Frank\u00adfurt am Main\/Berlin \u2014 German Equity Part\u00adners V (\u201cGEP V\u201d or the \u201cFund\u201d), a fund mana\u00adged by the inde\u00adpen\u00addent German private equity firm ECM Equity Capi\u00adtal Manage\u00adment GmbH (\u201cECM\u201d), has inves\u00adted in the Berlin-based social media and influen\u00adcer marke\u00adting specia\u00adlist Inter\u00admate Group, consis\u00adting of Inter\u00admate Media GmbH (\u201cInter\u00admate\u201d) and TRUEMATES GmbH (\u201cTrue\u00adma\u00adtes\u201d), through a part\u00adner\u00adship investment.<\/p>\n
The fast-growing social media agency Inter\u00admate and the \u201csocial first\u201d produc\u00adtion company True\u00adma\u00adtes specia\u00adlize in the concep\u00adtion and imple\u00admen\u00adta\u00adtion of social media and influen\u00adcer campaigns on all social plat\u00adforms as well as the produc\u00adtion of the corre\u00adspon\u00adding content. The Group is a leader in Germany, parti\u00adcu\u00adlarly in campaigns and the deve\u00adlo\u00adp\u00adment of brand chan\u00adnels for compa\u00adnies on the fast-growing social media plat\u00adform TikTok.<\/p>\n
Toge\u00adther with ECM, the company foun\u00adders Ales\u00adsan\u00addro De Pasquale, J\u00f6rn Mecher, Philip Papen\u00addieck, Sonja Wolff and Phil\u00adipp Wolff want to conti\u00adnue the success story of the Inter\u00admate Group and expand the enorm\u00adous poten\u00adtial in the fast-growing area of social media and influen\u00adcer marke\u00adting as well as in social commerce, which is expec\u00adted to grow about three times as fast as tradi\u00adtio\u00adnal online commerce by 2025. The foun\u00adders remain substan\u00adti\u00adally invol\u00adved and will conti\u00adnue to lead and deve\u00adlop the Inter\u00admate Group as mana\u00adging part\u00adners. The parties have agreed not to disc\u00adlose further details of the transaction.<\/p>\n
Philip Papen\u00addieck, co-foun\u00adder, part\u00adner and CEO of Inter\u00admate<\/strong>In order to posi\u00adtion our clients and part\u00adners as the stron\u00adgest play\u00aders in their indus\u00adtry in the social and influen\u00adcer market, we will conti\u00adnue to invest in our crea\u00adtive and stra\u00adte\u00adgic infra\u00adstruc\u00adture, content studios, recrui\u00adting and social talent, as well as in our tech\u00adno\u00adlogy. In addi\u00adtion, we will expand our own formats Daily Pie and the VERTIES, also under the aspect of social commerce and meta\u00adverse. With ECM, we have found a part\u00adner who, toge\u00adther with us, is rapidly expan\u00adding an agency model of the future, both tech\u00adno\u00adlo\u00adgi\u00adcally and crea\u00adtively. The part\u00adner\u00adship now gives us the tail\u00adwind to further main\u00adtain and expand the market posi\u00adtion we have built up within our seven years of existence.\u201d<\/p>\n Florian K\u00e4hler, Part\u00adner and Mana\u00adging Direc\u00adtor of ECM (photo)<\/strong>, added: \u201cThe Inter\u00admate Group has an impres\u00adsive market posi\u00adtion in the rapidly growing market for social media marke\u00adting in Germany, for which we also see great poten\u00adtial in the coming years. Buil\u00adding on Inter\u00adma\u00adte\u2019s proprie\u00adtary tech\u00adno\u00adlogy, we want to conti\u00adnue the company\u2019s success story toge\u00adther and expand into new markets and busi\u00adness areas. I look forward to part\u00adne\u00adring with Inter\u00admate Group\u2019s ambi\u00adtious and dyna\u00admic manage\u00adment team.\u201d<\/p>\n Inter\u00admate connects successful brands with young generations Inter\u00admate was foun\u00added in Berlin in 2015, initi\u00adally under the name Insta Media. In 2016, the company was rena\u00admed Inter\u00admate. With a rapidly growing team, Inter\u00admate is one of the leading agen\u00adcies for social media and influen\u00adcer marke\u00adting in Germany, Austria and Switz\u00ader\u00adland. The company\u2019s strong focus on crea\u00adtors in parti\u00adcu\u00adlar has enab\u00adled it to estab\u00adlish an outstan\u00adding posi\u00adtion in the social space. For influen\u00adcer selec\u00adtion, campaign plan\u00adning, and report\u00ading, Inter\u00admate uses a complex, proprie\u00adtary tech\u00adno\u00adlo\u00adgi\u00adcal ecosys\u00adtem. Using its unique tech\u00adno\u00adlogy plat\u00adform, Inter\u00admate has signi\u00adfi\u00adcantly acce\u00adle\u00adra\u00adted its proces\u00adses and work\u00adflows in these areas, achie\u00adving unique and effec\u00adtive social media and influen\u00adcer campaigns for clients.