Munich \u2014 With the support of the AUCTUS Group, which recently acqui\u00adred a majo\u00adrity stake in MAI Marke\u00adting Auto\u00adma\u00adtion Intel\u00adli\u00adgence GmbH (\u201cMAI Group\u201d), MAI Group has estab\u00adlished a new holding company consis\u00adting of seven exis\u00adting service compa\u00adnies. POELLATH advi\u00adses digi\u00adtal agen\u00adcies on merger with MAI Group and sale of majo\u00adrity stake to AUCTUS Capital.<\/p>\n
The agen\u00adcies crsd, Digi\u00adtal\u00adbe\u00adra\u00adtung, Hanse CRM, Kamano, Klaro Media, Leonex and media\u00adworx<\/strong> have joined forces for this purpose. Toge\u00adther they form a group with 300 employees at six loca\u00adti\u00adons in Hamburg, Berlin, Colo\u00adgne, Munich, Pader\u00adborn and Vienna. MAI Group\u2019s services range from campaign stra\u00adtegy and concep\u00adtion to crea\u00adtion and bran\u00adding, soft\u00adware deve\u00adlo\u00adp\u00adment and tech\u00adno\u00adlogy imple\u00admen\u00adta\u00adtion. The agency group is headed by Oliver Czok and Klaus-Stephan Wendt, who foun\u00added the adver\u00adti\u00adsing agency deep\u00adblue networks in Hamburg back in 2001 and later sold it to Scholz & Friends.<\/p>\n MAI Group, head\u00adquar\u00adte\u00adred in Hamburg, Germany, is a leading holding company for modern digi\u00adtal and data services in the German-spea\u00adking region, brin\u00adging toge\u00adther the best digi\u00adtal and data service provi\u00adders to help compa\u00adnies opti\u00admize costs and increase reve\u00adnue by acqui\u00adring new custo\u00admers and main\u00adtai\u00adning opti\u00admal custo\u00admer loyalty.<\/p>\n AUCTUS Capi\u00adtal Part\u00adners AG is an inde\u00adpen\u00addent invest\u00adment company foun\u00added by entre\u00adpre\u00adneurs with a fund capi\u00adtal of over EUR 800 million, which curr\u00adently mana\u00adges 47 plat\u00adform invest\u00adments in various sectors of the economy.<\/p>\n POELLATH<\/strong> advi\u00adsed theowners of the digi\u00adtal agen\u00adcies<\/strong> in connec\u00adtion with the sale and a re-invest\u00adment as well as the merger into a holding company with the follo\u00adwing team:<\/p>\n Chris\u00adtian T\u00f6nies, LL.M. Eur. (Part\u00adner, Lead Part\u00adner, M&A\/VC, Berlin\/Munich) Consul\u00adtant AUCTUS Group: BUB MEMMINGER & PARTNER<\/strong><\/p>\n Dr. Peter Memmin\u00adger, LL.M. (Miami) of fully advi\u00adsed the AUCTUS Group with a team from various disci\u00adpli\u00adnes and lead struc\u00adtu\u00adred the transaction.<\/p>\n","protected":false},"excerpt":{"rendered":" Munich \u2014 With the support of the AUCTUS Group, which recently acqui\u00adred a majo\u00adrity stake in MAI Marke\u00adting Auto\u00adma\u00adtion Intel\u00adli\u00adgence GmbH (\u201cMAI Group\u201d), MAI Group has estab\u00adlished a new holding company consis\u00adting of seven exis\u00adting service compa\u00adnies. POELLATH advi\u00adses digi\u00adtal agen\u00adcies on merger with MAI Group and sale of majo\u00adrity stake to AUCTUS Capi\u00adtal. The [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":39495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1365,1366,1367,1368,1369],"tags":[],"class_list":["post-40166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-private-equity-en","category-news-en","category-lawyers-tax-advisors-auditors-en","category-lawyers-tax-consultants-auditors","category-investors"],"yoast_head":"\n
\nDr. Nico Fischer (Part\u00adner, Taxes, Munich)
\nDaniel Wied\u00admann, LL.M. (NYU) (Part\u00adner, Cartel, Frankfurt)
\nDr. Sebas\u00adtian Gerlin\u00adger, LL.M. (Coun\u00adsel, M&A\/VC, Berlin\/Munich)
\nMarkus D\u00f6ll\u00adner, LL.M. (London) (Senior Asso\u00adciate, M&A\/VC, Munich)
\nChris\u00adtine Funk, LL.M. (Senior Asso\u00adciate, IP\/IT, Frankfurt)<\/p>\n