Landshut/Munich — As part of a sche­du­led inter­nal Series A2 finan­cing round, digi­tal distri­bu­tion specia­list Lead­t­ri­bu­tor recei­ves a high six-figure sum. All previous inves­tors parti­ci­pa­ted in the finan­cing round. These include Bayern Kapi­tal GmbH, the Swiss Base­Tech Ventures AG and the long-stan­­ding mana­ging direc­tor of Sage Soft­ware GmbH Peter Dewald.

Munich-based startup lead­t­ri­bu­tor GmbH, maker of the soft­­ware-as-a-service of the same name for indi­rect sales, has achie­ved its growth targets, enab­ling it to take the next step towards expan­sion. lead­t­ri­bu­tor GmbH has deve­lo­ped a “Soft­ware as a Service” (SaaS) solu­tion of the same name for more effec­tive sales, which is used in parti­cu­lar by medium-sized or large compa­nies. In the past year, the start-up was able to win well-known custo­mers such as Adobe, Amann Girr­bach and Haufe-Lexware.

The soft­ware helps compa­nies turn poten­tial custo­mers into actual buyers. With the lead­t­ri­bu­tor solu­tion, compa­nies distri­bute leads to their sales part­ners at the push of a button and receive regu­lar digi­tal feed­back on the proces­sing status. This enables marke­ting and sales depart­ments to precis­ely calcu­late the so-called return on invest­ment (ROI) of lead gene­ra­tion campaigns and thus deter­mine the added value of a campaign. Infor­ma­tion on leads is constantly updated via inter­faces for custo­mer rela­ti­onship manage­ment (CRM), enab­ling a detailed and holi­stic view of the custo­mer journey.

Roman Huber, Mana­ging Direc­tor of Bayern Kapi­tal, says: “Since our invest­ment about a year ago, lead­t­ri­bu­tor GmbH has deve­lo­ped excel­lently. The soft­ware takes lead gene­ra­tion for compa­nies to a whole new level — and thus has great market poten­tial. The team around Katha­rina Blum and Phil­ipp von der Brüg­gen is doing a great job and is right on target. Ther­e­fore, it was clear to us that we will parti­ci­pate again in a new round.”

About lead­t­ri­bu­tor GmbH
lead­t­ri­bu­tor GmbH was foun­ded in 2015 and is based in Munich. The company deve­lops and distri­bu­tes lead­t­ri­bu­tor, the SaaS solu­tion for lead manage­ment with sales part­ners. The soft­ware controls the rapid proces­sing and moni­to­ring of leads to sales part­ners. It is compa­ti­ble with popu­lar CRM systems and inter­faces with marke­ting auto­ma­tion solu­ti­ons. In this way, it guaran­tees abso­lute trans­pa­rency of all chan­nel acti­vi­ties 24 hours a day and impro­ves coor­di­na­tion between marke­ting and sales departments.

About Bayern Kapital
Bayern Kapi­tal GmbH, based in Lands­hut, was foun­ded in 1995 as a wholly owned subsi­diary of LfA Förder­bank Bayern on the initia­tive of the Bava­rian state govern­ment. As the venture capi­tal company of the Free State of Bava­ria, Bayern Kapi­tal provi­des equity capi­tal to the foun­ders of inno­va­tive high-tech compa­nies and young, inno­va­tive tech­no­logy compa­nies in Bava­ria. Bayern Kapi­tal curr­ently mana­ges eleven invest­ment funds with an invest­ment volume of around 325 million euros. To date, Bayern Kapi­tal has inves­ted around 285 million euros of equity capi­tal in over 260 inno­va­tive tech­­no­­logy-orien­­ted compa­nies from a wide range of sectors, inclu­ding life scien­ces, soft­ware & IT, mate­ri­als & new mate­ri­als, nano­tech­no­logy and envi­ron­men­tal tech­no­logy. As a result, more than 5,000 jobs have been perma­nently crea­ted in Bava­ria in sustainable compa­nies. www.bayernkapital.de