<\/p>\n In recent years, Inter\u00admate has imple\u00admen\u00adted a number of successful campaigns for major clients and inter\u00adna\u00adtio\u00adnal brand compa\u00adnies from all indus\u00adtries, inclu\u00adding Volks\u00adwa\u00adgen, Beiers\u00addorf and Deich\u00admann. The produc\u00adtion of elabo\u00adrate formats takes place in the company\u2019s own studio in Berlin Char\u00adlot\u00adten\u00adburg with the spin-off produc\u00adtion company True\u00adma\u00adtes, which focu\u00adses prima\u00adrily on verti\u00adcal video content. In total, the Group curr\u00adently employs around 110 people in its two produc\u00adtion studios in Berlin and its four office loca\u00adti\u00adons in Berlin, Hamburg, Colo\u00adgne and Vienna. The profi\u00adta\u00adble company has grown rapidly in recent years, doubling its work\u00adforce since 2018 and tripling its reve\u00adnue. Inter\u00admate and True\u00adma\u00adtes and its own formats Daily Pie and VERTIES now operate under the new name Inter\u00admate Group.<\/p>\n ECM brings entre\u00adpre\u00adneu\u00adrial and stra\u00adte\u00adgic exper\u00adtise, rele\u00advant network, and deep expe\u00adri\u00adence in imple\u00admen\u00adting growth strategies<\/p>\n The invest\u00adment company ECM has exten\u00adsive expe\u00adri\u00adence in the imple\u00admen\u00adta\u00adtion of growth and inter\u00adna\u00adtio\u00adna\u00adliza\u00adtion stra\u00adte\u00adgies, which it has alre\u00adady brought to bear in nume\u00adrous part\u00adner\u00adship invest\u00adments. With ECM\u2019s exper\u00adtise, Inter\u00admate plans to conti\u00adnue the pace of growth seen in recent years. The part\u00adners see great poten\u00adtial in parti\u00adcu\u00adlar in the struc\u00adtu\u00adrally growing market for social commerce and in the busi\u00adness with influen\u00adcer campaigns on the social media plat\u00adform TikTok, which is gaining stron\u00adgly in importance. In the German-spea\u00adking markets, Inter\u00admate is one of the abso\u00adlute specia\u00adlists for social media and influen\u00adcer marke\u00adting campaigns on the plat\u00adform, which is parti\u00adcu\u00adlarly popu\u00adlar with youn\u00adger generations.<\/p>\n In the coming years, the Berlin-based company intends to build on its leading market posi\u00adtion in this area toge\u00adther with ECM and also expand in other Euro\u00adpean count\u00adries. Ambi\u00adtious growth plans are also being pursued by Inter\u00admate, with ECM\u2019s support, to expand other chan\u00adnels such as the self-built and opera\u00adted plat\u00adforms Daily Pie, the number one enter\u00adtain\u00adment chan\u00adnel on TikTok, and VERTIES, a content crea\u00adtor award on TikTok presen\u00adted by the agency. Against this back\u00addrop, the part\u00adners intend to adapt Inter\u00admate Group\u2019s orga\u00adniza\u00adtio\u00adnal struc\u00adtures to its highly scaled busi\u00adness and streng\u00adthen opera\u00adtio\u00adnal excel\u00adlence. Beyond orga\u00adnic growth, Inter\u00admate Group plans to evaluate suita\u00adble add-on acqui\u00adsi\u00adti\u00adons with ECM\u2019s support.<\/p>\n Great growth poten\u00adtial in social commerce The growth plans are supported by the expec\u00adted dyna\u00admic market growth in the coming years. Digi\u00adtal consul\u00adtancy OMMAX predicts that the German market for influen\u00adcer marke\u00adting alone will grow from \u20ac1.1 billion in 2020 to \u20ac2.3 billion in 2024. On average, OMMAX expects the market to grow by around 20 percent annu\u00adally. The reason for the expec\u00adted leap in market growth is, in parti\u00adcu\u00adlar, incre\u00adasing social media consump\u00adtion. In 2021, about 90 percent of all smart\u00adphone users were active on social media, each of whom had nearly nine social media accounts on average. The wide\u00adspread use of social media makes it incre\u00adasingly attrac\u00adtive for compa\u00adnies to promote their brands on the various plat\u00adforms with the help of influen\u00adcer campaigns. They enable them to reach youn\u00adger gene\u00adra\u00adti\u00adons Y and Z in particular.