{"id":42507,"date":"2018-11-28T21:31:09","date_gmt":"2018-11-28T19:31:09","guid":{"rendered":"https:\/\/newserver.fyb.de\/fielmann-invests-millions-in-augmented-reality-provider-fittingbox\/"},"modified":"2018-11-28T21:31:09","modified_gmt":"2018-11-28T19:31:09","slug":"fielmann-invests-millions-in-augmented-reality-provider-fittingbox","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/fielmann-invests-millions-in-augmented-reality-provider-fittingbox\/","title":{"rendered":"Fielmann invests millions in augmented reality provider FittingBox"},"content":{"rendered":"<p>Hamburg \u2014 <strong>Fiel\u00admann Ventures<\/strong> GmbH, a wholly owned subsi\u00addiary of Fiel\u00admann A, has acqui\u00adred around 20 per cent of the shares in <strong>augmen\u00adted reality specia\u00adlist<\/strong> <strong>Fitting\u00adBox<\/strong> S.A. as part of a capi\u00adtal increase. The stra\u00adte\u00adgic invest\u00adment in the French tech\u00adno\u00adlogy company is a consis\u00adtent step in Fiel\u00adman\u00adn\u2019s digi\u00adtiza\u00adtion stra\u00adtegy. The parties have agreed not to disc\u00adlose the exact purchase price.<\/p>\n<p><strong>Marc Fiel\u00admann (photo), Chair\u00adman of the Manage\u00adment Board of Fiel\u00admann AG<\/strong>: \u201cWith 13 patents, Fitting\u00adBox is the world leader in the field of 3D fitting of glas\u00adses and sunglas\u00adses. With this invest\u00adment, we are deepe\u00adning our stra\u00adte\u00adgic coope\u00adra\u00adtion. Toge\u00adther we are working on the online purchase of glas\u00adses in Fiel\u00admann quality. This requi\u00adres inno\u00adva\u00adtive tech\u00adno\u00adlo\u00adgies such&nbsp;as<br>\nthe 3D try-on, but also the milli\u00adme\u00adter-precise 3D fitting of glas\u00adses. This is how Fiel\u00admann is digi\u00adtiz\u00ading the opti\u00adcal indus\u00adtry to the bene\u00adfit of custo\u00admers without compro\u00admi\u00adsing on quality.\u201d<\/p>\n<p><strong>Thomas R\u00fctzel, Mana\u00adging Direc\u00adtor of Fiel\u00admann Ventures<\/strong>  GmbH: \u201cOur invest\u00adment in Fitting\u00adBox is the result of a detailed analy\u00adsis. Fitting\u00adBox has deve\u00adlo\u00adped a 3D fitting tech\u00adno\u00adlogy that is clearly supe\u00adrior to all rele\u00advant alter\u00adna\u00adti\u00adves. This tech\u00adno\u00adlogy is a key compo\u00adnent in the digi\u00adtal plat\u00adform that Fiel\u00admann Ventures is deve\u00adlo\u00adping with part\u00adners for the opti\u00adcal industry.\u201d<\/p>\n<p>Benja\u00admin Hakoun, Mana\u00adging Direc\u00adtor and co-foun\u00adder Fitting\u00adBox S.A.: \u201cWe are thril\u00adled to have Fiel\u00admann, one of the worl\u00add\u2019s leading opti\u00adcal compa\u00adnies, as our stra\u00adte\u00adgic part\u00adner. Thanks to the invest\u00adment, we can deve\u00adlop our tech\u00adno\u00adlogy solu\u00adti\u00adons even faster and open up new sales markets.<br>\nOur two compa\u00adnies are united by a strictly custo\u00admer-orien\u00adted corpo\u00adrate culture. Toge\u00adther, we will further expand Fitting\u00adBox\u2019s posi\u00adtion as the leading tech\u00adno\u00adlogy solu\u00adtion for omnich\u00adan\u00adnel eyewear purcha\u00adsing, accom\u00adpany\u00ading the wearer throug\u00adhout the entire custo\u00admer jour\u00adney, online and in-store. We are very plea\u00adsed to have<strong> Squair Law<\/strong> as our legal advi\u00adsor and <strong>CapM Advi\u00adsors<\/strong> as our finan\u00adcial advi\u00adsor in closing this investment.<br>\nhave supported.\u201d<\/p>\n<p>Ariel Chou\u00adkroun, CTO and co-foun\u00adder Fitting\u00adBox S.A.: \u201cFiel\u00admann has deca\u00addes of expe\u00adri\u00adence, knows the needs of spec\u00adta\u00adcle wearers like no other company. This puts Fitting\u00adBox in a posi\u00adtion to align our tech\u00adno\u00adlogy solu\u00adti\u00adons even better with the wishes of the custo\u00admers. On the one hand, spec\u00adta\u00adcle wearers bene\u00adfit from this, and on the other hand, of course, our custo\u00admers, i.e. retail\u00aders and manu\u00adfac\u00adtu\u00adr\u00aders, also bene\u00adfit. Kreaxi and LBO France remain share\u00adhol\u00adders in Fitting\u00adBox. They have enab\u00adled the growth of our company with their early investments.