{"id":42385,"date":"2018-09-06T19:11:15","date_gmt":"2018-09-06T17:11:15","guid":{"rendered":"https:\/\/newserver.fyb.de\/series-b-bayern-kapital-invests-in-veact\/"},"modified":"2018-09-06T19:11:15","modified_gmt":"2018-09-06T17:11:15","slug":"series-b-bayern-kapital-invests-in-veact","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/series-b-bayern-kapital-invests-in-veact\/","title":{"rendered":"Series B: Bayern Kapital invests in&nbsp;VEACT"},"content":{"rendered":"<p>Landshut\/Munich \u2014 The Bava\u00adrian Growth Fund, mana\u00adged by <strong>Bayern Kapi\u00adtal<\/strong>, is inves\u00adt\u00ading in <strong>VEACT<\/strong> GmbH from Munich as part of a Series B finan\u00adcing round. The start-up has deve\u00adlo\u00adped a soft\u00adware-based plat\u00adform that can signi\u00adfi\u00adcantly increase the effi\u00adci\u00adency of marke\u00adting proces\u00adses in the auto\u00admo\u00adtive indus\u00adtry. The mid-seven-figure finan\u00adcing round is led by new lead inves\u00adtor <strong>FIDURA Private Equity Fund<\/strong>. The previous inves\u00adtors <strong>Seven\u00adture, Senovo, Unter\u00adneh\u00admer\u00adTUM <\/strong>and <strong>KfW<\/strong> also parti\u00adci\u00adpa\u00adted in the capi\u00adtal increase. The cont\u00adact between inves\u00adtors and VEACT came about at one of the BayStartUP Venture Confe\u00adren\u00adces, where outstan\u00adding young growth compa\u00adnies meet renow\u00adned venture capi\u00adtal repre\u00adsen\u00adta\u00adti\u00adves, public capi\u00adta\u00adlists and busi\u00adness angels from all over Germany.<\/p>\n<p>Through consis\u00adtent use of data, VEACT signi\u00adfi\u00adcantly increa\u00adses the effi\u00adci\u00adency of marke\u00adting and sales proces\u00adses in the auto\u00admo\u00adtive indus\u00adtry. VEACT uses all rele\u00advant invoice, vehicle and service data from the manu\u00adfac\u00adtu\u00adrer or dealer\u00adship and iden\u00adti\u00adfies the opti\u00admal target group for each marke\u00adting campaign with its self-deve\u00adlo\u00adped custo\u00admer vita\u00adlity analy\u00adsis. Using the VEACT Campaign Mana\u00adger, employees can then launch a suita\u00adble custo\u00admer commu\u00adni\u00adca\u00adtion with a tail\u00ado\u00adred offer. As a result of this data-driven marke\u00adting, campaign sales can be increased by up to 200 percent \u2014 while simul\u00adta\u00adneously redu\u00adcing marke\u00adting&nbsp;costs.<\/p>\n<p>VEACT was foun\u00added in Munich in 2011, has around 70 employees and plans to grow to over 100 employees. The start-up aims to deve\u00adlop new digi\u00adtal products and services for targe\u00adting custo\u00admers and to drive inter\u00adna\u00adtio\u00adna\u00adliza\u00adtion. To this end, VEACT recently opened foreign offices in Vienna and Madrid. VEACT is thus active in the DACH region, the Iberian Penin\u00adsula, France, Great Britain, Italy, and nume\u00adrous count\u00adries in Southe\u00adas\u00adtern Europe.<\/p>\n<p>Bava\u00adria\u2019s Minis\u00adter of Econo\u00admic Affairs Franz-Josef Pschie\u00adrer says: \u201cVEACT has deve\u00adlo\u00adped extra\u00ador\u00addi\u00adna\u00adrily well. I ther\u00ade\u00adfore expressly welcome the fact that the Bava\u00adrian Growth Fund is support\u00ading the further deve\u00adlo\u00adp\u00adment of VEAC\u00adT\u2019s promi\u00adsing tech\u00adno\u00adlogy and helping to conti\u00adnue the start-up\u2019s success story. VEAC\u00adT\u2019s clever combi\u00adna\u00adtion of data analy\u00adsis and arti\u00adfi\u00adcial intel\u00adli\u00adgence has the poten\u00adtial to rede\u00adfine the rela\u00adti\u00adonship between custo\u00admers and compa\u00adnies in the auto\u00admo\u00adtive sector. And that\u2019s what the Bava\u00adrian Growth Fund is all about: accom\u00adpany\u00ading compa\u00adnies with inno\u00adva\u00adtive ideas into the next&nbsp;phase.