1.0FYB Financial Yearbookhttps://www.fyb.de/en/Tino Rübhttps://www.fyb.de/en/author/onit/The psychology of prices - FYB Financial Yearbookrich600338<blockquote class="wp-embedded-content" data-secret="SQuaZeCDIa"><a href="https://www.fyb.de/en/3-fragen-an/the-psychology-of-prices/">The psychology of prices</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.fyb.de/en/3-fragen-an/the-psychology-of-prices/embed/#?secret=SQuaZeCDIa" width="600" height="338" title="“The psychology of prices” — FYB Financial Yearbook" data-secret="SQuaZeCDIa" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.fyb.de/wp-content/uploads/2022/04/christian-wirth-400.jpg400400Customers rarely make decisions based on price alone. Often they do not even know the price of a product they have just bought. And certainly not the prices of competing products. Much more important criteria are often whether the product fits the planned usage behavior and whether one feels fairly treated.