Hano\u00adver \u2014 NORD Holding Unter\u00adneh\u00admens\u00adbe\u00adtei\u00adli\u00adgungs\u00adge\u00adsell\u00adschaft mbH (\u201cNORD Holding\u201d) has sold its shares in the RUF Group (\u201cthe Company\u201d), one of the leading German suppli\u00aders of high-quality uphols\u00adte\u00adred and box-spring beds. The buyer is the invest\u00adment company Water\u00adland Private Equity (\u201cWater\u00adland\u201d). Details of the tran\u00adsac\u00adtion were not disclosed.<\/p>\n
The RUF Group, based in Rastatt (RUF Betten) and Berlin (BRUNO Inte\u00adrior), is a leading supplier of high-quality uphols\u00adte\u00adred and box-spring beds with a history span\u00adning almost 100 years. The company designs and manu\u00adfac\u00adtures uphols\u00adte\u00adred and box-spring beds, mattres\u00adses and access\u00adories, which are sold both in direct eCom\u00admerce trade with its own online store and through statio\u00adnary furni\u00adture stores or online stores of retail\u00aders in Germany and other EU count\u00adries. The products are marke\u00adted under two successful brands RUF Betten and BRUNO, each cove\u00adring diffe\u00adrent custo\u00admer groups and price segments. With its 200 well-trai\u00adned employees, the RUF Group gene\u00adra\u00adted sales of appro\u00adxi\u00adm\u00adately EUR 60 million in 2020.<\/p>\n
NORD Holding iden\u00adti\u00adfied the RUF Group as a compel\u00adling invest\u00adment oppor\u00adtu\u00adnity and acqui\u00adred the company in 2016 as part of a carve-out from the family-run H\u00fcls Group. NORD Holding was able to build on its strong track record as a private equity inves\u00adtor in succes\u00adsion situa\u00adtions and carve-outs.<\/p>\n
In close coope\u00adra\u00adtion with the commit\u00adted manage\u00adment team of the company, important deve\u00adlo\u00adp\u00adment steps of the RUF Group could be initia\u00adted and accom\u00adpa\u00adnied by NORD Holding:
\nEstab\u00adlish a multi-brand stra\u00adtegy to diver\u00adsify custo\u00admer groups and price segments. Expan\u00adsion of the supply chain, Targe\u00adted acqui\u00adsi\u00adtion of the eCom\u00admerce company BRUNO Inte\u00adrior to build a multi-chan\u00adnel stra\u00adtegy. Prio\u00adri\u00adtiza\u00adtion of the digi\u00adtiza\u00adtion of the RUF Group in order to be able to offer digi\u00adtal product support with the product confi\u00adgu\u00adra\u00adtor, among other things, and to better accom\u00adpany the custo\u00admer jour\u00adney. Inter\u00adna\u00adtio\u00adnal expan\u00adsion by exten\u00adding geogra\u00adphi\u00adcal presence and licen\u00adsing in Asian markets.<\/p>\n
Ronald Grott, Member of the Execu\u00adtive Board of NORD Holding<\/strong>: \u201cThanks to support from NORD Holding, we have been able to deve\u00adlop excel\u00adlently in recent years. Toge\u00adther with Water\u00adland, we want to take this deve\u00adlo\u00adp\u00adment to the next level. We are looking forward to the coope\u00adra\u00adtion and new, inno\u00adva\u00adtive ways,\u201d says Heiner Goos\u00adsens, Mana\u00adging Direc\u00adtor of RUF Betten.<\/p>\n \u201cThrough the new part\u00adner\u00adship, we see even more value levers, espe\u00adci\u00adally in the area of D2C, also inter\u00adna\u00adtio\u00adnally. We look forward to further streng\u00adthening the BRUNO and RUF brands toge\u00adther with Water\u00adland in the coming years,\u201d adds Dr. Felix Baer, Mana\u00adging Direc\u00adtor of BRUNO.<\/p>\n \u201cRUF Betten has a broad, loyal custo\u00admer base, an ambi\u00adtious work\u00adforce and expe\u00adri\u00aden\u00adced manage\u00adment. With BRUNO, the group is also excel\u00adlently posi\u00adtio\u00adned in the direct-to-consu\u00admer segment and has been able to steadily gain market share in recent years,\u201d explains Dr. Cars\u00adten Rahlfs, Mana\u00adging Part\u00adner at Water\u00adland. \u201cWe intend to expand this growth path through orga\u00adnic momen\u00adtum and further acqui\u00adsi\u00adti\u00adons in the coming years. We look forward to a successful partnership.\u201d<\/p>\n NORD Holding (repre\u00adsen\u00adted by Ronald Grott and Moritz Stolp) was advi\u00adsed on the tran\u00adsac\u00adtion by IMAP (M&A); CMS (Legal); KPMG (Finan\u00adcial and Tax) and ERM (ESG).