\u201d<\/p>\n<p><strong>About VEACT<\/strong><br>\nVEACT GmbH deve\u00adlops and distri\u00adbu\u00adtes a soft\u00adware-based plat\u00adform for the digi\u00adta\u00adliza\u00adtion of marke\u00adting proces\u00adses in the auto\u00admo\u00adtive indus\u00adtry. With self-lear\u00adning tech\u00adno\u00adlogy and a broad auto\u00admo\u00adtive know-how, VEACT supports its custo\u00admers in making marke\u00adting and sales proces\u00adses more effi\u00adci\u00adent through data. To do this, VEACT uses all available data sources \u2014 e.g. invoices, service histo\u00adries, satis\u00adfac\u00adtion queries, and campaign data \u2014 and conden\u00adses them into a custo\u00admer profile. The aim is to process this infor\u00adma\u00adtion quali\u00adta\u00adtively in such a way that it can be used to create indi\u00advi\u00addual custo\u00admer profiles and recom\u00admen\u00adda\u00adti\u00adons for action (predic\u00adtive custo\u00admer intel\u00adli\u00adgence). Car dealer\u00adships and manu\u00adfac\u00adtu\u00adr\u00aders bene\u00adfit from lower process costs, impro\u00adved custo\u00admer loyalty and thus higher sales. VEACT curr\u00adently employs around 70 people.<\/p>\n<p><strong>About Bayern Kapital<\/strong><br>\nBayern Kapi\u00adtal GmbH, based in Lands\u00adhut, was foun\u00added in 1995 as a wholly owned subsi\u00addiary of LfA F\u00f6rder\u00adbank Bayern on the initia\u00adtive of the Bava\u00adrian state govern\u00adment. As the venture capi\u00adtal company of the Free State of Bava\u00adria, Bayern Kapi\u00adtal provi\u00addes equity capi\u00adtal to the foun\u00adders of inno\u00adva\u00adtive high-tech compa\u00adnies and young, inno\u00adva\u00adtive tech\u00adno\u00adlogy compa\u00adnies in Bava\u00adria. Bayern Kapi\u00adtal curr\u00adently mana\u00adges eleven invest\u00adment funds with an invest\u00adment volume of around 325 million euros. To date, Bayern Kapi\u00adtal has inves\u00adted around 273 million euros of equity capi\u00adtal in around 260 inno\u00adva\u00adtive tech\u00adno\u00adlogy-orien\u00adted compa\u00adnies from a wide range of sectors, inclu\u00adding life scien\u00adces, soft\u00adware &amp; IT, mate\u00adri\u00adals &amp; new mate\u00adri\u00adals, nano\u00adtech\u00adno\u00adlogy and envi\u00adron\u00admen\u00adtal tech\u00adno\u00adlogy. As a result, more than 5,000 jobs have been perma\u00adnently crea\u00adted in Bava\u00adria in sustainable compa\u00adnies. www.bayernkapital.de<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landshut\/Munich \u2014 The Bava\u00adrian Growth Fund, mana\u00adged by Bayern Kapi\u00adtal, is inves\u00adt\u00ading in VEACT GmbH from Munich as part of a Series B finan\u00adcing round. The start-up has deve\u00adlo\u00adped a soft\u00ad\u00adware-based plat\u00adform that can signi\u00adfi\u00adcantly increase the effi\u00adci\u00adency of marke\u00adting proces\u00adses in the auto\u00admo\u00adtive indus\u00adtry. The mid-seven-figure finan\u00adcing round is led by new lead investor&nbsp;[\u2026]<\/p>\n","protected":false},"author":2,"featured_media":42399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366],"tags":[],"class_list":["post-42385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","news-category-venture-capital-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Series B: Bayern Kapital invests in VEACT - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/series-b-bayern-kapital-invests-in-veact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Series B: Bayern Kapital invests in VEACT - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Landshut\/Munich \u2014 The Bava\u00adrian Growth Fund, mana\u00adged by Bayern Kapi\u00adtal, is inves\u00adt\u00ading in VEACT GmbH from Munich as part of a Series B finan\u00adcing round. The start-up has deve\u00adlo\u00adped a soft\u00adware-based plat\u00adform that can signi\u00adfi\u00adcantly increase the effi\u00adci\u00adency of marke\u00adting proces\u00adses in the auto\u00admo\u00adtive indus\u00adtry. 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