{"id":42362,"date":"2018-08-23T13:15:39","date_gmt":"2018-08-23T11:15:39","guid":{"rendered":"https:\/\/newserver.fyb.de\/united-digital-group-sells-performance-marketing-division-to-omnicom\/"},"modified":"2018-08-23T13:15:39","modified_gmt":"2018-08-23T11:15:39","slug":"united-digital-group-sells-performance-marketing-division-to-omnicom","status":"publish","type":"post","link":"https:\/\/www.fyb.de\/en\/united-digital-group-sells-performance-marketing-division-to-omnicom\/","title":{"rendered":"United Digital Group sells performance marketing division to Omnicom"},"content":{"rendered":"

Frank\u00adfurt am Main \u2014 ALANTRA<\/strong> advi\u00adsed United Digi\u00adtal Group<\/strong> (UDG), a leading German digi\u00adtal marke\u00adting agency, on the sale of its perfor\u00admance marke\u00adting divi\u00adsion (M&PM)<\/strong> to Omni\u00adcom Media Group Germany<\/strong> GmbH. ALAN\u00adTRA\u2019s Frank\u00adfurt team supported UDG toge\u00adther with ALAN\u00adTRA\u2019s US TMT (Tech\u00adno\u00adlogy, Media and Tele\u00adcoms) specia\u00adlists in the imple\u00admen\u00adta\u00adtion of this stra\u00adte\u00adgic decis\u00adion. The tran\u00adsac\u00adtion is still subject to appr\u00adoval by the rele\u00advant compe\u00adti\u00adtion authorities.<\/p>\n

As part of a struc\u00adtu\u00adred sales process, the ALANTRA team presen\u00adted the M&PM divi\u00adsion to the worl\u00add\u2019s leading agency networks and consul\u00adtancies as well as finan\u00adcial inves\u00adtors. The successful dive\u00adst\u00adment unders\u00adcores ALAN\u00adTRA\u2019s exten\u00adsive expe\u00adri\u00adence and exper\u00adtise in the digi\u00adtal agency, digi\u00adtal consul\u00adting and digi\u00adtal marke\u00adting market, which is worth around $300 billion world\u00adwide. This is ALAN\u00adTRA\u2019s third tran\u00adsac\u00adtion in this sector in Germany and the fifte\u00adenth world\u00adwide in the past five years. After the dives\u00adti\u00adture, M&PM will conti\u00adnue to provide perfor\u00admance marke\u00adting services to UDG through a stra\u00adte\u00adgic part\u00adner\u00adship with Omni\u00adcom Media Group.<\/p>\n

Marcus H. Starke, CEO of UDG United Digi\u00adtal Group, said: \u201cWe are deligh\u00adted to have found the ideal new owner for M&PM in Omni\u00adcom Media Group. ALAN\u00adTRA\u2019s inte\u00adgra\u00adted global team has been a valued part\u00adner in this process and has deli\u00advered on each of the objec\u00adti\u00adves we defi\u00adned for this mandate. ALAN\u00adTRA\u2019s deep indus\u00adtry exper\u00adtise, successful posi\u00adtio\u00adning of M&PM, and estab\u00adlished rela\u00adti\u00adonships with poten\u00adtial acqui\u00adrers clearly set them apart from the compe\u00adti\u00adtion. UDG and M&PM\u2019s manage\u00adment are extre\u00admely plea\u00adsed with the outcome of the transaction.\u201d<\/p>\n

UDG\u2019s M&PM divi\u00adsion is one of the last remai\u00adning large and focu\u00adsed perfor\u00admance marke\u00adting provi\u00adders and a premium part\u00adner of Google in Germany. It takes an inte\u00adgra\u00adted approach to compre\u00adhen\u00adsive perfor\u00admance marke\u00adting solu\u00adti\u00adons with a focus on SEO, SEA, affi\u00adliate, social media adver\u00adti\u00adsing and digi\u00adtal analy\u00adtics. M&PM employs more than 150 people at three loca\u00adti\u00adons in Germany.<\/p>\n

About Alan\u00adtra<\/strong>
\nAlan\u00adtra is a global invest\u00adment banking and asset manage\u00adment firm focu\u00adsed on the mid-market segment with offices in Europe, the US, Asia and Latin America.
\nWith over 300 experts, the Invest\u00adment Banking unit provi\u00addes inde\u00adpen\u00addent advice on M&A, corpo\u00adrate finance, loan port\u00adfo\u00adlios and capi\u00adtal market transactions.
\nThe Asset Manage\u00adment unit mana\u00adges assets of around four billion euros in the asset clas\u00adses private equity, active funds, private debt, real estate and wealth management.<\/p>\n

The successful dive\u00adst\u00adment unders\u00adcores ALAN\u00adTRA\u2019s exten\u00adsive expe\u00adri\u00adence in the digi\u00adtal agency, digi\u00adtal consul\u00adting and digi\u00adtal marke\u00adting market, which is worth around $300 billion world\u00adwide. This is ALAN\u00adTRA\u2019s third tran\u00adsac\u00adtion in this sector in Germany and the fifte\u00adenth world\u00adwide in the past five years.<\/p>\n","protected":false},"excerpt":{"rendered":"

Frank\u00adfurt am Main \u2014 ALANTRA advi\u00adsed United Digi\u00adtal Group (UDG), a leading German digi\u00adtal marke\u00adting agency, on the sale of its perfor\u00admance marke\u00adting divi\u00adsion (M&PM) to Omni\u00adcom Media Group Germany GmbH. ALAN\u00adTRA\u2019s Frank\u00adfurt team supported UDG toge\u00adther with ALAN\u00adTRA\u2019s US TMT (Tech\u00adno\u00adlogy, Media and Tele\u00adcoms) specia\u00adlists in the imple\u00admen\u00adta\u00adtion of this stra\u00adte\u00adgic decis\u00adion. The transaction [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":42370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366],"tags":[],"class_list":["post-42362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","news-category-deals-news-en"],"yoast_head":"\nUnited Digital Group sells performance marketing division to Omnicom - FYB Financial Yearbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fyb.de\/en\/united-digital-group-sells-performance-marketing-division-to-omnicom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"United Digital Group sells performance marketing division to Omnicom - FYB Financial Yearbook\" \/>\n<meta property=\"og:description\" content=\"Frank\u00adfurt am Main \u2014 ALANTRA advi\u00adsed United Digi\u00adtal Group (UDG), a leading German digi\u00adtal marke\u00adting agency, on the sale of its perfor\u00admance marke\u00adting divi\u00adsion (M&PM) to Omni\u00adcom Media Group Germany GmbH. ALAN\u00adTRA\u2019s Frank\u00adfurt team supported UDG toge\u00adther with ALAN\u00adTRA\u2019s US TMT (Tech\u00adno\u00adlogy, Media and Tele\u00adcoms) specia\u00adlists in the imple\u00admen\u00adta\u00adtion of this stra\u00adte\u00adgic decis\u00adion. 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