Vienna\/ Helsinki \u2014 Round2 Capi\u00adtal, the leading Euro\u00adpean reve\u00adnue-based finance provi\u00adder, is further expan\u00adding its commit\u00adment to the Nordic tech market by inves\u00adt\u00ading a total of EUR 4 million in the Finnish SaaS company Vainu in seve\u00adral tran\u00adches. The invest\u00adment fund, based in Vienna, Berlin and Stock\u00adholm, has alre\u00adady been working with Vainu since 2019 and has provi\u00added both reve\u00adnue-based finance and equity in the current round. With the fresh capi\u00adtal, Vainu was able to trans\u00adform its busi\u00adness, doubling its annual average custo\u00admer value (ACV) while syste\u00adma\u00adti\u00adcally moving away from the small and stan\u00adda\u00adlone custo\u00admer segment.<\/p>\n
Vainu is a leading soft\u00adware-as-a-service (SaaS) provi\u00adder that offers its custo\u00admers an enter\u00adprise infor\u00adma\u00adtion plat\u00adform that enables them to achieve compre\u00adhen\u00adsive sales and marke\u00adting perso\u00adna\u00adliza\u00adtion through real-time enter\u00adprise data.
\nThe Helsinki-based company curr\u00adently employs 130 people and has alre\u00adady part\u00adne\u00adred with Round2 Capi\u00adtal in 2019. The fast-growing Euro\u00adpean invest\u00adment fund, which supports the growth of leading SaaS compa\u00adnies through reve\u00adnue-based finan\u00adcing and selec\u00adtively with equity solu\u00adti\u00adons, has since inves\u00adted a total of \u20ac4 million in Vainu.<\/p>\n
\u201cOver the last three years, we have inves\u00adted a lot of time and effort in buil\u00adding solu\u00adti\u00adons that are needed by mid-market and large custo\u00admers as well as large enter\u00adpri\u00adses. At the end of the day, it comes down to the reach and quality of the data and our ability to deli\u00adver proprie\u00adtary infor\u00adma\u00adtion in a modern way. Some\u00adti\u00admes it\u2019s our native CRM connec\u00adtions, some\u00adti\u00admes it\u2019s our online plat\u00adform, and some\u00adti\u00admes it\u2019s the APIs we need. A good exam\u00adple of our capa\u00adbi\u00adli\u00adties in the enter\u00adprise space is our new Vainu deve\u00adlo\u00adper portal that we are laun\u00adching today,\u201d explains Mikko Honka\u00adnen, one of the co-foun\u00adders of Vainu.<\/p>\n
\u201cVainu plays a criti\u00adcal role in enab\u00adling sales and marke\u00adting teams across Nort\u00adhern Europe to keep their custo\u00admer data up-to-date and ready to use. I am convin\u00adced that the finan\u00adcing struc\u00adture offe\u00adred by Round2 fits very well with the needs of the company and crea\u00adtes a solid basis for the next phase of Vain\u00adu\u2019s deve\u00adlo\u00adp\u00adment,\u201d said Jan Hille\u00adred, Foun\u00adder and Mana\u00adging Part\u00adner of Round2 Capital.<\/p>\n
Fore\u00adcast: 40-fold growth in reve\u00adnue-based financing<\/strong><\/p>\n Sales-based finan\u00adcing has been growing rapidly for years and is regarded as a fast and compa\u00adra\u00adtively simple form of invest\u00adment that enables compa\u00adnies to expand sustain\u00adably without having to dispose of company shares. Accor\u00adding to a recent study by Allied Market Rese\u00adarch, the market for reve\u00adnue-based finan\u00adcing is expec\u00adted to grow 40-fold over the next five years, to more than $40 billion. An important factor for this is that a new market is deve\u00adlo\u00adping in Europe for forms of finan\u00adcing that repre\u00adsent an alter\u00adna\u00adtive to tradi\u00adtio\u00adnal equity. Reve\u00adnue Based Finan\u00adcing is an inno\u00adva\u00adtive form of finan\u00adcing that takes advan\u00adtage of the unique charac\u00adte\u00adristics of soft\u00adware compa\u00adnies, recur\u00adring reve\u00adnue and intan\u00adgi\u00adble assets.<\/p>\n About Vainu About Round2 Capital Vienna\/ Helsinki \u2014 Round2 Capi\u00adtal, the leading Euro\u00adpean reve\u00ad\u00adnue-based finance provi\u00adder, is further expan\u00adding its commit\u00adment to the Nordic tech market by inves\u00adt\u00ading a total of EUR 4 million in the Finnish SaaS company Vainu in seve\u00adral tran\u00adches. The invest\u00adment fund, based in Vienna, Berlin and Stock\u00adholm, has alre\u00adady been working with Vainu since 2019 [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":39120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1366,1369,1381,1389],"tags":[],"class_list":["post-40209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-news-en","category-investors","category-private-debt-mezzanine","category-private-debt-mezzanine-financing-en"],"yoast_head":"\n
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\nVainu is buil\u00adding an enter\u00adprise data plat\u00adform that helps B2B compa\u00adnies perso\u00adna\u00adlize sales and marke\u00adting at scale. The company coll\u00adects and analy\u00adzes a vast amount of struc\u00adtu\u00adred and unstruc\u00adtu\u00adred online infor\u00adma\u00adtion and makes this real-time busi\u00adness insight easily actionable directly within its custo\u00admers\u2019 exis\u00adting systems.
\nHead\u00adquar\u00adte\u00adred in Helsinki, Finland, the company laun\u00adched in 2014 and now helps more than 10,000 sales, marke\u00adting and data profes\u00adsio\u00adnals better under\u00adstand their custo\u00admers and pros\u00adpects and create targe\u00adted busi\u00adness profiles and segments.<\/p>\n
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\nRound2 Capi\u00adtal is a fast growing Euro\u00adpean invest\u00adment company with offices in Vienna, Berlin and Stock\u00adholm. It is a strong part\u00adner for Euro\u00adpean compa\u00adnies with digi\u00adtal and sustainable busi\u00adness models. Head\u00adquar\u00adte\u00adred in Vienna since 2017, Round2 Capi\u00adtal is the pioneer of reve\u00adnue-based finan\u00adcing in Europe. The company is active in seve\u00adral Euro\u00adpean count\u00adries and has a focus on Germany, Switz\u00ader\u00adland, Austria and Scan\u00addi\u00adna\u00advia. To date, Round2 Capi\u00adtal has inves\u00adted in 23 compa\u00adnies. With the invest\u00adment in Vainu, Round2 Capi\u00adtal further expands its market posi\u00adtion in Finland. www.round2cap.com<\/p>\n","protected":false},"excerpt":{"rendered":"