<\/p>\n About Water\u00adland<\/strong> Water\u00adland has consis\u00adt\u00adently outper\u00adfor\u00admed with its invest\u00adments since its incep\u00adtion in 1999. The firm ranks fifth globally in the 2020 HEC\/Dow Jones Private Equity Perfor\u00admance Rankings and eighth among global private equity firms in the 2020 Preqin Consis\u00adtent Perfor\u00admers in Global Private Equity & Venture Capi\u00adtal Report. In addi\u00adtion, Real Deals awarded Water\u00adland the title of Pan-Euro\u00adpean House of the Year 2020 at the PE Awards. www.waterland.de<\/p>\n About NORD Holding<\/strong> Hano\u00adver \u2014 NORD Holding Unter\u00adneh\u00admens\u00adbe\u00adtei\u00adli\u00adgungs\u00adge\u00adsell\u00adschaft mbH (\u201cNORD Holding\u201d) has sold its shares in the RUF Group (\u201cthe Company\u201d), one of the leading German suppli\u00aders of high-quality uphols\u00adte\u00adred and box-spring beds. The buyer is the invest\u00adment company Water\u00adland Private Equity (\u201cWater\u00adland\u201d). Details of the tran\u00adsac\u00adtion were not disc\u00adlo\u00adsed. The RUF Group, based in Rastatt (RUF Betten) [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":39244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1366],"tags":[],"class_list":["post-40212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"\n
\n\u201cWe are very proud of the growth and success that RUF Group has achie\u00adved over the last five years. This invest\u00adment is a great exam\u00adple of NORD Holdin\u00adg\u2019s stra\u00adtegy to support high quality compa\u00adnies from the DACH region and manage\u00adment teams to expand inter\u00adna\u00adtio\u00adnally and drive growth through trans\u00adfor\u00adma\u00adtive M&A. We have no doubt that the RUF Group and its nearly 200 employees will conti\u00adnue to deve\u00adlop posi\u00adtively under Water\u00adlan\u00add\u2019s leader\u00adship. We would like to thank them all for their achie\u00adve\u00adments and wish them every success in the future.\u201d<\/p>\n
\nWater\u00adland is an inde\u00adpen\u00addent private equity invest\u00adment firm that helps compa\u00adnies realize their growth plans. With substan\u00adtial finan\u00adcial support and indus\u00adtry exper\u00adtise, Water\u00adland enables its port\u00adfo\u00adlio compa\u00adnies to achieve acce\u00adle\u00adra\u00adted growth both orga\u00adni\u00adcally and through acqui\u00adsi\u00adti\u00adons. Water\u00adland has offices in the Nether\u00adlands (Bussum), Belgium (Antwerp), France (Paris), Germany (Hamburg, Munich), Poland (Warsaw), the UK (London, Manches\u00adter), Ireland (Dublin), Denmark (Copen\u00adha\u00adgen), Spain (Barce\u00adlona) and Switz\u00ader\u00adland (Zurich). Curr\u00adently, over nine billion euros in equity funds are under management.<\/p>\n
\nWith a history of more than 50 years and assets under manage\u00adment of \u20ac 2.5 billion, NORD Holding is one of the leading private equity asset manage\u00adment compa\u00adnies in Germany. The focus is on the invest\u00adment areas of direct invest\u00adments and funds of funds. The focus of the direct busi\u00adness is on the struc\u00adtu\u00adring and finan\u00adcing of corpo\u00adrate succes\u00adsion models, the acqui\u00adsi\u00adtion of group divisions\/subsidiaries and expan\u00adsion finan\u00adcing for medium-sized compa\u00adnies. Unlike most other finan\u00adcial inves\u00adtors who manage funds for a limi\u00adted period of time, NORD Holding opera\u00adtes as a so-called \u201cever\u00adgreen fund\u201d with no time limit and invests off the balance sheet. Curr\u00adently, the company is directly inves\u00adted in more than 15 compa\u00adnies in Germany and other German-spea\u00adking count\u00adries. The other Fund Invest\u00adments busi\u00adness unit targets the small-cap segment of the Euro\u00adpean private equity market and focu\u00adses on primary, secon\u00addary and co-invest\u00adments. In addi\u00adtion, NORD Holding focu\u00adses on buyout mana\u00adgers newly estab\u00adlished in the market, opera\u00adtio\u00adnal invest\u00adment stra\u00adte\u00adgies and regu\u00adlarly acts as an anchor inves\u00adtor. www.nordholding.de<\/p>\n","protected":false},"excerpt":{"rendered":"