\u201d<\/p>\n<p>In the next few weeks, Fiel\u00admann will inte\u00adgrate the 3D fitting into the new omnich\u00adan\u00adnel consul\u00adting process<br>\nin the test market Austria, is test\u00ading the solu\u00adtion both in its bran\u00adches and online. The roll\u00adout of the new system in Germany will follow in&nbsp;2019.<\/p>\n<p><strong>About Fiel\u00admann Ventures GmbH<\/strong><br>\nFiel\u00admann Ventures GmbH was foun\u00added in August 2012 as an inde\u00adpen\u00addent subsi\u00addiary of Fiel\u00admann AG based in Hamburg. Fiel\u00admann Ventures deve\u00adlops and promo\u00adtes products, tech\u00adno\u00adlo\u00adgies and sustainable busi\u00adness models for the future of the opti\u00adcal industry.<\/p>\n<p><strong>About Fiel\u00admann&nbsp;AG<\/strong><br>\nFiel\u00admann stands for eyewear fashion at a fair price, opera\u00adtes over 700 bran\u00adches across Europe. 24 million people wear glas\u00adses from Fiel\u00admann; in Germany, the listed family company sells every second pair of glas\u00adses. Fiel\u00admann covers all levels of value crea\u00adtion in optics, is a desi\u00adgner, manu\u00adfac\u00adtu\u00adrer and optician.<\/p>\n<p><strong>About Fitting\u00adBox S.A.<\/strong><br>\nFoun\u00added in 2006, Fitting\u00adBox (www.fittingbox.com) is the worl\u00add\u2019s leading provi\u00adder of augmen\u00adted reality tech\u00adno\u00adlogy such as 3D try-on for eyeglas\u00adses and sunglas\u00adses. The company is head\u00adquar\u00adte\u00adred in Toulouse, France, and also opera\u00adtes a sales company in Miami, USA. Fitting\u00adBox deve\u00adlops inno\u00adva\u00adtive tech\u00adno\u00adlogy solu\u00adti\u00adons and digi\u00adtal content for the opti\u00adcal indus\u00adtry, has the worl\u00add\u2019s largest data\u00adbase of frame photos and 3D models. In the more than 10-year history of the company, Fitting\u00adBox has alre\u00adady recei\u00adved nume\u00adrous awards and prizes in the field of rese\u00adarch and innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hamburg \u2014 Fiel\u00admann Ventures GmbH, a wholly owned subsi\u00addiary of Fiel\u00admann A, has acqui\u00adred around 20 per cent of the shares in augmen\u00adted reality specia\u00adlist Fitting\u00adBox S.A. as part of a capi\u00adtal increase. The stra\u00adte\u00adgic invest\u00adment in the French tech\u00adno\u00adlogy company is a consis\u00adtent step in Fiel\u00adman\u00adn\u2019s digi\u00adtiza\u00adtion stra\u00adtegy. The parties have agreed not&nbsp;to&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":42520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366],"tags":[],"class_list":["post-42507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","news-category-private-equity-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fielmann invests millions in augmented reality provider FittingBox - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/fielmann-invests-millions-in-augmented-reality-provider-fittingbox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fielmann invests millions in augmented reality provider FittingBox - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Hamburg \u2014 Fiel\u00admann Ventures GmbH, a wholly owned subsi\u00addiary of Fiel\u00admann A, has acqui\u00adred around 20 per cent of the shares in augmen\u00adted reality specia\u00adlist Fitting\u00adBox S.A. as part of a capi\u00adtal increase. The stra\u00adte\u00adgic invest\u00adment in the French tech\u00adno\u00adlogy company is a consis\u00adtent step in Fiel\u00adman\u00adn\u2019s digi\u00adtiza\u00adtion stra\u00adtegy. 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The stra\u00adte\u00adgic invest\u00adment in the French tech\u00adno\u00adlogy company is a consis\u00adtent step in Fiel\u00adman\u00adn\u2019s digi\u00adtiza\u00adtion stra\u00adtegy. 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