{"version":"1.0","provider_name":"FYB Financial Yearbook","provider_url":"https:\/\/www.fyb.de\/en\/","author_name":"Tino R\u00fcb","author_url":"https:\/\/www.fyb.de\/en\/author\/onit\/","title":"Successful acquisition of new customers - FYB Financial Yearbook","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"kO0ypR1U0p\"><a href=\"https:\/\/www.fyb.de\/en\/3-fragen-an\/successful-acquisition-of-new-customers\/\">Successful acquisition of new customers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.fyb.de\/en\/3-fragen-an\/successful-acquisition-of-new-customers\/embed\/#?secret=kO0ypR1U0p\" width=\"600\" height=\"338\" title=\"&#8220;Successful acquisition of new customers&#8221; &#8212; FYB Financial Yearbook\" data-secret=\"kO0ypR1U0p\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.fyb.de\/wp-content\/uploads\/2016\/07\/max-2265_BEA.jpg","thumbnail_width":450,"thumbnail_height":400,"description":"B2B new customer acquisition is becoming increasingly challenging for companies and your sales organizations. Communication channels are becoming more diverse and complex, and the target group of economic buyers is becoming increasingly difficult to reach. Market situations are changing at ever shorter intervals, but at the same time sales cycles are becoming longer and longer. Especially in phases of above-average, ambitious, strategic growth, available sales resources are in short supply. In addition, it is often not possible to find suitable sales personnel whose heart and passion beats exclusively for the acquisition of new customers."}