refe\u00adren\u00adces such as Triv\u00adago, Grou\u00adpon, Just Eat or Vistaprint.<\/p>\n<p>With 130 employees, My Media Group has succes\u00adsi\u00advely imple\u00admen\u00adted seve\u00adral acqui\u00adsi\u00adti\u00adons, within which Media\u00adtop, Geo Vista, Libre et Change, Synodi\u00adance and Pygma\u00adlion Media have been successfully inte\u00adgra\u00adted. In just a few years, My Media Group has become a major refe\u00adrence in its market. To acce\u00adle\u00adrate this deve\u00adlo\u00adp\u00adment in France and inter\u00adna\u00adtio\u00adnally, it is rely\u00ading on a stra\u00adtegy based on both orga\u00adnic growth oppor\u00adtu\u00adni\u00adties and an ambi\u00adtious exter\u00adnal growth strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris\/ Berlin \u2014 My Media Group, the market-leading inde\u00adpen\u00addent consul\u00adting and media agency group from France, has acqui\u00adred a 51 percent stake in Peak Ace AG. With more than 20 languages in-house, Peak Ace is Germany\u2019s leading inde\u00adpen\u00addent perfor\u00admance marke\u00adting agency. The invest\u00adment in Peak Ace is a signi\u00adfi\u00adcant stra\u00adte\u00adgic step in My Media Group\u2019s [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":42586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366],"tags":[],"class_list":["post-42576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","news-category-deals-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My Media Group acquires majority stake in Berlin-based Peak Ace - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/my-media-group-acquires-majority-stake-in-berlin-based-peak-ace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Media Group acquires majority stake in Berlin-based Peak Ace - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Paris\/ Berlin \u2014 My Media Group, the market-leading inde\u00adpen\u00addent consul\u00adting and media agency group from France, has acqui\u00adred a 51 percent stake in Peak Ace AG. 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