<\/p>\n GEP V was advi\u00adsed on this tran\u00adsac\u00adtion by Milbank (legal and struc\u00adtu\u00adring), OMMAX (commer\u00adcial), Ebner Stolz (finance & tax), Houli\u00adhan Lokey (debt advi\u00adsory) and Willis Towers Watson (insu\u00adrance). Florian K\u00e4hler, Tim Krume and Bene\u00addikt M\u00fcller are respon\u00adsi\u00adble for the tran\u00adsac\u00adtion at ECM. Inter\u00admate was advi\u00adsed on the tran\u00adsac\u00adtion by Lincoln Inter\u00adna\u00adtio\u00adnal (M&A) as well as Hyac\u00adinth and GLNS (legal & struc\u00adtu\u00adring), KPMG (finance) and the tax firm Brunow (tax).<\/p>\n About ECM Equity Capi\u00adtal Manage\u00adment GmbH (\u201cECM\u201d)<\/strong><\/p>\n ECM is a trus\u00adted part\u00adner for medium-sized compa\u00adnies and entre\u00adpre\u00adneurs in German-spea\u00adking Europe. Since 1995, ECM has laun\u00adched the GEP I\u2011V equity funds with a total volume of more than \u20ac1 billion and is curr\u00adently inves\u00adt\u00ading from the fifth fund GEP V (\u20ac325 million). The funds invest prima\u00adrily in leading medium-sized compa\u00adnies with attrac\u00adtive growth poten\u00adtial in the course of succes\u00adsion plan\u00adning, part\u00adner\u00adship invest\u00adments and corpo\u00adrate spin-offs. www.ecm-pe.de<\/p>\n About Inter\u00admate Group (\u201cInter\u00admate\u201d and \u201cTrue\u00adma\u00adtes\u201d)<\/strong><\/p>\n With over 110 employees and offices in Berlin, Hamburg, Colo\u00adgne and Vienna, the Inter\u00admate Group is one of the largest social agen\u00adcies in DACH. With its own produc\u00adtion company True\u00adma\u00adtes, its own content studios, a holi\u00adstic in-house deve\u00adlo\u00adped influen\u00adcer tech\u00adno\u00adlogy and the influen\u00adcer and social agency Inter\u00admate, the group has been able to estab\u00adlish a leading posi\u00adtion in the social market with its strong crea\u00adtor-centric focus.<\/p>\n Through a close connec\u00adtion directly to the plat\u00adforms and by means of its own tech\u00adni\u00adcal infra\u00adstruc\u00adture, the Inter\u00admate Group offers the complete value chain on social media from a single source: influen\u00adcer campaigns, crea\u00adtor-centric social media manage\u00adment, content produc\u00adtion and perfor\u00admance ads. Through its own inven\u00adtory and formats, such as the TikTok show Daily Pie with nearly 1,000,000 follo\u00adwers or the VERTIES, the \u201cOscars\u201d of TikTok crea\u00adtors, Inter\u00admate Group can demons\u00adtra\u00adbly bring first-hand social exper\u00adtise to clients\u2019 stra\u00adte\u00adgies and concepts. These now include compa\u00adnies and insti\u00adtu\u00adti\u00adons such as o2 Tele\u00adf\u00f3\u00adnica, Beiers\u00addorf, Volks\u00adwa\u00adgen, the German Fede\u00adral Minis\u00adtry of Health, ALDI Nord and HUAWEI. www.intermate-group.de<\/p>\n","protected":false},"excerpt":{"rendered":" Frank\u00adfurt am Main\/Berlin \u2014 German Equity Part\u00adners V (\u201cGEP V\u201d or the \u201cFund\u201d), a fund mana\u00adged by the inde\u00adpen\u00addent German private equity firm ECM Equity Capi\u00adtal Manage\u00adment GmbH (\u201cECM\u201d), has inves\u00adted in the Berlin-based social media and influen\u00adcer marke\u00adting specia\u00adlist Inter\u00admate Group, consis\u00adting of Inter\u00admate Media GmbH (\u201cInter\u00admate\u201d) and TRUEMATES GmbH (\u201cTrue\u00adma\u00adtes\u201d), through a partnership [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":39415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[886,1364,1365,1366,1369],"tags":[],"class_list":["post-40151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-featured-en","category-private-equity-en","category-news-en","category-investors"],"yoast_head":"\n
\non social media platforms<\/strong><\/p>\n
\nand with influen\u00adcer campaigns on TikTok.<\/strong><\/p>\n