Munich / Frank­furt — Alli­anz Group, through its digi­tal invest­ment unit Alli­anz X, acqui­res all shares in Finan­zen Group, the opera­tor of the leading Euro­pean online market­place for high-value custo­mer cont­acts (leads) in the area of insu­rance and finan­cial products. The seller is the US invest­ment company Eli Global. As part of this sale process, which is one of the largest FinTech and Insur­Tech tran­sac­tions in Germany to date, the invest­ment bank GCA Altium acted as exclu­sive tran­sac­tion advi­sor to the Finan­zen Group shareholders.

The Finan­zen Group, head­quar­te­red in Berlin, has been support­ing insu­rance experts and finan­cial advi­sors across Europe in digi­tal acqui­si­tion since 2004 — in 2018 alone, more than 1.2 million new custo­mer cont­acts (leads) were traded on the Finan­zen Group plat­form. The unique market­place acts as a bridge between pros­pec­tive custo­mers sear­ching online and insu­rance and finan­cial advi­sors opera­ting offline, thus respon­ding to the growing ROPO (“Rese­arch Online, Purchase Offline”) trend for more complex insu­rance and finan­cial products. The company uses a tech­no­logy plat­form deve­lo­ped in-house to bring toge­ther lead gene­ra­tors (inclu­ding its own portal finanzen.de) and buyers in real time. Finan­zen Group also acts as an online broker for certain insu­rance products in Germany and Switzerland.

Upon comple­tion of the tran­sac­tion, which is still subject to custo­mary market appr­oval proce­du­res, Finan­zen Group is to become an inde­pen­dent subsi­diary of Alli­anz Group. The aim is to improve Allianz’s access to poten­tial custo­mers, support the success of agents and streng­then the distri­bu­tion network. With the Finan­zen Group, synergy poten­ti­als are to be tapped and its core busi­ness further expanded.

“Through its tech­­no­­logy-driven and scalable busi­ness model, Finan­zen Group can further bene­fit from the ongo­ing digi­ta­liza­tion of the insu­rance and finance indus­try,” says Tobias Schult­heiss, Mana­ging Direc­tor at GCA Altium in Frank­furt. “The company is an excel­lent fit with Allianz’s digi­tal stra­tegy. We are convin­ced that Finan­zen Group can conti­nue to grow and fully realize its poten­tial under the Alli­anz umbrella.” In the tran­sac­tion, GCA Altium was able to draw on its parti­cu­larly exten­sive exper­tise in FinTech and InsurTech.

About GCA Altium
GCA Altium is the Euro­pean divi­sion of GCA. The global invest­ment bank provi­des inde­pen­dent corpo­rate finance advice in the fields of M&A, capi­tal markets and debt advi­sory. With more than 300 experts in 21 loca­ti­ons, GCA is present in the most important markets in America, Europe and Asia and supports a wide range of clients — inclu­ding large corpo­ra­ti­ons and groups, finan­cial inves­tors as well as growth compa­nies. www.gcaaltium.com